Digitally Printed Wallpaper Market by Substrate (Nonwoven, Vinyl, Paper, and Others), by Printing Technology (Inkjet and Electro-photography), by End-User (Residential and Commercial), and Region (North America, Europe, Asia Pacific, Middle East and Africa, and South America), Global Forecast 2019 to 2029

Digital printing is the method of printing a digital image directly on a variety of surfaces. Digital printing is extremely important in the graphics business.

Covid-19 Impact

COVID-19 has now expanded throughout Major Asian, European, and North American countries, posing a challenge to the digitally printed wallpaper sector, as most worldwide enterprises have offices in these regions. COVID-19 has disrupted the supply chain, slowing market expansion due to a scarcity of raw materials and people. Production facilities for wallpaper substrates and other raw materials were shut down as a result of the pandemic's lockdown in major countries, as they were not considered critical items.

At a compound annual growth rate of 25.12%, the size of the worldwide Digitally Printed Wallpaper market is projected to reach USD 119.1 billion in 2029.

The COVID-19 epidemic caused havoc on the worldwide construction sector, impacting supply and pricing of materials and labour, two of the most expensive components of building projects. In addition, upheavals in the transportation industry have damaged the value chain of the construction industry, hurting the market for digitally printed wallpaper.

The United States, Spain, Italy, France, Germany, the United Kingdom, Russia, Turkey, Brazil, Iran, India, and China are among the nations most impacted by the COVID-19 epidemic, according to the World Health Organization (WHO). The epidemic was initially detected in Wuhan, China, in December 2019. The crisis is wreaking havoc on a variety of businesses throughout the world. The global economy is the worst hit, and this trend is set to continue in 2021. The expansion of the global economy is being impeded by a severe decline in international commerce cloud. The construction industry's capacity to battle and contain the epidemic is being hampered by production halts, supply chain constraints, procurement management, labour scarcity, and border closures. The building industry's production slowdown directly impedes the adoption of numerous ad-hoc goods and solutions, such as digitally printed wallpaper. Furthermore, in order to deal with the current scenario, building businesses and end-users are cutting down on a range of technology-based items, stifling the market for digitally printed wallpapers.

The vinyl segment is expected to grow rapidly in terms of revenue

The vinyl segment is predicted to rise fast in terms of volume due to an increase in demand for vinyl-based wallpapers from the residential and non-residential building sectors in Asia Pacific's growing economies. The superior durability, cheap cost, stain resistance, and ease of maintenance qualities of vinyl-based wallpapers have contributed to the segment's tremendous rise.

The inkjet segment is expected to hold a significant share

The digitally printed wallpaper market can be divided into two categories based on technology: electrophotography and inkjet. Over the forecast period, the inkjet segment is expected to hold a significant share of the market. The dominance is attributed to inkjet printing technology's scalability and ease of use, as well as its ability to produce high-quality prints.

The residential segment is expected to dominate the market

Residential, non-residential, and automotive & transportation are the three end-use segments of the digitally printed wallpaper industry. The residential segment is predicted to dominate the market and develop at a quick rate due to rising industrialization and urbanization, as well as a rise in demand for visually attractive interior décor.

The digitally printed wallpaper market is expected to be dominated by the Asia Pacific.

Digitally printed wallpaper is offered throughout North America, Europe, Asia Pacific, the Middle East and Africa, and South America. Asia Pacific is likely to lead the digitally printed wallpaper industry. Rising industrialization in Indonesia, China, and India is driving up demand for digitally printed wallpapers in the residential and non-residential construction sectors. Furthermore, demand for vinyl-based wallpapers is likely to grow in the near future as living standards rise and demand for new houses rises.

Due to the use of non-contact printing, digitally printed wallpaper technologies provide designers with a wider range of substrate options. This eliminates the image distortion that occurs during the analog process.

Because digitally printed wallpaper uses less severe processes to keep the substrate in the press, it may be printed on a wide range of substrates such as very thin fabrics, paper, and ceramic fiber. With the rise in demand for digital printing, the adoption and development of digitally printed wallpaper technology have accelerated. When compared to interior paint, digitally printed wallpapers improve the aesthetic appeal of walls while also being more cost-effective. Advances in material technologies, such as those used in the production of vinyl, have improved the durability of all covering materials. Under normal conditions, vinyl wallpaper lasts five times longer than interior paint. Furthermore, digitally printed wallpapers made of non-woven or paper are environmentally friendly. A mix of basic technologies and natural materials is better for the environment than interior paint. These reasons are projected to boost the digitally printed wallpaper industry in the approaching years. However, the market is likely to be constrained by fierce rivalry among paint and coatings producers and costly initial investment throughout the forecast period.

Wallpaper that has been digitally printed is a printing process that employs a digital picture to print on a variety of materials. It's a component of the field of graphic design. Digital-based image printing uses non-contact printing technology to decrease picture distortion that happens during the analog process. It's a less expensive and more efficient way to print images. As a result, it offers a variety of substrates for printing technology, including very thin paper, fabrics, and ceramics.

The expansion of digital printing has boosted the acceptance and development of digitally printed wallpaper technology in the worldwide market. Increased demand for digital technology in wallpapers and an increase in the trend of interior decorating in the residential sector owing to increased consumer spending power are the primary driving factors for the market expansion of digitally printed wallpaper. Furthermore, increased industrialization and urbanization are likely to provide possibilities in the construction sector during the projection period. High capital expenditure and strong rivalry among paints and coatings producers, on the other hand, would be the key market constraints throughout the projection period.

Based on the type, the digitally printed wallpaper market has been split into nonwoven, vinyl, paper, and others. Vinyl-based digitally printed wallpaper accounted for roughly 35% of the worldwide digitally printed wallpaper market in 2018 in terms of volume. The global demand for vinyl-based digitally printed wallpaper is being fueled by the growth of the residential segment in developing countries. These have low costs, better durability, stain resistance, and are simple to maintain.

Due to a range of features like as simple washability, tear resistance, and quick installation and removal, nonwovens increased at the quickest pace in the worldwide digitally printed wallpaper market, with a CAGR of roughly 18.76 percent over the projection period. Furthermore, non-shrinkable, lightweight, and flexible wallpapers are available.

Digitally printed wallpapers are more cost-effective than interior paint and improve the aesthetic appeal of walls. Better aesthetics are in high demand, particularly in residential construction. Digitally illustrated wallpapers enhance the aesthetic appeal of wall space while also protecting it from damage. For example, some wallpapers, such as grass-cloth printed on a fabric backing, can be installed on rough surfaces, helping to protect buildings from the elements while also maintaining their aesthetic appeal. Aside from that, digitally printed wallpapers have a much longer lifespan than traditional paintings. Wallpaper made from various substrates has a variety of advantages and properties. Vinyl-based wallpapers, for example, are stain-resistant, long-lasting, and simple to maintain. Wallpaper's greater durability has decreased the need for regular removal, cutting end-users short-term expenses.

Increased availability of substitute products, such as paint and coating, may stifle market growth. Many paints and coating companies are working on environmentally friendly, corrosion-resistant, water-resistant, heat-resistant, and waterproof products. Because to developments in coating performance, paints and coatings offered by Berger Paints, PPG Industries, Asian Paints, Sherwin-Williams, and AkzoNobel come with a multi-year corrosion warranty. Manufacturers are continually releasing new environmentally friendly items to the market, in addition to better performance. Coating performance has increased as a consequence of new technologies, restricting customers' move from paint and coating goods to digitally printed wallpaper. Furthermore, the digitally printed wallpaper market is expected to be hampered by fierce competition among paint and coating manufacturers. Furthermore, many developing countries are still unaware of the benefits of digital printing. In such countries, this factor may limit the growth of digitally printed wallpapers.

Volatile organic compound emissions are kept under control thanks to printing laws like the European Environmental Legislative Framework. In Europe, the printing industry is committed to lowering carbon dioxide emissions and contributing in carbon footprint reduction. To keep emissions of volatile organic compounds under control, manufacturers must adhere to printing regulations. Wallpapers in public areas must fulfil flammability criteria, which mean they must be printed using EN 15102-compliant toner. Compliance with such requirements is difficult in the market for digitally printed wallpaper.

Digitally produced wallpapers aren't just for the house anymore. Digital backgrounds are becoming more common in commercial settings such as malls, gyms, spas, showrooms, hospitals, and other places. Thanks to recent improvements in digital printing, many firms have begun to use bespoke wallpapers to create company interiors that represent the brand. Office design and colourful interiors have also been proved to increase productivity and efficiency. Furthermore, the graphics can be used for marketing in offices and commercial settings. Furthermore, improved economic conditions in emerging countries, urbanization and industrialization, rising disposable income, and the availability of low-cost labor have all contributed to the region's market growth.

The competitive landscape for digitally printed wallpaper includes information on each competitor. The details include a company overview, market potential, financials, revenue generated, R&D investment, global presence, production sites and facilities, new market initiatives, production capacities, company strengths and weaknesses, product launch, product width and breadth, and application dominance. The information provided above is only about the companies' focus on the digitally printed wallpaper market. Peggy-Betty Designs Ltd, Muraspec, A.S. Création Tapeten AG, Graham & Brown Ltd, Flavor Paper, 4walls, MX Display Ltd, Color X, Vision Sign and Digital, Hollywood Monster and Moonavoor Seinakattestuudio, Identity Holdings Ltd, Surface Print, and Megaprint are some of the major players in the digitally printed wallpaper market report.

Recent Development

• In October 2019, Muraspec Wallcoverings introduced three new wallcovering styles. Northern Ireland, Tweed, and Sorrento Tweed, Sorrento, and Novaro are three new Muraspec Wallcoverings patterns that launched in October 2019.

• Muraspec used specialty inks to launch two new premium wallcovering patterns, Herringbone and Accor, in September 2019.

• In January 2019, Meraspec Group introduced Cantari, a new wallcovering line. The company is exploring new product development as a growth strategy to improve its product portfolio and attract more clients.

• Boutique floral, hex geo, broad stripe, and ELSA were among the new wallpapers released to Rasch GmbH & Co. KG's Portfolio Paper Collection in November 2018.

Digitally Printed Wallpaper Market Scope

Segment Analysis of Global Digitally Printed Wallpaper Market

Substrate Overview (USD Billion)

• Nonwoven
• Vinyl
• Paper
• Others

Printing Technology Overview, (USD Billion)

• Inkjet
• Electrophotography

End-User Overview, (USD Billion)

• Residential
• Commercial

Regional Overview, (USD Billion)

• North America

• US
• Canada
• Mexico

• Europe

• France
• Germany
• Italy
• UK
• Russia
• Rest of Europe

• Asia Pacific (APAC)

• Australia
• China
• India
• Japan
• South Korea
• Rest of APAC

• Middle East &Africa (MEA)

• South Africa
• Saudi Arabia
• UAE
• Rest of MEA

• South America (SAM)

• Brazil
• Argentina
• Rest of SAM