Market Analysis and Insights:
The market for Global Indoor Location was estimated to be worth USD 7.14 billion in 2023, and from 2023 to 2033, it is anticipated to grow at a CAGR of 14.32%, with an expected value of USD 30.74 billion in 2033.
The growth of the indoor location market is primarily being fueled by various factors. Initially, the surge in the need for indoor navigation and mapping solutions across different sectors like retail, healthcare, transportation, and hospitality is a significant driver for market expansion. These solutions assist businesses in enhancing customer experience, boosting operational efficiency, and optimizing resource utilization. Secondly, the rapid technological advancements, including the widespread integration of smartphones and the implementation of beacons, Wi-Fi, and RFID systems, have been instrumental in facilitating indoor location tracking capabilities. Furthermore, the increasing focus on asset tracking and optimization is also contributing to the market's growth trajectory. Organizations are utilizing indoor location solutions to monitor valuable assets in real-time, thus improving security measures and reducing losses. Additionally, the escalating interest in location-based marketing and personalized advertising is fostering a demand for indoor location technologies. Businesses are utilizing these solutions to provide tailored advertisements and promotions to customers based on their specific location within a premises. Lastly, the growing emphasis on enhancing workplace productivity and safety is playing a vital role in the market's expansion, with indoor location solutions enabling the tracking of employees, monitoring their activities, and ensuring their safety during emergencies. In conclusion, these multiple factors collectively drive the flourishing growth of the indoor location market.
Indoor Location Market Scope:
Metrics | Details |
Base Year | 2023 |
Historic Data | 2018-2022 |
Forecast Period | 2024-2033 |
Study Period | 2018-2033 |
Forecast Unit | Value (USD) |
Revenue forecast in 2033 | USD 30.74 billion |
Growth Rate | CAGR of 14.32% during 2023-2033 |
Segment Covered | By Component, By Technology, By Application, By End-User, By Tools Type, By Region. |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Cisco Systems Inc., Google LLC, Apple Inc., Microsoft Corporation, Broadcom Inc., Ericsson AB, Qualcomm Technologies Inc., Zebra Technologies Corporation, STMicroelectronics N.V., and Siemens AG. |
Market Definition
Indoor positioning involves the precise identification and monitoring of the whereabouts of objects or people in a confined space like a structure or establishment. This system utilizes a range of methods like Wi-Fi, Bluetooth, and sensors to deliver precise and up-to-date indoor location data.
Indoor positioning technology holds significant importance for various applications. One key aspect is its ability to augment user engagement by delivering precise, real-time location data within indoor premises, particularly beneficial in sprawling edifices like airports, shopping centers, and medical facilities. This feature streamlines navigation through intricate indoor layouts, allowing users to efficiently traverse the space and pinpoint specific areas of interest, such as shops, offices, or amenities. Indoor positioning technology is a vital resource for businesses, empowering them to monitor customer movements and behaviors, which in turn yields valuable insights for targeted marketing strategies, personalized recommendations, and ened customer satisfaction levels. Additionally, this technology contributes to enhancing safety and security measures by providing accurate location details during emergency incidents, aiding emergency responders in swift and effective actions. Indoor positioning technology serves as a pivotal tool for optimizing indoor navigation, enriching customer interactions, and bolstering operational effectiveness within indoor environments.
Key Market Segmentation:
Insights On Key Component
Solutions
The Solutions component is expected to dominate the Global Indoor Location Market. Solutions refer to the software and applications that enable indoor location tracking, mapping, navigation, and analytics. With advancements in technology and the increasing need for precise indoor location services across various industries, the demand for indoor location solutions is anticipated to grow significantly. Organizations are implementing indoor location solutions to enhance customer experience, optimize operations, and improve overall efficiency. The Solutions part is forecasted to dominate the market due to its vital role in providing comprehensive indoor location capabilities.
Hardware
The Hardware sector within the Component category is another important player in the Global Indoor Location Market. Hardware includes various devices and infrastructure such as beacons, sensors, Wi-Fi access points, and RFID readers. These hardware components are crucial for collecting and transmitting location data in indoor spaces. While the dominance of the Solutions part cannot be overlooked, the Hardware part serves as the foundation for indoor location systems. As the adoption of indoor location technology continues to rise, the demand for hardware components to support these systems will also experience growth.
Services
The Services component, although not expected to dominate the Global Indoor Location Market, plays a significant role in the overall ecosystem. Services encompass implementation, consulting, maintenance, and support provided by vendors and service providers. These services are necessary for deploying and managing indoor location solutions effectively. While the Solutions and Hardware parts are likely to have a larger market share, the Services part will continue to be essential for assisting organizations in the successful implementation and utilization of indoor location technology. Businesses will rely on service providers to ensure seamless integration, customization, and ongoing support for their indoor location systems.
Insights On Key Technology
BLE (Bluetooth Low Energy)
BLE is expected to dominate the Global Indoor Location Market. BLE technology has gained significant popularity due to its low-power consumption, cost-effectiveness, and wide adoption across various applications. BLE enables accurate indoor positioning and tracking, making it ideal for indoor location-based services such as asset tracking, navigation, and proximity marketing. The widespread use of BLE-enabled devices, such as smartphones, wearables, and IoT devices, further contributes to its dominance in the market. With its ability to provide seamless indoor positioning solutions, BLE is poised to have a significant market share in the Global Indoor Location Market.
UWB (Ultra-Wideband)
UWB technology is another sector of the Technology category that holds strong potential in the Global Indoor Location Market. UWB provides highly accurate positioning and tracking capabilities, making it suitable for applications such as real-time location systems (RTLS) and indoor navigation. Its ability to operate in crowded and multipath-rich environments sets it apart from other technologies. UWB can offer centimeter-level accuracy and high data rates, enabling precise indoor location services. With ongoing advancements in UWB technology and its increasing adoption in industries like healthcare, manufacturing, and logistics, UWB is expected to have a significant presence in the Global Indoor Location Market.
Wi-Fi
While BLE and UWB dominate the Global Indoor Location Market, Wi-Fi also holds a significant share in the market. Wi-Fi-based indoor positioning systems utilize the existing Wi-Fi infrastructure to provide location-based services. Wi-Fi's wide availability, low installation costs, and compatibility with various devices make it a popular choice for indoor location solutions. It offers decent accuracy and can provide location information in real-time. Wi-Fi-based indoor positioning has found applications in retail, hospitality, and healthcare sectors, where the technology can be leveraged to enhance customer experiences and operational efficiency. Despite facing competition from BLE and UWB, Wi-Fi remains a viable option for indoor location services.
RFID (Radio Frequency Identification)
RFID technology, although not as dominant as BLE, UWB, or Wi-Fi, still has a presence in the Global Indoor Location Market. RFID-based indoor positioning leverages RFID tags and readers to identify and track objects within an indoor environment. It is commonly used in applications such as inventory management, asset tracking, and access control. While RFID provides proximity-based positioning rather than precise location, its cost-effectiveness and suitability for specific use cases make it a relevant technology in certain industries. With advancements in RFID technology and its integration with other positioning technologies, RFID's presence in the Global Indoor Location Market is expected to grow, albeit at a slower pace compared to other parts.
Insights On Key Application
Emergency Response Management
Emergency Response Management is expected to dominate the Global Indoor Location Market. With increasing concerns about safety and security, organizations are investing in indoor location technologies for better emergency response management. These technologies allow for real-time tracking of people and assets within indoor environments, enabling quick and efficient emergency response in case of any crisis or threat. By accurately locating individuals and guiding emergency responders to the exact location, indoor location solutions can significantly reduce response time, mitigate risks, and save lives. The market for emergency response management is projected to witness substantial growth as organizations across various sectors prioritize safety and preparedness.
Risk Management
Risk management is an important and closely related application within the Global Indoor Location Market. Indoor location technologies are being leveraged to mitigate risks associated with incidents such as accidents, theft, or unauthorized access within indoor environments. By providing real-time location information and alerts, these solutions enable proactive monitoring and identification of potential risks, allowing organizations to take immediate action and prevent any untoward incidents. The demand for risk management solutions utilizing indoor location technologies is expected to increase as businesses aim to ensure the safety and security of their assets, employees, and customers.
Predictive Asset Analytics
The predictive asset analytics holds immense potential within the Global Indoor Location Market. By leveraging indoor location data, organizations can gain valuable insights about the utilization, maintenance, and performance of their assets. Predictive analytics algorithms can analyze this data to predict failure or maintenance requirements, optimize asset allocation and utilization, and reduce overall operational costs. This part is expected to witness significant growth as companies across various industries seek to optimize their asset management strategies and enhance operational efficiency.
Remote Monitoring
Remote monitoring is another application that is expected to see growth within the Global Indoor Location Market. Indoor location technologies enable real-time tracking and monitoring of assets, equipment, and facilities remotely. This part finds applications in various industries, including healthcare, manufacturing, and logistics, where monitoring and tracking of assets and equipment is crucial. By providing insights into asset location, movement, and usage, remote monitoring solutions improve operational efficiency, enable predictive maintenance, and ensure effective resource utilization.
Marketing and Customer Experience Management
Marketing and customer experience management is a application that is gaining traction within the Global Indoor Location Market. Indoor location technologies allow businesses to track and analyze customer behavior within indoor spaces, enabling personalized marketing campaigns and targeted advertisements. By understanding customer movement patterns, dwell times, and preferences, businesses can enhance customer engagement, improve store layout and navigation, and optimize marketing strategies. This part is expected to grow as organizations strive to provide a seamless and personalized customer experience.
Inventory Management
Inventory management is another application within the Global Indoor Location Market. Indoor location technologies enable real-time tracking and monitoring of inventory within indoor environments, providing accurate visibility and control over stock levels. By automating inventory management processes, these solutions can help businesses optimize inventory control, reduce stock-outs, and improve overall supply chain efficiency. This part is expected to gain momentum as organizations recognize the importance of efficient inventory management for cost-saving and customer satisfaction.
Other Applications
Apart from the dominant applications mentioned above, indoor location technologies have potential applications in other areas as well. These may include workplace optimization, facility management, navigation, and tracking in large venues such as airports or shopping malls, and asset tracking in museums or exhibitions. While these parts may not dominate the market individually, they contribute to the overall growth and diversification of the Global Indoor Location Market.
Insights On Key End-User
Retail
The Retail is expected to dominate the Global Indoor Location Market. With the rapid rise of e-commerce and the increasing demand for personalized shopping experiences, the retail industry has been quick to adopt indoor location technologies. Retailers are leveraging these solutions to enhance customer engagement, optimize store layout, and deliver tailored marketing campaigns. Indoor location technologies enable retailers to track shopper behavior, analyze foot traffic patterns, and provide real-time notifications and recommendations to shoppers. With its ability to drive customer satisfaction, improve operational efficiency, and boost sales, the Retail part is poised to dominate the Global Indoor Location Market.
Travel and Hospitality
The Travel and Hospitality end-user of the Global Indoor Location Market is expected to experience significant growth. Within the travel and hospitality industry, indoor location technologies offer various opportunities for enhancing guest experiences and improving operational efficiency. Hotels, airports, and other hospitality venues can leverage indoor location technologies to provide personalized services, enable efficient wayfinding, and optimize resource allocation. Additionally, these technologies can help businesses track and analyze guest movements, enabling them to better understand guest behavior and preferences. With the growing emphasis on enhancing customer experiences in the travel and hospitality sector, the adoption of indoor location technologies is expected to increase.
Media & Entertainment
The Media & Entertainment end-user of the Global Indoor Location Market is also expected to witness considerable growth. Indoor location technologies offer new avenues for enhancing visitor experiences in museums, amusement parks, and other entertainment venues. By providing interactive and personalized experiences, these technologies can drive customer engagement and satisfaction. Furthermore, indoor location technologies can enable venue operators to track visitor movements, generate insights on visitor preferences, and deliver targeted advertising and promotions. As the media and entertainment industry continues to evolve and embrace innovative technologies, indoor location solutions will play a crucial role in revolutionizing the visitor experience.
Transportation & Logistics
The Transportation & Logistics end-user of the Global Indoor Location Market is projected to experience significant growth. Indoor location technologies can be leveraged to improve operations within transportation hubs, such as airports, train stations, and logistics warehouses. These solutions enable efficient asset tracking, optimize workflow management, and enhance passenger and cargo movement. By providing real-time location information, indoor location technologies in the transportation and logistics industry can enhance safety, reduce delays, and improve overall operational efficiency.
Government and Public Sector
The Government and Public Sector end-user of the Global Indoor Location Market is also expected to witness growth. Indoor location technologies offer various applications within government and public facilities, such as smart buildings, public transportation, and emergency response systems. These solutions can enhance public safety, improve resource allocation, and optimize service delivery. By leveraging indoor location technologies, government and public sector entities can enhance their ability to respond to emergencies, streamline operations, and improve overall efficiency.
Manufacturing
The Manufacturing end-user of the Global Indoor Location Market is expected to experience growth. Indoor location solutions offer various benefits for manufacturing facilities, including asset tracking, inventory management, and workflow optimization. These technologies enable manufacturers to track the location of equipment, tools, and materials, streamlining production processes and reducing inefficiencies. By providing real-time location information, indoor location technologies in the manufacturing industry can improve operational visibility, optimize resource allocation, and enhance overall productivity.
Healthcare & Pharmaceuticals
The Healthcare & Pharmaceuticals end-user of the Global Indoor Location Market is projected to witness growth. Indoor location technologies offer several applications within healthcare facilities, such as patient tracking, asset management, and workflow optimization. These solutions enable healthcare providers to enhance patient care, improve staff efficiency, and ensure the timely availability of critical resources. Indoor location technologies can also help in reducing patient wait times, preventing unauthorized access to sensitive areas, and optimizing the distribution of medication and medical supplies.
Others
The Other category of the Global Indoor Location Market represents a diverse range of industries and applications that are expected to adopt indoor location technologies. This part includes sectors such as education, banking, sports, and many more. While the specific applications may vary, indoor location technologies offer opportunities for enhancing customer experiences, improving operational efficiency, and driving business growth across various sectors. As the adoption of indoor location technologies continues to expand, the Other part is expected to witness growth in the Global Indoor Location Market.
Insights On Key Tools Type
Software Tools
Software tools are expected to dominate the global indoor location market. With the increasing demand for indoor mapping, navigation, and positioning solutions, the need for software tools to enable these functionalities is growing rapidly. These tools provide efficient location-based services, real-time tracking, and accurate positioning data, making them crucial in various industries like retail, healthcare, and transportation. Additionally, advancements in technology such as cloud-based software tools have further enhanced their capabilities, leading to widespread adoption. The dominance of software tools in the global indoor location market is expected to continue due to their crucial role in enabling seamless indoor navigation and optimizing business operations.
Visualization Tools
Although visualization tools play an important role in helping users understand spatial data and interpret indoor location information, they are not expected to dominate the global indoor location market. Visualization tools primarily focus on presenting the data in a visual manner through maps, floor plans, or other graphical representations. While they enhance the user experience and aid in decision-making, their usage is often dependent on software tools that provide the underlying data and analytics. Therefore, while visualization tools are significant in the indoor location ecosystem, their dominance is overshadowed by the more essential software tools.
Analytics Tools
Analytics tools are crucial for extracting meaningful insights and patterns from the vast amount of indoor location data generated. They enable businesses to analyze customer behavior, optimize resource allocation, and improve operational efficiency. While analytics tools provide valuable information for decision-making, they are not expected to dominate the global indoor location market on their own. Their effectiveness is greatly enhanced when integrated with software tools that facilitate data collection and visualization. Therefore, while analytics tools are an integral part of the indoor location ecosystem, their importance lies in complementing the dominance of software tools rather than dominating the market themselves.
Context Accelerator Tools
Context accelerator tools, which typically utilize sensor data and machine learning algorithms to provide real-time context-awareness, offer immense potential in the indoor location market. These tools can enhance location accuracy, deliver personalized services, and enable seamless interactions between users and their surroundings. However, their dominance in the global indoor location market is currently limited. This is mainly attributed to the dependency on software tools and the need for integration with existing infrastructure and systems. As the market evolves and organizations increasingly prioritize context-aware solutions, the dominance of context accelerator tools may increase in the future.
Others
The Others category in the global indoor location market comprises various miscellaneous tools and technologies that have niche but limited applications. These may include specialized sensors, positioning systems, or unique data processing methods. Although these tools contribute to the overall indoor location ecosystem, they are not expected to dominate the market individually. Their usage is often specific to certain industry verticals or use cases, limiting their widespread adoption compared to the more comprehensive software, visualization, and analytics tools. While these other tools may have their value, the dominating part of software tools remains the driving force behind the global indoor location market.
Insights on Regional Analysis:
Europe
Europe is expected to dominate the Global Indoor Location Market. This is primarily due to the significant advancements in technology and widespread adoption of indoor location-based services across various applications in the region. The presence of major market players, such as Cisco Systems, Ericsson, and Nokia, further strengthens Europe's position in this market. Moreover, the growing focus on enhancing customer experience, increasing efficiency in operations, and the rising demand for indoor navigation solutions in industries such as retail, hospitality, and transportation, are driving the growth of the indoor location market in Europe. Additionally, the strong infrastructure development and government initiatives to encourage the adoption of innovative technologies also contribute to Europe's dominance in this market.
North America
In North America, the indoor location market is also set to witness significant growth. The region has a highly developed IT infrastructure and a robust presence of major tech companies like Google, Apple, and Microsoft, which are continuously investing in indoor location technologies. Moreover, the increasing demand for indoor location services in sectors such as healthcare, retail, and entertainment is driving the growth in this market. With the rising adoption of smartphones and the growing trend of location-based mobile apps, North America is becoming a prominent market for indoor location solutions.
Asia Pacific
Asia Pacific is projected to be a lucrative market for indoor location solutions. The region is witnessing rapid urbanization, infrastructure development, and the growth of the retail and hospitality sectors. Additionally, the rising smartphone penetration and increasing internet accessibility are driving the demand for indoor location technologies in Asia Pacific. Factors like the expanding e-commerce industry, the growing demand for personalized advertising, and the need for improved operational efficiency further contribute to the market growth in this region.
Latin America
Latin America is also emerging as a potential market for indoor location solutions. The region is experiencing a steady increase in the adoption of smartphones and internet usage, providing a favorable environment for the growth of indoor location technologies. Retail and hospitality sectors in Latin America are increasingly adopting indoor location-based services to enhance customer experiences and improve efficiency. With the continuous efforts to improve infrastructure and the rising demand for location-based marketing, Latin America is expected to witness significant growth in the indoor location market.
Middle East & Africa
The Middle East & Africa region is gradually embracing indoor location solutions. The growth is driven by the rapid development of shopping malls, airports, and commercial spaces in countries like the United Arab Emirates, Saudi Arabia, and South Africa. The region is also witnessing an increasing adoption of smartphones and rising internet penetration, which creates opportunities for indoor location-based services. Moreover, the tourism sector in the Middle East & Africa plays a significant role in driving the demand for indoor location technologies to enhance visitor experiences. While the market is still in its nascent stage in this region, it holds vast potential for growth in the indoor location market.
Company Profiles:
Prominent individuals within the Global Indoor Location industry significantly contribute to fostering innovation and technological progress by offering precise indoor positioning and navigation solutions. Their primary focus is on improving user satisfaction and facilitating businesses in enhancing operational efficiency through the utilization of real-time location information.
Leading companies in the indoor positioning sector comprise Cisco Systems Inc., Google LLC, Apple Inc., Microsoft Corporation, Broadcom Inc., Ericsson AB, Qualcomm Technologies Inc., Zebra Technologies Corporation, STMicroelectronics N.V., and Siemens AG.
COVID-19 Impact and Market Status:
The world market for indoor location services has encountered notable disruption and contraction as a result of the COVID-19 pandemic, leading to reduced uptake and funding in indoor positioning technologies.
The indoor location market has been significantly impacted by the COVID-19 pandemic. Movement restrictions and social distancing measures have led to a decrease in the need for indoor location-based services. The closures of retail stores, shopping centers, and entertainment venues have affected the adoption of indoor location technologies. Businesses are encountering challenges in deploying indoor navigation, asset tracking, and proximity marketing solutions due to reduced foot traffic and limited customer interactions. The travel and hospitality sector, which heavily relied on indoor location services, has suffered greatly, facing travel bans and a decline in tourism. However, amid these difficulties, there are positive trends emerging in the market. Organizations are increasingly focusing on ensuring employee safety and adhering to social distancing regulations, leading to a rise in interest in contact tracing and occupancy management solutions. This shift has created opportunities for companies in the indoor location market to modify their technologies and offer innovative solutions to support public health initiatives. In essence, while the indoor location market has experienced a downturn due to COVID-19 restrictions, there are potential growth areas such as contact tracing that could drive its recovery in the coming times.
Latest Trends and Innovation:
- In January 2021, Apple acquired Placenote, a spatial mapping platform, to enhance its indoor mapping technology in its products.
- In March 2020, Google launched the Live View feature on Google Maps, allowing users to navigate indoors using augmented reality.
- In June 2021, Microsoft announced the acquisition of Asobo Studio, a French video game development company, to bolster their indoor mapping capabilities for Microsoft Flight Simulator.
- In September 2022, Philips Lighting, now known as Signify, introduced the InterAct Office solution, utilizing connected LED lighting systems to provide indoor positioning and data analytics.
- In July 2020, HERE Technologies partnered with Estimote, a company specializing in proximity and indoor location technologies, to offer precise indoor location services to their customers.
- In November 2021, Samsung announced the launch of its SmartThings Find service, incorporating augmented reality and Bluetooth Low Energy (BLE) technology to locate indoor devices.
- In April 2022, Cisco Systems acquired Inpixon, a leading indoor mapping and location-based analytics company, to enhance their IoT solutions.
- In October 2020, Siemens acquired Nexmoor Software, a company specializing in real estate digitalization, as part of their broader strategy to improve indoor location solutions within smart buildings.
- In February 2021, Zebra Technologies introduced its MotionWorks Proximity solution, utilizing Bluetooth Low Energy (BLE) technology to enable social distancing and contact tracing within indoor environments.
- In August 2022, Amazon acquired SafeGraph, a geospatial data platform, to strengthen their indoor location capabilities for their Amazon Go stores and other facilities.
Significant Growth Factors:
Factors driving the growth of the Indoor Location Market comprise the expanding use of IoT devices, ened need for smooth navigation and customized experiences, and the rising favor for location-oriented advertising.
The market for indoor location services has undergone substantial growth in recent times due to several influential factors. The widespread use of smartphones and easy access to internet connectivity have facilitated the development and implementation of indoor positioning systems (IPS). These systems make use of technologies such as Wi-Fi, Bluetooth, and beacons to offer precise indoor location details, thereby enhancing navigation and wayfinding capabilities. Moreover, the surge in Internet of Things (IoT) applications has created a ened need for indoor positioning services across various sectors like retail, healthcare, logistics, and hospitality. IoT-connected devices, such as intelligent shelving units and asset tracking sensors, rely on indoor location technology to streamline operations, enhance efficiency, and elevate customer experiences. Additionally, there is a growing focus on data-centric decision-making, leading to the increased adoption of indoor location analytics. Companies are utilizing location data to glean insights into consumer behavior, monitor foot traffic patterns, and optimize store layouts and space utilization. Furthermore, the fusion of indoor location technology with emerging technologies like augmented reality (AR) and virtual reality (VR) has unveiled new opportunities in indoor navigation, interactive shopping experiences, and personalized location-based marketing endeavors.
Lastly, the impact of the COVID-19 pandemic has also contributed to the expansion of the indoor location market, with businesses seeking solutions for maintaining social distancing, contact tracing, and efficient crowd management in indoor environments.
Restraining Factors:
A key constraint facing the Indoor Location Market pertains to the restricted precision and dependability of indoor positioning technologies.
The indoor positioning market has shown remarkable growth in rec
Key Segments of the Indoor Location Market
Component Overview
• Hardware
• Solutions
• Services
Technology Overview
• BLE (Bluetooth Low Energy)
• UWB (Ultra-wideband)
• Wi-Fi
• RFID (Radio-frequency Identification)
Application Overview
• Risk Management
• Predictive Asset Analytics
• Emergency Response Management
• Remote Monitoring
• Marketing and Customer Experience Management
• Inventory Management
• Other Applications
End-User Overview
• Retail
• Travel and Hospitality
• Media & Entertainment
• Transportation & Logistics
• Government and Public Sector
• Manufacturing
• Healthcare & Pharmaceuticals
• Others
Tools Type Overview
• Software Tools
• Visualization Tools
• Analytics Tools
• Context Accelerator Tools
• Others
Regional Overview
North America
• US
• Canada
• Mexico
Europe
• Germany
• France
• U.K
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Middle East and Africa
• Saudi Arabia
• UAE
• Rest of Middle East and Africa
Latin America
• Brazil
• Argentina
• Rest of Latin America