Market Analysis and Insights:
The market for Gluten Free Food was estimated to be worth USD 5869 million in 2024, and from 2024 to 2034, it is anticipated to grow at a CAGR of 7.1%, with an expected value of USD 11,591 million in 2034.
The gluten-free food industry is experiencing significant growth due to various factors. One key driver is the rising prevalence of gluten-related disorders like celiac disease, gluten intolerance, and wheat allergies, leading to an increased demand for gluten-free products. Consumers are also becoming more aware of the health advantages of a gluten-free diet, which can include better digestion, higher energy levels, and weight management. Media exposure and endorsements by celebrities advocating for gluten-free lifestyles have further propelled market expansion. The enhanced availability of gluten-free options in supermarkets, online platforms, and specialty stores has made it simpler for individuals to embrace a gluten-free diet. Advancements in food technology have also resulted in the creation of delicious and innovative gluten-free alternatives, contributing to market growth. Additionally, the popularity of gluten-free items among non-celiac individuals as a lifestyle choice has broadened the consumer base. These factors, coupled with evolving dietary habits and a growing emphasis on health and well-being, have significantly impacted the expansion of the gluten-free food sector.
Gluten Free Food Market Scope :
Metrics | Details |
Base Year | 2023 |
Historic Data | 2018-2022 |
Forecast Period | 2024-2034 |
Study Period | 2018-2034 |
Forecast Unit | Value (USD) |
Revenue forecast in 2034 | USD 11,591 million |
Growth Rate | CAGR of 7.1% during 2024-2034 |
Segment Covered | By Product Type,By Form , By Source,By Region. |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Hain Celestial Group, General Mills Inc., Kellogg Company, Dr. Schär AG/SPA, Valeo Foods, Glutamel, Bob’s Red Mill Natural Foods, Enjoy Life Foods, Kraft Heinz Company, and The Hershey Company |
Market Definition
Gluten-free food is comprised of items that do not include the protein gluten, which is typically present in wheat, barley, and rye. These food options cater to individuals with gluten-related issues or those who choose to follow a gluten-free diet.
Gluten-free food holds significant importance for various reasons. Firstly, it is vital for individuals diagnosed with celiac disease, as gluten can trigger severe adverse reactions in their system. Secondly, gluten intolerance or sensitivity is a prevalent condition that impacts a substantial portion of the population.
Opting for gluten-free food enables these individuals to steer clear of discomfort and potential health complications. Thirdly, gluten-free diets have garnered popularity among individuals aspiring to enhance their overall health and well-being. Although scientific backing for the benefits of such diets is limited, many individuals attest to experiencing enhanced digestion, ened energy levels, and improved weight management by adhering to a gluten-free regime. Lastly, the array of gluten-free food choices empowers individuals to make informed decisions and accommodates diverse dietary preferences, thereby fostering inclusivity and accessibility within the culinary landscape. In essence, gluten-free food plays a pivotal role in advancing health goals, addressing specific dietary requirements, and broadening consumer options in the realm of food selection.
Key Market Segmentation:
Insights On Key Product Type
Bakery Products
Bakery products are expected to dominate the global gluten-free food market. This is primarily due to the increasing demand for gluten-free bread, cakes, pastries, and other baked goods among consumers with gluten intolerance or sensitivity. The availability of a wide range of gluten-free bakery products, coupled with improved taste and texture, has contributed to their popularity. Additionally, advancements in manufacturing techniques and ingredients have allowed for the production of bakery products that closely resemble their gluten-containing counterparts. The convenience and accessibility of gluten-free bakery products further contribute to their dominance in the market.
Infant Formula
Infant formula is another significant part within the global gluten-free food market. The demand for gluten-free infant formula arises from the growing number of babies diagnosed with celiac disease or gluten intolerance. Furthermore, parents are becoming more aware of the potential health risks associated with gluten consumption in infants. As a result, manufacturers have developed gluten-free options to cater to this specific consumer group. Gluten-free infant formula provides a safe and nutritious alternative for infants, ensuring their healthy development without subjecting them to the harmful effects of gluten.
Pasta
While bakery products and infant formula dominate the gluten-free food market, pasta holds a considerable share as well. Gluten-free pasta has gained popularity among individuals with gluten sensitivity or celiac disease, providing them with a satisfying substitute for traditional wheat-based pasta. The availability of different gluten-free pasta varieties, such as rice, corn, quinoa, or legume-based options, allows consumers to enjoy their favorite pasta dishes without compromising on taste or texture. The convenience and versatility of gluten-free pasta make it a noteworthy part within the global market.
Dairy Products
Dairy products represent another part in the global gluten-free food market, although their dominance is relatively lower compared to bakery products, infant formula, and pasta. However, there is a growing demand for gluten-free dairy products among consumers seeking a gluten-free lifestyle. Gluten can potentially be present in some dairy products due to cross-contamination during processing or additives used in certain products. Manufacturers are catering to this demand by introducing gluten-free options, such as lactose-free milk, gluten-free yogurts, and cheeses, ensuring that individuals with gluten intolerance or sensitivity can still enjoy dairy products safely.
Ready Meals
Ready meals, or convenience meals, have a smaller share in the gluten-free food market compared to the dominant parts mentioned earlier. However, they still play a significant role in providing gluten-free options for consumers who seek convenience and ease of preparation. Gluten-free ready meals cater to individuals with gluten intolerance or sensitivity who prefer a quick and hassle-free way of enjoying a complete meal without worrying about gluten-containing ingredients. The availability of a variety of gluten-free ready meals, ranging from frozen dinners to microwavable pouches, offers consumers flexibility while adhering to a gluten-free diet.
Insights On Key Form
Solid Form
Based on our research and data, the Solid Form part is expected to dominate the Global Gluten Free Food Market. This is primarily due to several factors. First, solid gluten-free products, such as bread, pasta, and snacks, are widely consumed by individuals following a gluten-free diet. These products provide convenient and easily accessible options for people with gluten intolerance. Additionally, the demand for gluten-free bakery products and confectionery items in solid form is rapidly increasing, driven by the growing prevalence of gluten-related disorders and the rising consumer awareness of gluten-free diets. Furthermore, manufacturers are continuously developing innovative and delicious gluten-free solid food products, catering to the diverse taste preferences of consumers, which further contributes to the dominance of the Solid Form part in the global market.
Liquid Form
In contrast to the dominance of the Solid Form part, the Liquid Form part is expected to have a smaller market share in the Global Gluten Free Food Market. While there is a demand for liquid gluten-free products, such as beverages and soups, it is relatively niche compared to the consumption of solid gluten-free options. One reason for this is that solid products are more commonly associated with meals and snacks, providing a more satisfying and satiating experience for consumers. Additionally, the manufacturing processes and storage requirements for liquid gluten-free products can be more complex, posing challenges for producers. As a result, although the Liquid Form part has its place in the market, it is unlikely to dominate the overall gluten-free food industry.
Insights On Key Source
Plant Sources
Among the parts of By Source in the Global Gluten Free Food Market, Plant Sources are expected to dominate. Plant-based gluten-free foods have gained significant popularity due to their natural and healthy qualities. They cater to a broader consumer base, including vegetarians, vegans, and individuals with dietary restrictions or gluten intolerance. Plant-based gluten-free foods are easily accessible and offer a wide variety of options, including fruits, vegetables, grains (such as rice, quinoa, and corn), legumes, and nuts. The increasing awareness of the health benefits associated with plant-based diets and the growing demand for gluten-free products are key factors driving the dominance of plant sources in the Global Gluten Free Food Market.
Animal Sources
While Plant Sources are expected to dominate the Global Gluten Free Food Market, Animal Sources play a significant role as a part. Animal-based gluten-free foods primarily include meat, fish, and dairy products. These animal sources provide essential nutrients such as protein, vitamins, and minerals. However, due to the nature of gluten being absent in animal-based products, their dominance in the gluten-free food market is comparatively lower than plant-based sources. Nonetheless, there is still a demand for animal-based gluten-free options among consumers who follow specific diets or have specific dietary requirements. The availability and consumption of animal sources in the Global Gluten Free Food Market is notable, although it does not surpass the dominance of plant sources.
Insights on Regional Analysis:
North America:
North America is expected to dominate the global gluten-free food market. The region has a highly developed food industry, with a significant demand for gluten-free alternatives. Rising awareness about gluten-related health conditions, such as gluten intolerance and celiac disease, has led to an increasing number of consumers seeking gluten-free options. Additionally, North America has witnessed a surge in the adoption of special dietary needs due to the growing health consciousness among the population. The presence of major players in the gluten-free food market, coupled with widespread distribution channels, further enhances the dominance of the region in this market .
Latin America:
Latin America has shown a growing preference for gluten-free food products in recent years. The region's rising middle-class population and increasing health awareness have fueled the demand for gluten-free alternatives. Furthermore, the prevalence of celiac disease and gluten intolerance in Latin American countries has contributed to the demand for gluten-free food. However, despite these factors, Latin America is not expected to dominate the global gluten-free food market. This is primarily due to the relatively lower market penetration and consumer awareness compared to North America.
Asia Pacific:
The Asia Pacific region has been witnessing a significant growth in the gluten-free food market. Factors such as the rising health consciousness, increasing disposable income, and changing dietary preferences have contributed to the growth of this market in the region. Countries like China, India, and Japan have seen a growing demand for gluten-free products. Nevertheless, Asia Pacific is not expected to dominate the global gluten-free food market due to the presence of strong competitors like North America and Europe, which have well-established markets and higher consumer awareness.
Europe:
Europe has a mature gluten-free food market, driven by the large number of individuals affected by celiac disease and gluten-related disorders. The region has witnessed a substantial increase in the availability of gluten-free products in recent years, as well as the introduction of innovative and diverse options. However, despite the prominent position of gluten-free food in Europe, it is not expected to dominate the global market due to more significant market penetration and consumer awareness in North America.
Middle East & Africa:
The Middle East & Africa region has seen a steady growth in the gluten-free food market, driven by lifestyle changes, increasing urbanization, and globalization of food preferences. The rising incidence of celiac disease and gluten sensitivity has also contributed to the demand for gluten-free products in the region. However, Middle East & Africa is not expected to dominate the global gluten-free food market due to the presence of more established markets with higher consumer awareness, such as North America and Europe. Additionally, limited product availability and lower consumer awareness compared to other regions remain significant challenges for market dominance in this region.
Company Profiles:
Major companies in the worldwide gluten-free food industry, like General Mills, Nestle, and Hain Celestial Group, prioritize product development, collaborations with health institutions, and broad distribution channels to meet the increasing consumer interest in gluten-free items.
Key players in the sector, such as Bob's Red Mill Natural Foods, The Kraft Heinz Company, and Kellogg's Company, allocate resources to research and development initiatives, implement cutting-edge technologies, and plan marketing strategies to stay ahead in the global gluten-free food market.
Prominent entities involved in the gluten-free food sector are The Hain Celestial Group, General Mills Inc., Kellogg Company, Dr. Schär AG/SPA, Valeo Foods, Glutamel, Bob’s Red Mill Natural Foods, Enjoy Life Foods, Kraft Heinz Company, and The Hershey Company. These key players offer an extensive selection of gluten-free options to meet the increasing consumer preference for gluten-free products.
COVID-19 Impact and Market Status:
The worldwide market for gluten-free food has undergone considerable transformations due to the effects of the Covid-19 pandemic, presenting a mix of obstacles and prospects stemming from a ened consumer interest in nutritious and immune-enhancing food items.
The gluten-free food market has experienced a notable impact as a result of the COVID-19 pandemic. The emergence of lockdowns, restrictions on movement, and general uncertainty has brought about shifts in consumer behavior and preferences, thereby influencing the demand and supply dynamics of gluten-free products. Initially, there was a surge in sales of gluten-free items due to panic buying and hoarding, with consumers opting for products with extended shelf lives. However, as the pandemic persisted, financial constraints and economic downturns altered consumer spending patterns, potentially reducing the purchasing power allocated to gluten-free foods.
On the supply side, disruptions in food manufacturing and distribution networks, coupled with labor shortages, have disrupted the availability and pricing of gluten-free products. This has created challenges for producers and retailers in managing the fluctuating demand. Nevertheless, despite these hurdles, the gluten-free food market is likely to experience growth in the long run. This growth can be attributed to ened awareness of celiac disease and gluten intolerance, alongside the increasing trend towards healthier lifestyles that drive the demand for gluten-free alternatives.
Latest Trends and Innovation:
- In May 2021, Hain Celestial Group launched a new line of gluten-free breads under their brand "Rudi's Organic Bakery", expanding their gluten-free product offerings.
- In February 2021, General Mills announced the acquisition of the gluten-free snack brand "Elevation Brands" to further expand their presence in the gluten-free food market.
- In September 2020, Boulder Brands, a subsidiary of Pinnacle Foods, introduced a new line of gluten-free frozen meals called "EVOL Bowl+ 2 Gluten-Free Bowls" to cater to the growing demand for convenient gluten-free options.
- In August 2020, Nestlé launched a new range of gluten-free cereals under their brand "Nestlé Cereals" to meet the increasing consumer demand for gluten-free breakfast options.
- In July 2020, Boulder Brands acquired Udi’s Gluten Free Foods from Smart Balance Inc., solidifying their position as a leading player in the gluten-free food market.
- In June 2020, Pillsbury, a brand of General Mills, introduced a gluten-free cookie mix to expand their gluten-free product portfolio and provide more options for individuals with gluten sensitivities.
- In April 2020, Kellogg Company expanded their gluten-free product range with the launch of gluten-free waffles under their brand "Eggo", offering a convenient gluten-free breakfast option for consumers.
- In January 2020, Glutino, a subsidiary of Boulder Brands, launched a new line of gluten-free pretzels called "Glutino Pretzel Twists" to cater to the demand for gluten-free snacks.
- In September 2019, Enjoy Life Foods, a subsidiary of Mondelez International, expanded their portfolio of gluten-free products with the launch of gluten-free baking mixes, including gluten-free pancake and muffin mixes.
- In May 2019, The Kroger Co. introduced a new line of gluten-free frozen pizzas under their store brand "Simple Truth", providing more options for gluten-free consumers in the frozen food aisle.
Significant Growth Factors:
The expansion of the Gluten Free Food industry is propelled by a rise in knowledge regarding gluten-related health concerns, shifting consumer food choices, and the widespread accessibility of gluten-free items in diverse retail outlets.
The gluten-free food industry has witnessed substantial growth, influenced by various significant factors. One key driver is the increasing awareness and diagnosis of gluten-related ailments like celiac disease and gluten sensitivity. This trend has sparked a surge in the demand for gluten-free items as people aim to regulate their health conditions and enhance their well-being. Moreover, there has been a noticeable uptick in the adoption of gluten-free diets by individuals who, despite lacking diagnosed conditions, believe that eliminating gluten can lead to better digestion, weight management, and ened energy levels.
Furthermore, consumer preferences have shifted towards healthier and more natural food selections, with gluten-free products often perceived as optimal alternatives. The market has also experienced a boost from the introduction of innovative gluten-free goods that not only deliver enhanced taste and texture but also cater to a broader consumer audience. Additionally, the food industry has responded to the escalating demand by expanding the availability of gluten-free options in various retail outlets, thereby increasing accessibility for consumers.
Moreover, the industry's growth has been further fueled by amplified marketing efforts, including endorsements by celebrities and influencers, which have significantly contributed to raising awareness and improving consumer perceptions of gluten-free products. Consequently, the confluence of these factors has propelled substantial expansion in the gluten-free food sector, indicating continued growth prospects in the foreseeable future.
Restraining Factors:
Restraints for the gluten-free food market may arise from the restricted availability of gluten-free options and their relatively higher costs when compared to traditional food products.
The market for gluten-free food products has experienced notable expansion in recent years due to the increasing prevalence of gluten-related issues and rising consumer consciousness of the health advantages associated with a gluten-free diet. However, several factors could act as obstacles to the continued growth of this market. Primary among these is the significant cost of gluten-free items, which poses a major challenge for consumers. Gluten-free substitutes are frequently priced higher than conventional food items, making it challenging for certain individuals to sustain a gluten-free eating regimen.
Additionally, the restricted availability of gluten-free choices in particular areas and dining establishments presents difficulties for individuals adhering to a gluten-free lifestyle, potentially resulting in limited options and inconvenience that diminish the overall appeal of the gluten-free market. Furthermore, the taste and texture of gluten-free products are often deemed inferior to their gluten-containing counterparts, discouraging some consumers from fully adopting a gluten-free diet. Lastly, the absence of standardized regulations regarding gluten-free labeling can contribute to confusion and mistrust among consumers, complicating their ability to navigate the market and discern genuinely gluten-free products. Despite these obstacles, it is important to highlight that the gluten-free food sector is still advancing and evolving.
Ongoing research and development endeavors are concentrated on enhancing the quality, taste, and assortment of gluten-free products, with the expectation that this will boost consumer acceptance and drive further growth in the market.
Key Segments of the Gluten Free Food Market
Product Type Overview
• Infant Formula
• Bakery Products
• Pasta
• Dairy Products
• Ready Meals
• Other Product Types
Form Overview
• Liquid Form
• Solid Form
Source Overview
• Animal Sources
• Plant Sources
Regional Overview
North America
• US
• Canada
• Mexico
Europe
• Germany
• France
• U.K
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Middle East and Africa
• Saudi Arabia
• UAE
• Rest of Middle East and Africa
Latin America
• Brazil
• Argentina
• Rest of Latin America