Adroit Market Research - Industry Insights

Before we understand what Einstein is all about let us check what Augmented Intelligence is and how is it different from artificial intelligence? Augmented intelligence is a part of Artificial intelligence technology that provides and enhances human like intelligence in machines for better efficiency and user experience. It empowers technology to perceive, anticipate, and solve problem by making intelligent decisions which human are capable of. Augmented Intelligence has improved existing technical skill sets practiced by tech giants and other industries to reduce human efforts and save operational time. This study focuses on Salesforce’s augmented intelligence app called Einstein.<

Before we understand what Einstein is all about let us check what Augmented Intelligence is and how is it different from artificial intelligence? Augmented intelligence is a part of Artificial intelligence technology that provides and enhances human like intelligence in machines for better efficiency and user experience. It empowers technology to perceive, anticipate, and solve problem by making intelligent decisions which human are capable of. Augmented Intelligence has improved existing technical skill sets practiced by tech giants and other industries to reduce human efforts and save operational time. This study focuses on Salesforce’s augmented intelligence app called Einstein.

Salesforce

Salesforce.com Inc, is an American company that works on development of cloud based software and is headquartered in San Francisco, California. The company develops business apps that help in enhancing sales process through Customer Relationship Management (CRM) software. Salesforce helps business grow through World’s #1 CRM and has a range of products to suit various business requirements.

One such innovative product is Salesforce Einstein that was launched in October 2016 during the Dreamforce event, as a mark to enter the world of enhanced artificial intelligence. Einstein, was developed with a strong backbone in place, post efforts of various team over a period of 2 years. Salesforce Einstein is not a “general augmented intelligence” offering that works for human-like perception, thinking and action. Instead, Einstein is an intelligent application that focuses in providing smarter and better customer relationship management (CRM). With features designed to find insights, predict, recommend actions and automate various tasks.

Salesforce Einstein and augmented intelligence

Einstein is developed to work and focus on matters that helps by giving human like insights, predict outcomes, recommend actions, and help in the automation of routine tasks through various manual tasks that increase the productivity of a system. Salesforce is world’s #1 CRM and is now the smartest CRM of the world. It works on AI competences into your apps to give added tailored and analytical user experience to customers. Salesforce Einstein works by automatically discovering important intuitions, forecast future outcomes, proactively recommend the next best possible steps and helps in automating tasks. It is built with the expertise of Salesforce and hence is equipped to build apps that are empowered with AI and use clicks or code to help smarter customer interaction.

How is Salesforce Einstein different?

Salesforce Einstein is different from other AI’s in the market, let’s see how

• Einstein can learn from all the existing data present in Salesforce. Predictions, Einstein Activity Capture helps by saving reps and recommendations are served by the Salesforce app. There is negligible data preparation required or needed for the same.
• Einstein is multi-tenant computerized machine learning system that is an exclusive model created for every customer case and data. It helps in giving personal prediction not providing general ones.
• Einstein is based on Salesforce platform and hence it is simple to use due to similar user interfaces. This helps users by providing ease of usage.

Some other Salesforce Einstein Features that helps it be the #1 CRM

With the help of Einstein Activity Capture helps save reps one hour every day as compared to manual data entry. Similarly, Einstein Opportunity Insight works on identifying risks so that sales team can filter and work on the correct pipeline to increase the conversion rate for the company. With the help of these features companies have reported to increase 30% of closure rate.

Einstein Recommendation incorporates reviews, in-house sales, and increase delivery of accurate product recommendation in every email. With the help of this feature there is 150% increase for customer engagement and predictive content. Furthermore, there has been 2900% growth in the annual ROI of companies. Also it monitors various shopping activities and affinities in real-time to predict the most relevant products for individual shoppers based on their search and previous shopping list. This has helped companies in increased conversion by 9.6% and revenue growth by 15% for every visitor.

Einstein is a single product that helps in smooth functioning and enhancement of all the phases of business viz, sales, marketing, community, analytics, platform and commerce let’s take a look at how various business processes are influenced by Salesforce Einstein

Sales Process:

Salesforce Einstein helps by prioritizing the leads and opportunities that are most likely to convert into sales in future. It keeps a track of all the developments and opportunities to help you understand customer feedback along with competition study. The CRM automatically captures data and saves time by eliminating manual data entry. In addition to this the system also keeps a track of the email and maintains a calendar for meetings and follow-up’s. It gives all the information required for a lead at a glance.

Marketing & Community Process:

Based on the visitors browsing pattern the system predicts similar best fit products, at the same time, predicting consumer engagement through email or website platforms. Furthermore, the system also helps in curating the marketing content. Einstein also helps by suggesting similar people, content and conversations that help in improved productivity daily.

Analytics:

Trailblazer can develop all types of custom apps with the help of Einstein as it finds and identifies patterns based on your data and also predict future trends to predict and secure the best sales, service and marketing action. One of the key features is integration of image recognition in all your developed apps.

Commerce:

For consumers and businesses across the globe this is the most important feature as it delights shoppers by giving personalized shopping experience. Einstein identifies the most effective product set and bundles it with deals keeping the purchase behavior in mind. It also helps by recommending products to users that would work well with searched products. Further, Einstein gives the personal touch by personalizing the search and category page.

Final take away of the Study:

Salesforce Einstein is a product that is on constant up gradation with modifications and additions in the functionality being done at regular intervals. It is being developed, to ensure that it is adaptive to needs of the users and at the same time provides increased efficacy and customer delight.