Incontinence Skincare Products Market by Type (Wipes, Barrier Cream, and Repair Cream), Application (Supermarkets, Specialty Stores, and Online Stores), and Region (North America, Europe, Asia Pacific, Middle East and Africa, and South America), Global Forecast 2018 to 2028

Increase in the demand for organic and natural products to magnify growth in the global Incontinence Skincare Products Market

Covid-19 Impact & Market Status

The report offers an exhaustive overview of the business dynamics and new investment strategies that are being adopted by business leaders across countries and regions to overcome the acute challenges and financial instabilities that have emerged in the post pandemic times.

The value of the Incontinence Skincare Products market is projected to grow to USD 23.0 billion with an estimated CAGR of 5.1 % by 2028

The report highlights some of the best industry strategies and practices that are adopted by the players across local and global markets. Ever since the Covid-19 broke out in 2019, it has spread aggressively, resulting in rapid declaration by the WHO affirming Covid-19 as a global pandemic and an emergency.

The impact of the pandemic is widespread and the aftermath is well pronounced, gravely affecting the global incontinence skincare products market. The sudden pandemic and its implications have posed significant challenges such as travel bans, quarantines, and lockdowns.

These developments are hampering operations resulting in supply chain breaches, stock market inefficiencies, and vendor chaos. These are constantly interfering with the normal functioning of industries.

Ever since the outbreak of the global crisis, impact on upstream, downstream, and midstream industries have been appalling. The report delivers a quick ready-to-deploy approach to counter such crisis and steer the global cloud professional serices market towards steady growth and systematic progression.

Amidst the pandemic, aligning with new dynamics, global incontinence skincare products market has been witnessing new dynamics which are further necessitating new business models and approaches to recoup growth and revenue streams.

In this report, inquisitive business players would be provided with sufficient guidelines regarding business transformation, integral to sustain stiffening competition in the pandemic and beyond pandemic era global Incontinence Skincare Products market.

Incontinence Skincare Products for Wipes Services to Sustain the Highest Revenues

The wipes segment is witnessing a significant growth in market share in 2016, as it is considered to be a convenient way to protect and sanitize skin from excess moisture or dryness. Moreover, owing to its cost effective nature, it is one of the most widely used product amongst the incontinence skin care products.

Supermarkets industry to Generate More Revenue

On the basis of application, the market is segmented into Supermarkets, Specialty Stores, and Online stores. Online stores are positively impacting the market as due to increased use of internet online shopping is on the hike. Most of the people prefer to shop online due to its ease of use and security.

North America to Sweep the Largest Revenue Streams Followed by Asia Pacific

North America is the leading incontinence skin care products market, owing to increasing awareness regarding side effects of obesity, which is responsible for growth of this market in North America. Asia Pacific is projected to be the fastest growing market in incontinence skin care products. The region boasts of the highest population and also has rapidly increasing geriatric population, which are the major factors fueling growth of the market.

Increasing geriatric population and growing health and hygiene related issues to offer new opportunities in the global incontinence skincare products market

Incontinence or Incontinent may refer to the involuntary excretion of bowel contents or urine. According to a report published by WHO, 5% to 7% of the world’s population is suffering from incontinence. Incontinence causes skin problem to individuals such as redness, pressure ulcers, soreness, rashes and urinary tract infections. Excessive physical, chemical, and moisture irritants contribute to skin softening and eventually break down of the skin health. Incontinence skin care products can help limit this disease to treat people suffering from incontinence.

Incontinence skin care products can help limit the disease to treat people suffering from incontinence. Increasing aging population and high prevalence of obesity are the major factors responsible for growth of the global incontinence skin care products market. Studies conclude that women are more vulnerable to contracting these infections compared to men. Also, the erosion of stigma associated with incontinence infections across countries is enabling deeper penetration of the incontinence skincare products market.

Further, women are the maximum end-users of incontinence skincare products, owing to higher incidence of skin problems. Oils and gels remain the dominant product types while creams are garnering significant traction.

However, embarrassment in using adult incontinence products is anticipated to hinder the development of the North America adult incontinence products market. On the other hand, technological integration in adult incontinence products, is anticipated to provide lucrative opportunities for the industry growth of the market.

An increase in intake patterns of personal hygiene products and spare money, as well as an ageing global population and the occurrence of renal disease, urinary blockage, and neurological disorders is encouragingly broadening the scope for the incontinence skin care products market size. On the flipside, the negative influence on the environment due to disposal sites and the customer hesitancy to buy incontinence items are likely to stymie the incontinence skin care products market's growth.

Forward-looking players in the global incontinence skincare products market are furthering investments towards developing advanced incontinence skincare products.

The sales of personal care segment of Domtar Corporation, increased by over 10% in the fiscal year 2020. The increase in demand for homecare, and personal care products such as adult incontinence products, sanitizers, and others, owing to growing awareness among the consumers in North America have led to the market growth.

Market players are relying on social media campaigns and e-commerce to expand their demographic pool. The companies are using discreet packaging to acquire fertile ground in order to make the products more visually appealing and thus increase sales. However, limited awareness due to social stigma is hampering growth prospects of the incontinence skincare products market. Product differentiation is the key to retain market footprint for prominent manufacturers.

Prominent players are concentrating on expansion strategies and product differentiation to stay afloat within the market. An example of this is the acquisition of Novioscan by Svenska Cellulose AB in April 2020 to expand its bladder incontinence control portfolio.

The major players of the global Incontinence Skincare Products market are Cardinal Health, Inc., Drylock Technologies NV, Domtar Corporation, Essity Aktiebolag (Publ), First Quality Enterprises, Inc., Health Care Products, Inc., Kimberly Clarke Corporation, Ontex Group NV, Procter & Gamble, Principle Business Enterprises, Inc.

The incontinence skincare products market is a rapidly progressing industry and is characterized to have industrial frontliners as well as aspiring new players aiming to penetrate into the aggressive competitive landscape across global and local markets. Additionally, various new and aspiring players are improving their product lines and upgrading technological capabilities to improve revenue streams amidst Covid-19 impact.

Latest Innovations in the Global Incontinence Skincare Products Market: a Snapshot

• According to studies by Canadian Continence Foundation in 2014, around 3.5% of Canadian men and 7% of the Canadian women experience incontinence on a daily basis. Moreover, according to Urology Care Foundation, urinary incontinence affects a third quarter of the U.S. population. All these factors are expected to contribute to the growth of the market in this region.
• According to United Nations Economic and Social Commission for Asia and the Pacific (ESCAP), the number of geriatric people is anticipated to double to 1.3 billion by 2050 from 547 million in 2016 in this region.
• In September 2017, Abena Group launched Incontinence Wet Wash Gloves with 3% Dimethicone and Zinc Oxide Spray-on which are specially designed for patients suffering from Incontinence-Associated Dermatitis (IAD).

Incontinence Skincare Products Market Scope

Key Segments of the Global Incontinence Skincare Products Market

Type Overview, (USD Billion)

• Wipes
• Barrier Cream
• Repair Cream

Application Overview, (USD Billion)

• Supermarkets
• Specialty Stores
• Online Stores

Regional Overview,  (USD Billion)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Italy
• Spain
• Russia

Asia Pacific

• China
• Japan
• India
• Australia
• Korea

South America

• Mexico
• Brazil

Middle East and South Africa

• Saudi Arab
• UAE