The value of the Graphic Film market is projected to grow to USD 37,877.90 Million with an estimated CAGR of 5.61% by 2027
.jpg "The Global Graphic Film Market 2022-2032 (USD Million)")
Increasing investment in marketing and advertisement, and increasing recognition of graphic films in the automobile industry are boosting consumer demand. In addition, rising demand for wrap ads and increasing developments in printing technology and graphic film are some of the key factors driving the growth of the market being studied.
The demand is projected to be powered by demographic growth, increased levels of disposable income, developments in the smart manufacturing, automobile, promotional & advertising, and retail sectors, and favourable developments in the e-commerce industry. Any of the main uses for graphic films include indoor ads, outdoor ads, car graphics, road and safety markings, and architectural graphics.
However, in many applications, since the latest COVID-19 epidemic, film specifications have shifted, adversely impacting demand but also providing new opportunities. Advertising indoors and outside are applications that have improved the most. Leading to the COVID-19 epidemic and the growing adoption of digital out-of-home ads, growth in outdoor advertising is projected to be slower in 2020.
Graphic Film Market Scope
| Metrics | Details |
| Base Year | 2022 |
| Historic Data | 2017-2018 |
| Forecast Period | 2022-2027 |
| Study Period | 2017-2027 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2027 | USD 37,877.90 Million |
| Growth Rate | CAGR of 5.61 % during 2017-2027 |
| Segment Covered | by Film Type, Regions |
| Regions Covered | North America, Europe, Asia Pacific, Middle East and Africa, South America |
| Key Players Profiled | Avery Dennison Corporation (US), 3M Company (US), E. I. du Pont de Nemours and Company, and Others. |
Key Segments of the Global Graphic Film Market
Polymer Overview
- PVC
- PP
- PE
- Others
Film Type Overview
- Reflective
- Opaque
- Transparent
- Translucent
End Use Overview
- Promotional & advertisement
- Automotive
- Industrial
- Others
Regional Overview
North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global graphic film market.
- Graphic film is widely used for various end uses in promotional banners, advertisement pamphlets, owing to their excellent properties and the market is expected to gain traction over the coming years
- With the growing anti-graffiti applications, there is a rise in the demand for graphic film which is further expected to have a positive impact on the overall market growth
What does the report include?
- The study on the global graphic film market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the graphic film industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on Polymer and Film Type and End Uses. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global graphic film market. The report will benefit: Every stakeholder involved in the graphic film market.
- Managers within the graphic film industry looking to publish recent and forecasted statistics about the global graphic film market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global graphic film market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
Frequently Asked Questions (FAQ) :
The major contenders in the global market are Avery Dennison Corporation (US), 3M Company (US), E. I. du Pont de Nemours and Company, and Others.
The graphic film market is growing at a CAGR of 5.61 % over the forecast period.
The Global graphic film market is Segmented on the basis of Polymer, Film Type, End Use, Regions
Key Segments of the Global Graphic Film Market
Polymer Overview, 2018-2028 (USD Billion, Million Square Meter)
- PVC
- PP
- PE
- Others
Film Type Overview, 2018-2028 (USD Billion, Million Square Meter)
- Reflective
- Opaque
- Transparent
- Translucent
End Use Overview, 2018-2028 (USD Billion, Million Square Meter)
- Promotional & advertisement
- Automotive
- Industrial
- Others
Regional Overview, 2018-2028 (USD Billion, Million Square Meter)
North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia-Pacific
Middle East and Africa
- UAE
- South Africa
- Rest of Middle East and Africa
South America
- Brazil
- Rest of South America
Reasons for the study
- The purpose of the study is to give an exhaustive outlook of the global graphic film market.
- Graphic film is widely used for various end uses in promotional banners, advertisement pamphlets, owing to their excellent properties and the market is expected to gain traction over the coming years
- With the growing anti-graffiti applications, there is a rise in the demand for graphic film which is further expected to have a positive impact on the overall market growth
What does the report include?
- The study on the global graphic film market includes qualitative factors such as drivers, restraints, and opportunities
- The study covers the competitive landscape of existing/prospective players in the graphic film industry and their strategic initiatives for the product development
- The study covers a qualitative and quantitative analysis of the market segmented based on Polymer and Film Type and End Uses. Moreover, the study provides similar information for the key geographies.
- Actual market sizes and forecasts have been provided for all the above-mentioned segments.
Who should buy this report?
- This study is suitable for industry participants and stakeholders in the global graphic film market. The report will benefit: Every stakeholder involved in the graphic film market.
- Managers within the graphic film industry looking to publish recent and forecasted statistics about the global graphic film market.
- Government organizations, regulatory authorities, policymakers, and organizations looking for investments in trends of global graphic film market.
- Analysts, researchers, educators, strategy managers, and academic institutions looking for insights into the market to determine future strategies.
Polymer Segment
Based on the Polymer, the market is segmented into PVC, PP, PE and Others. The PVC segment has the largest share in the market in 2019 and the market is forecasted to grow with the significant rate of above 6.5% CAGR over the forecast period. Because of its attributes, such as recyclability, cost-effectiveness, outstanding printability, and strong longevity, growth has been observed. In order to boost product efficiency, many market vendors make major changes in formulating and constructing their cast polyvinyl chloride (PVC) film.
End Use Segment
In terms of the End Use segment, the market is segmented into Promotional & advertisement, Automotive, Industrial, and Others. In 2019, the promotional & advertisement segment has the fastest growth in the market in 2019 and the market is forecasted to grow with the significant rate of above 6% CAGR over the forecast period. In a range of uses, such as publicity posters, commercial pamphlets, and anti-graffiti applications, graphic films are used. Due to the the adoption of medium-life polymer calendered films, especially for leased vehicle fleets and robust, conformable, high-quality cast films for long-life commercial fleet markings, Automotive is emerging as one of the main applications.
The Asia Pacific region has the largest share in market with a CAGR of more than 35.2% in 2019 and is anticipated to continue with the same position during the forecast years 2018-2028. In 2019, the China is projected to hold the majority share of Asia Pacific demand for graphic film. The growing demand for graphic film from heavily populated countries such as India and China is due to the consumer growth in the Asia Pacific region. Due to the rise in population, rapid urbanisation, and expanded disposable income power, Asia Pacific is a developing economy. The main country-level graphic film industry in the world was China. High technical advancement, high disposable income, and good construction & automotive industrial scenarios can be contributed to progress.
Europe region is anticipated to provide a high CAGR of over 5.5% during the forecast period. Owing to an increase in the use of films for vehicle packaging, demand for these films in Europe is expected to increase in the next few years. Many of the big and new vendors in the industry are Europe-based, making the country a centre for innovation. The field also plays a crucial role in advancing worldwide printing technologies, which are also leveraged and used in the market under review.
The major players of the global graphic film market 3M Company, E.I. Du Pont De Nemours and Company. Moreover, the market comprises several other prominent players in the graphic film market as FDC Graphic Films Inc., Avery Dennison Corporation, Spandex AG. The graphic film market consists of top, medium level and a number of domestic players in the global market. In addition to this, the well-established players in the industry have made various strategies and research & developments to compete with other players in the regional and global market.