Heated Towel Rail Market by Product (electronic and hydronic), by Application (residential and commercial), Distribution Channel (online and offline), and Region (North America, Europe, Asia Pacific, Middle East, and Africa, and South America), Global Forecast 2018 to 2028

The advancement in technology and demand for moist-free bathrooms is pushing the Heated Towel Rail Market forward at a high pace

Covid-19 Impact & Market Status

Due to COVID-19, people started taking health and hygiene seriously. This resulted in the growth of the heated towel rail market because due to it, the towels are easily heated and hence are moist free which eliminates the chances of bacteria and other infections. The heated towel rails have high medical applications also because in hospitals hot and clean towels are required for patients. The instant heating feature of the heated towel rail makes them an acceptable and appreciable product.

This has increased the online sales of heated towel rails. Their market has grown significantly and they have proved to be beneficial.

Residential Application Segment to Witness the Fastest Growth

The residential sector has observed significant growth in the market. As urbanization is at its peak, people are demanding more things to make their living easy, comfortable, and stylish. Hence, The sales of heated towel rails are increasing highly in the residential sector. 

The size of the global market for Heated Towel Rail is expected to reach USD 1,774.11 million  by 2028, expanding at a compound annual growth rate (CAGR) of 7%.

Europen Market to be the Most Lucrative Regional Growth Hubs

In the European market, the sale of heated towel rail is increasing. The people there highly look forward to a stress-free, clean, comfortable, and hygienic lifestyle. Also, the growth of tourism in Europe has pushed the hotels to have modern and comfortable features. This is also driving the heated towel rail market as hotels are implementing more modern features.

Along with the European market, the Asian Pacific heated towel rail market is also increasing. The main driving factor there is the need for comfort features in bathrooms, restrooms, and kitchens of hotels and hospitals. Hence, they are installing the heated towel rails in all the required places. For this, the management and organization authority is working at a high pace and they are having a major share in the market of heated towel rails.

The demand for stylish and innovative bathrooms has provided scope for the installment of heated towel rails.

Modernization and new technologies have played major roles in shifting the taste of a wide variety of people towards stylish things with quality features. This is one of the major reasons that people are looking forward to stylish and comfy bathrooms that would be moist-free and warm. Hence, the heated towel rail has emerged recently to offer such advanced bathroom solutions. They provide an energy-efficient solution for the growing demand of people. Another important driving forces are the urgency of heated towel rails in hotels and hospitals. Due to an increase in tourism, hotels are developing at a fast rate to attract customers. Hence, modernization is their key goal.

Heated towel rails help to maintain hygiene. They keep the towels safe from bacteria and other viral infections. Almost every luxurious hotel has this facility installed in its bathrooms. This helps them to drive customers towards modernized and luxurious stays. Nowadays, people are looking for a comfortable and smart bathroom with all the features. This has made the heated towel rail a necessary product for modern bathrooms. This keeps the towels moist-free and free from bacteria, hence maintaining hygiene. The heated towel rail is changing the look of bathrooms. As urbanization and modernization are at their peaks, hence heated towel rails have become an important product. They give a classy look to bathrooms, kitchens, and restrooms. Therefore, their demand is increasing.

People are increasingly modernizing their homes and hotels with modern technology and equipment. This has raised the market value of heated towel rails. People are eagerly and readily looking for more features to keep their bathrooms hygienic and moist-free. People usually don’t prefer using wet towels, this may also cause rashes or infection. Hence, heated towel rails ensure hygiene and safety. Though the market trend is not steady because some people feel that heated towel rails have a safety issue. There are proper safety measures taken while manufacturing this product. Also, all the regions are not that much developed and modernized, hence the use of heated towel rails is still limited. Thick towels are more suitable for heat rails as compared to thin towels.

Apart from these things, the market for heated towel rails is increasing. As people are taking health and hygiene seriously now, so overall there is an increase in its sales. The fast lifestyle, changing weather conditions, and fast life are some of the important driving factors of the heated towel rail market. The bars are hot as the electric flow is always there, hence precautions should be taken while touching them.

The major players of the heated towel rail market are Bathroom Butler, Amba Products, Jeeves Heated Towel Rails, WarmlyYours.com, Kudox, Warmrails, Ecolec, Vogue UK Ltd., Zehnder Group AG, MARGAROLI SRL, Kambrook, Blyss, PORCELANOSA, Rointe, Reina, Antrax IT, Saneux, Hydrotherm, Link ARkitektur, Tission, Versatile Group, Hotwire, AEL Heating Solutions, and Myson.

Latest Innovations in the Global Heated Towel Rail Market: a Snapshot

• As a standalone business, Kartell supplies are planning to operate Vogue for heating and bathroom products.
• Bob Vila is expected to have significant growth in 2021 by selling quality heated towel bars.

Heated Towel Rail Market Scope

Key Segments of the Global Heated Towel Rail Market

Product Overview (USD Million)

• Electronic
• Hydronic

Application Overview (USD Million)

• Residential
• Commercial

Distribution Channel Overview (USD Million)

• Online
• Offline

Regional Overview (USD Million)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico
• Brazil
• Rest of South America

Middle East and South Africa