Market Analysis and Insights:
The market for durable juvenile products was estimated to be worth USD 8.6 billion in 2021, and from 2022 to 2031, it is anticipated to grow at a CAGR of 7.41%, with an expected value of USD 17.61 billion in 2031.
The growth of the Durable Juvenile Products Market is being driven by various key factors. These include a rising demand for baby products that prioritize safety and convenience, an increase in disposable income, and a ened awareness of the importance of child safety. Parents today are placing a strong emphasis on safety when choosing juvenile products, leading to a preference for items that adhere to strict safety standards. Moreover, the market is being propelled by the availability of cutting-edge and user-friendly products like strollers, car seats, and cribs. The expanding disposable income of the middle class has also played a crucial role in driving market growth, as parents show a greater willingness to invest in high-quality, durable products for their children. Additionally, as consumers become more conscious of the potential risks associated with low-quality items, there has been a shift towards favoring durable and dependable options, further supporting the market's expansion.
Durable Juvenile Products Market Scope:
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2031 |
| Study Period | 2018-2031 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2031 | USD 17.61 billion |
| Growth Rate | CAGR of 7.41% during 2022-2031 |
| Segment Covered | By Product Type, By Age Group, By End-user, By Region . |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Graco Children's Products Inc., Britax Group Limited, Chicco USA Inc., BabyBjorn AB, Evenflo Company Inc., Dorel Juvenile Group Inc., Bébé Confort, Baby Trend Inc., Bumbleride Inc., and Joovy. |
Market Definition
Durable juvenile goods are specialized items for children engineered to endure prolonged use and deliver lasting performance, guaranteeing resilience against the rigors of daily usage over an extended duration. Crafted from premium, robust materials, these products can withstand rough treatment, abrasion, and deterioration.
It is crucial for parents and caregivers to invest in high-quality juvenile products to ensure the safety and welfare of infants and young children. Items such as strollers, car seats, cribs, high chairs, and playpens are specifically engineered to endure regular use and offer a protected space for little ones. The durability of these products guarantees their capacity to endure daily use, ensuring prolonged safety and functionality. Opting for resilient juvenile products not only guarantees longevity but also diminishes the necessity for frequent replacements, thus mitigating potential safety risks. Moreover, these items undergo stringent safety evaluations to comply with industry standards and regulations, giving parents added peace of mind. In essence, the significance of durable juvenile products lies in their capacity to provide a secure and dependable setting for children, promoting their well-being and instilling confidence in parents regarding their purchase.
Key Market Segmentation:
Insights On Key Product Type
Safety Seats:
Safety seats are expected to dominate the global durable juvenile products market. This is because safety seats are essential for the protection and comfort of infants and toddlers during travel. The increasing focus on child safety, rising awareness about the importance of using safety seats, and strict government regulations regarding child safety in vehicles are driving the demand for safety seats worldwide.
Strollers & Prams:
Strollers & prams are anticipated to be a significant in the global durable juvenile products market. These products offer convenience and ease of mobility for parents while providing a comfortable and secure space for their infants. The increasing urbanization, rising disposable incomes, and evolving lifestyle preferences of parents are fueling the demand for strollers & prams.
Baby Dining Products:
Baby dining products are expected to have a considerable share in the global durable juvenile products market. With the growing trend of early introduction of solid foods and the rising demand for convenient feeding solutions, the demand for baby dining products such as high chairs, feeding sets, and utensils is increasing.
Carriers & Carrycots:
Carriers & carrycots are likely to be a significant in the global durable juvenile products market. These products provide a convenient way for parents to carry their infants comfortably while having their hands free. The increasing focus on bonding and attachment parenting, along with the rising demand for ergonomic and versatile carriers, is driving the growth of this .
Walkers:
Walkers are anticipated to hold a significant share in the global market for durable juvenile products. These items assist in the development of motor skills and offer entertainment for infants. The increasing awareness about child development and the demand for products that promote physical activity are contributing to the market growth of walkers.
Bouncers, Rockers & Swings:
Bouncers, rockers, and swings are anticipated to be a significant in the global durable juvenile products market. These products provide soothing and comforting motion for infants and toddlers, promoting relaxation and better sleep. The increasing parental inclination towards products that aid in soothing and calming babies is driving the demand for bouncers, rockers, and swings.
Baby Bedding Products:
Baby bedding products are likely to have a considerable share in the global durable juvenile products market. These products include crib bedding sets, blankets, pillows, and mattress protectors. The increasing focus on creating a safe and comfortable sleeping environment for infants is driving the demand for baby bedding products.
Cupboards & Chest of Drawers:
Cupboards & chest of drawers are expected to have a notable share in the global durable juvenile products market. These furniture items provide storage solutions for children's clothes, toys, and other essentials. The increasing need for organized and clutter-free spaces for children's belongings is fueling the demand for cupboards & chest of drawers.
Others:
The Others category within the durable juvenile products market consists of various products that do not fall under the major parts mentioned. While this may encompass a wide range of products, its individual impact on the global market may vary significantly. Therefore, a dominating trend or part cannot be attributed to the "Others" category.
Insights On Key Age Group
1 year - 2 year
The part of the Global Durable Juvenile Products market that is projected to dominate is the 1 year - 2 year age group. This is due to the fact that children within this age range tend to be more active and require a variety of durable products such as strollers, high chairs, and playpens. Furthermore, it is during this period that parents are often more willing to invest in higher-quality and longer-lasting products that can withstand the demands of a growing toddler.
0 - 6 months
The 0 - 6 months part of the Global Durable Juvenile Products market is expected to have a smaller share compared to the dominating part. During this period, infants mainly rely on products such as cribs, bassinets, and car seats. However, as they rapidly grow and develop, their needs shift towards more active and interactive products, thus reducing the demand for durable juvenile products within this age range.
6 - 12 months
The 6 - 12 months part of the Global Durable Juvenile Products market is also expected to have a smaller share compared to the dominating part. Infants within this age group start exploring their environment more actively, which increases the demand for durable products such as walkers, bouncers, and activity centers. However, the product requirements in this age range are not as diverse or extensive as those for older toddlers, contributing to a smaller market share.
Above 2 years
The above 2 years part of the Global Durable Juvenile Products market is anticipated to have a smaller share compared to the dominating part. Children in this age range generally require fewer durable juvenile products as they become more independent and their overall needs become less reliant on specific products. While products like car seats and booster chairs may still be in demand, the overall market share is reduced as children rely more on regular furniture and other non-specific juvenile products.
Insights On Key End-user
Girls
The Girls part is expected to dominate the Global Durable Juvenile Products market. This is primarily due to the increasing demand for durable products such as clothing, shoes, and accessories among young girls. With the growing influence of media and fashion trends, parents are willing to invest in high-quality and long-lasting products for their daughters. Moreover, the increasing disposable income and evolving consumer preferences favoring sustainable and eco-friendly choices are fueling the demand for durable juvenile products tailored for girls.
Boys
The Boys part is another significant part of the Global Durable Juvenile Products market. While it may not dominate the market, it still holds substantial importance. Boys also require durable products such as clothing, shoes, and toys that can withstand their active and playful nature. However, the demand for durable products for boys might be slightly lower compared to girls due to cultural factors and stereotypes associated with gender-specific products. Nevertheless, manufacturers are continuously innovating and offering a wide range of durable juvenile products to cater to the needs of boys as well.
Insights On Key Distribution Channel
Online
The online distribution channel is expected to dominate the global durable juvenile products market. With the increasing penetration of internet and smartphones, online shopping has become convenient and popular among consumers. Online platforms offer a wide range of products, competitive prices, and convenience of doorstep delivery, which attracts a large number of customers. Moreover, the digital marketing strategies and social media promotions further boost online sales. Therefore, the online distribution channel is projected to dominate the global durable juvenile products market.
Offline
Traditional distribution channels, including physical stores and specialty retail shops, remain crucial in the global durable juvenile products market. Despite the increasing trend of online shopping, a significant portion of the population still favors purchasing items in brick-and-mortar stores. Offline channels provide a tangible shopping experience, allowing customers to physically inspect and compare products before making a purchase. Additionally, in-store assistance and personalized customer service enhance the shopping experience. These factors contribute to the continued relevance and presence of offline distribution channels in the global durable juvenile products market.
Insights on Regional Analysis:
North America:
North America is expected to dominate the global durable juvenile products market. The region has a well-established economy, high disposable income levels, and a growing trend of nuclear families. Additionally, the increasing focus on child safety and the availability of a wide range of premium quality products further contribute to the dominance of the North American market. Moreover, the region has a robust retail infrastructure and a strong e-commerce presence, providing convenient access to juvenile products for consumers.
Latin America:
Latin America presents substantial growth prospects in the durable juvenile product market. The region is undergoing rapid urbanization, accompanied by increasing disposable incomes and evolving lifestyles. The surge in working parents and the prevalence of nuclear families further drive the demand for durable juvenile products like cribs, strollers, and car seats. Additionally, the increasing focus on child safety and the growing influence of social media and marketing campaigns enhance product awareness and adoption in the Latin American market.
Asia Pacific:
Asia Pacific is experiencing substantial growth in the durable juvenile products market. The region's large population, rising disposable incomes, and changing socio-economic dynamics drive the demand for such products. The growing urbanization and increasing awareness about child safety fuel the adoption of durable juvenile products in countries like China and India. Moreover, the rising e-commerce sector and the expanding retail network provide easy access to a wide range of products to consumers in the APAC region.
Europe:
Europe has a significant share in the global durable juvenile products market. The region exhibits strong consumer preferences for high-quality and premium products. The increasing emphasis on child safety standards and regulations in European countries further drives the demand for durable juvenile products. Additionally, the rising number of working parents and the growing awareness of the importance of early child development contribute to market growth in Europe. The established retail infrastructure and the presence of several key market players make the region highly attractive for durable juvenile product manufacturers.
Middle East & Africa:
The Middle East & Africa region demonstrates promising growth potential in the durable juvenile products market. Factors such as rapid urbanization, rising disposable incomes, and evolving lifestyles all contribute to the increasing demand for these products. Moreover, the rising focus on child safety and the increasing number of working parents propel market growth in the region. The availability of a wide range of durable juvenile products through brick-and-mortar stores as well as online platforms further enhances market penetration in the Middle East & Africa.
Company Profiles:
Prominent figures within the Global Durable Juvenile Products industry, exemplified by brands like Graco, Britax, and Chicco, are actively engaged in the creation, production, and dissemination of a diverse selection of premium juvenile items aimed at ensuring the security, well-being, and ease of infants and young children.
This cohort of industry leaders plays a pivotal role in fostering advancements, defining benchmarks within the sector, and adapting to the changing preferences of caregivers globally, thereby establishing their merchandise as a respected option for households in search of enduring and dependable juvenile solutions.
Prominent participants in the Durable Juvenile Products Market consist of Graco Children's Products Inc., Britax Group Limited, Chicco USA Inc., BabyBjorn AB, Evenflo Company Inc., Dorel Juvenile Group Inc., Bébé Confort, Baby Trend Inc., Bumbleride Inc., and Joovy. Renowned for their diverse array of long-lasting offerings tailored for infants and young children, these companies have solidified their positions as top manufacturers in the sector. Ranging from car seats and strollers to high chairs and baby carriers, the products offered by these key players are meticulously crafted to offer safety, comfort, and convenience to parents and caregivers. Therefore, they play a crucial role in the juvenile market landscape. Through ongoing innovation and the introduction of new products, these businesses consistently adapt to the changing preferences of consumers within the durable juvenile products realm.
COVID-19 Impact and Market Status:
The Global Durable Juvenile Products market has experienced a substantial impact from the effects of Covid-19, resulting in reduced demand as a consequence of economic insecurities and interrupted supply networks.
The global health crisis caused by the COVID-19 pandemic has had a profound effect on the durable juvenile products industry. Due to extended periods of lockdowns and limitations on non-essential shopping, there has been a noticeable decline in the sale of items in this category, as consumers prioritize necessary purchases. Parents, grappling with financial insecurities and job loss, have been cutting back on discretionary spending, particularly on durable juvenile products like strollers, car seats, cribs, and high chairs.
Furthermore, with schools and childcare facilities shutting down or transitioning to virtual platforms, the demand for items such as backpacks and lunchboxes has also diminished. Online retail has surged in popularity, overshadowing traditional brick-and-mortar stores, which are experiencing a drop in customer traffic.
In response to these challenges, some manufacturers have diversified their product offerings to include hygiene and safety items such as hand sanitizers, face masks, and cleaning supplies. Temporary closures of manufacturing plants and disruptions in supply chains have led to product shortages in certain areas. Looking ahead, as the situation stabilizes and the economy begins to recover, the durable juvenile products market is anticipated to bounce back, driven by pent-up demand and an enhanced emphasis on child safety and well-being. Nevertheless, the speed of this recovery will be contingent upon factors like the duration and severity of the pandemic, the availability of vaccines, government regulations, and evolving consumer preferences.
Latest Trends and Innovation:
- In January 2021, Newell Brands acquired Munchkin Inc., a leading manufacturer of infant and toddler products, to strengthen its presence in the durable juvenile products market.
- In February 2020, Artsana Group, the parent company of Chicco, introduced the Chicco Next2MeDream, a bedside crib with innovative features, allowing parents to soothe their babies more easily.
- In November 2019, Graco Children's Products Inc., a subsidiary of Newell Brands, launched the Graco EveryWay Soother with Removable Rocker, providing parents with versatile and convenient options for soothing their babies.
- In August 2018, Britax Child Safety Inc. unveiled the Britax One4Life all-in-one car seat, offering extended rear-facing, forward-facing, and booster capabilities, with a focus on safety and comfort.
- In July 2017, Evenflo Company Inc. introduced the Evenflo Pivot travel system, a versatile stroller that can be converted into a car seat carrier or a toddler stroller, providing convenience and flexibility to parents.
- In March 2016, Dorel Juvenile Group USA, a subsidiary of Dorel Industries Inc., launched the Safety 1st Grow and Go 3-in-1 convertible car seat, designed to accommodate a child's growth from infancy to toddlerhood.
- In January 2015, Summer Infant Inc. acquired Born Free Holdings LLC, a company specializing in breastfeeding and baby bottle products, expanding its product offering in the baby care sector.
- In October 2014, Peg Perego USA Inc. introduced the Peg Perego Book Pop-Up modular system, a stroller that can be customized to meet the specific needs of parents and their infants.
Significant Growth Factors:
The expansion of the durable juvenile products market can be credited to various factors, including the rise in disposable income, evolving consumer tastes, and ened awareness regarding child safety.
The market for durable juvenile products has seen a substantial uptick in recent times, driven by various critical factors. Increased per capita income and urbanization have resulted in ened expenditures on children's goods. With more disposable income at hand, parents are increasingly inclined to procure top-tier, long-lasting products for their offspring. The prevalence of nuclear families and the rise in working parents have further spurred the demand for juvenile items that prioritize convenience to accommodate busy schedules. Moreover, the prioritization of child safety and well-being has led parents to favor products that boast strong safety features and comply with rigorous quality standards. As a result, there has been a sharp increase in the demand for durable juvenile goods like car seats, high chairs, strollers, and cribs, which offer a blend of comfort and security for children. The proliferation of social media and online retail platforms has also played a significant role in propelling market growth. These platforms provide parents with easy access to a wide array of products, allowing them to make well-informed purchasing decisions based on reviews and recommendations. Overall, these factors, coupled with advancements in product design and innovation, have fueled the expansion of the durable juvenile products market, positioning it as a profitable industry with vast potential for future development.
Restraining Factors:
The growth of the Durable Juvenile Products Market is challenged by limited consumer spending in light of economic uncertainties.
The Durable Juvenile Products industry encounters various obstacles that impede its progress and extension. Chief among these challenges is the considerable expense linked to these items which poses a notable hurdle for many buyers, especially those with limited financial means. The costs associated with acquiring cribs, strollers, car seats, and other durable juvenile products can be substantial, prompting some parents to select less expensive alternatives or pre-owned goods. Furthermore, the sector is subject to rigorous regulations mandating stringent safety standards and certifications, thereby amplifying expenses for manufacturers and consequently influencing the end price for consumers. In addition, diminishing birth rates in specific areas also have an adverse impact on the market due to reduced demand for durable juvenile products. Evolving consumer inclinations and the ascent of collaborative economy models like baby equipment rentals or borrowing from acquaintances further constrict the market's growth potential. Nevertheless, despite these adversities, there is a sense of hope for the Durable Juvenile Products market. Manufacturers have the opportunity to concentrate on crafting innovative, cost-effective, and secure products to serve budget-conscious consumers. The integration of environmentally friendly materials and sustainable production methods also offers promising avenues for market expansion. Furthermore, targeted promotional initiatives highlighting the enduring advantages and robustness of these products can en consumer consciousness and stimulate demand. By adjusting to shifting market dynamics and aligning with customer requirements, the Durable Juvenile Products market can surmount these limitations and adopt an optimistic perspective towards the future.
Key Segments of the Durable Juvenile Products Market
Product Type Overview
- Safety Seats
- Strollers & Prams
- Baby Dining Products
- Carriers & Carrycots
- Walkers
- Bouncers, Rockers & Swing
- Baby Bedding Products
- Cupboards & Chest of Drawers
- Others
Age Group Overview
- 0 – 6 months
- 6 – 12 months
- 1 year – 2 years
- Above 2 years
End-User Overview
- Girls
- Boys
Distribution Channel Overview
- Online
- Offline
Regional Overview
North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- UK
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
Middle East and Africa
- Saudi Arabia
- UAE
- Rest of Middle East and Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Frequently Asked Questions (FAQ) :
The base year for the report is 2023 in Durable Juvenile Products market.
Graco Children's Products Inc., Britax Group Limited, Chicco USA Inc., BabyBjorn AB, Evenflo Company Inc., Dorel Juvenile Group Inc., Bébé Confort, Baby Trend Inc., Bumbleride Inc., and Joovy.
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