Market Analysis and Insights:
The market for Matcha Tea was estimated to be worth USD 2.34 billion in 2021, and from 2022 to 2030, it is anticipated to grow at a CAGR of 10.22%, with an expected value of USD 5.34 billion in 2030.
The expansion of the Matcha Tea Market can be attributed to various factors. Firstly, the ened focus on health and wellness among individuals has spurred an uptick in the demand for natural and organic goods, including matcha tea. Recognized for its abundant antioxidants, matcha tea is widely believed to confer a range of health advantages, such as metabolism enhancement, improved focus, and support for detoxification processes.
Furthermore, the global surge in popularity of green tea-infused beverages has propelled the growth of the matcha tea sector. Crafted from finely ground powder extracted from specifically nurtured green tea leaves, matcha tea boasts a distinct flavor profile and an appealing vibrant green hue that resonates with consumers in search of a luxurious and invigorating beverage option. Additionally, the escalating desire for specialty drinks and the burgeoning trend of cafes and tea parlors have provided an additional impetus to market expansion. The pervasive influence of social media and digital platforms has also been instrumental in ening awareness around the benefits of matcha tea, thereby stimulating consumer curiosity and adoption. Summarily, these catalyzing factors have precipitated a marked upswing in the matcha tea market, fueled by a consumer base that seeks healthier alternatives and novel gustatory experiences.
Matcha Tea Market Scope:
Details | |
Base Year | 2023 |
Historic Data | 2018-2022 |
Forecast Period | 2024-2030 |
Study Period | 2018-2030 |
Forecast Unit | Value (USD) |
Revenue forecast in 2030 | USD 5.34 billion |
Growth Rate | CAGR of 10.22% during 2022-2030 |
Segment Covered | By Production Technology, By Application, By Form, By Product Type, By Distribution Channel , By Region. |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Aiya America, ITO EN, Marushichi Seicha, ShaoXing Royal Tea, Encha, Mizuba Tea Co., Grace Matcha, Midori Spring, Zen Spirit, DoMatcha, D?ken, Jade Monk, Moon Matcha, Pure Matcha, and Republic of Tea. |
Market Definition
The market for matcha tea pertains to the worldwide sector encompassing the manufacturing, dissemination, and utilization of powdered green tea called matcha. This form of tea, originating from ground tea leaves, has garnered significant attention in recent times owing to its health advantages and adaptable use in a multitude of culinary practices. This market is on a growth trajectory, reflecting a blend of conventional and contemporary consumption trends, with a rising interest in matcha items observed across diverse demographic s and geographic areas.
The significance of the Matcha Tea market stems from various key factors. Primarily, Matcha Tea is highly esteemed for its health-promoting properties, notably its abundant antioxidants and potential to enhance metabolism.
Consequently, there is a rising demand for natural and healthful alternatives to conventional caffeinated drinks, positioning Matcha Tea as a favored option among health-conscious individuals. Furthermore, the market is propelled by increasing consumer fascination with Asian traditions and customs, given that Matcha Tea originates from Japan and is linked to traditional Japanese tea ceremonies. Moreover, the escalating popularity of functional foods and beverages bolsters the market, with consumers actively seeking products that offer both flavorful experiences and health benefits. Collectively, these elements underscore the significance of the Matcha Tea market within the realm of food and beverage.
Key Market Segmentation:
Insights On Key Production Technology
Steamed:
Steamed is expected to dominate the Global Matcha Tea Market. Steaming is considered the traditional and authentic method of processing matcha tea, which involves the steaming of tea leaves to prevent oxidation and retain their natural color, flavor, and nutrients. This production technology is highly regarded for its ability to create a vibrant green color and a rich umami taste in matcha tea, which is favored by tea enthusiasts worldwide. The popularity of steamed matcha tea is driven by its perceived superior quality and traditional craftsmanship, making it a preferred choice for tea connoisseurs. With rising demand for authentic and premium matcha tea, the Steamed is poised to dominate the global market.
Pan Fried:
While the Steamed is expected to dominate the Global Matcha Tea Market, the Pan Fried also holds a significant market share. Pan frying is an alternative production technology for matcha tea, where the tea leaves are gently roasted to halt oxidation and bring out a unique flavor profile. Pan fried matcha tea offers a slightly different taste profile compared to steamed matcha, with a nuttier and toastier flavor. This distinct flavor appeals to a specific of consumers who prefer a more roasted and robust taste in their matcha tea. Although the Pan Fried may not have the same widespread popularity as Steamed, it still caters to a niche market and plays a noteworthy role in the Global Matcha Tea Market.
In conclusion, the Steamed is expected to dominate the Global Matcha Tea Market due to its traditional appeal, superior quality, and widespread consumer preference. However, the Pan Fried also holds a significant market share and caters to a niche of consumers who prefer a more roasted flavor in their matcha tea.
Insights On Key Grade
Ceremonial
The Ceremonial grade is expected to dominate the Global Matcha Tea Market. Ceremonial grade matcha is the highest quality grade of matcha tea and is traditionally used in Japanese tea ceremonies. It is made from the youngest tea leaves which are carefully hand-picked and stone-ground to produce a vibrant green color and smooth, delicate flavor. The Ceremonial grade is often preferred for its premium quality and superior taste, making it highly sought after by tea enthusiasts and connoisseurs. With its rich cultural significance and unique production process, it is expected to have the highest demand and dominate the Global Matcha Tea Market.
Classic
The Classic grade is another of the By Grade category in the Global Matcha Tea Market. Classic grade matcha is generally considered as a middle-tier option compared to the Ceremonial grade. It offers a balance between quality and affordability, making it more accessible to a wider range of consumers. While it may not possess the same level of refinement and distinct flavor as the Ceremonial grade, the Classic grade still holds its own appeal with decent taste and a more affordable price point. Although it may not dominate the market like the Ceremonial grade, the Classic grade is expected to have a significant share due to its popularity among tea enthusiasts seeking a balance between quality and price.
Culinary
The Culinary grade is the third of the By Grade category in the Global Matcha Tea Market. Culinary grade matcha is primarily used for cooking, baking, and blending into beverages such as smoothies. It is characterized by a slightly more bitter taste and a less vibrant green color compared to Ceremonial and Classic grades. Culinary grade matcha is often chosen for its versatility and affordability. It is less expensive compared to the higher grades, making it a popular choice for commercial food and beverage establishments where matcha is used as an ingredient. While it may not dominate the market like the Ceremonial grade, the Culinary grade is expected to have a strong presence due to its widespread usage in culinary applications.
Insights On Key Application
Regular Tea:
Based on our research, the Regular Tea is expected to dominate the Global Matcha Tea Market. Regular tea has been a traditional and popular beverage for centuries and is consumed by a wide range of consumers globally. With the growing interest in matcha tea and its health benefits, regular tea blended with matcha is gaining popularity among tea enthusiasts. The Regular Tea is expected to continue to dominate the market due to its strong consumer base and familiarity among tea drinkers.
Matcha Beverages:
Although the Regular Tea is projected to dominate the Global Matcha Tea Market, the Matcha Beverages shows significant potential for growth and popularity. Matcha-based beverages are becoming increasingly popular due to their unique taste and health benefits. Matcha lattes, smoothies, and energy drinks are gaining traction among health-conscious consumers, icularly millennials and Gen Z. With innovative product offerings from various beverage brands and increasing consumer demand for functional and natural ingredients, the Matcha Beverages is anticipated to experience substantial growth in the coming years.
Food:
The Food of the Global Matcha Tea Market holds promising prospects but is not expected to dominate the market. Matcha is being widely incorporated into food products such as ice creams, cakes, chocolates, and pastries due to its vibrant green color and distinct flavor. However, the adoption of matcha in food is relatively lower compared to its consumption as a beverage. While the Food presents opportunities for culinary innovation and product diversification, it is unlikely to surpass the dominance of Regular Tea in the overall market.
Personal Care:
The Personal Care of the Global Matcha Tea Market caters to the integration of matcha in skincare, haircare, and beauty products. Matcha's antioxidant and anti-inflammatory properties make it an appealing ingredient in the personal care industry. However, its market share is expected to be limited compared to other s. The use of matcha in personal care products is more niche and primarily appeals to a specific target audience interested in natural and organic skincare. Although the Personal Care shows potential for growth, it is unlikely to dominate the overall market.
Cosmetics:
Matcha's presence in the Cosmetics offers opportunities for creative and eco-friendly beauty products. Matcha is known for its detoxifying and anti-aging properties, making it a sought-after ingredient in facial masks, serums, and other cosmetic formulations. However, its market share is expected to be relatively smaller compared to the dominant Regular Tea . The Cosmetics appeals to consumers who prioritize natural and sustainable beauty products, but its market potential is limited compared to the other s of the Global Matcha Tea Market.
Insights On Key Form
Powder
Powder is expected to dominate the Global Matcha Tea Market market. The dominance of the powder can be attributed to its versatility and convenience. Matcha tea powder provides consumers with the option to prepare their beverages according to their preferred strength and flavor. Additionally, matcha powder can be used in various culinary applications, such as baking and cooking, making it a popular choice among individuals looking to incorporate matcha into their daily routine. The demand for matcha powder is also driven by the growing awareness of its health benefits, including its high antioxidant content and potential for weight management.
Ready to Drink
The ready to drink is expected to capture a significant market share in the Global Matcha Tea Market market. This caters to consumers who value convenience and are looking for on-the-go options. Ready to drink matcha teas provide the convenience of a quick and hassle-free beverage, making them popular in busy lifestyles. Moreover, with the proliferation of health-conscious consumers, ready to drink matcha teas are often marketed as a healthier alternative to sugar-laden beverages. The growing availability of ready to drink matcha teas in various flavors and packaging sizes further fuels the demand for this .
Instant Premixes
While powder and ready to drink matcha teas are expected to dominate the market, the instant premixes is likely to have a smaller share. Instant premixes are a convenient option for individuals who want to enjoy matcha tea without the need for any additional ingredients or preparation. However, the dominance of the powder and ready to drink s can be attributed to their wider availability, versatility, and perceived higher quality. Nevertheless, instant premixes still cater to a niche market and provide a convenient solution for those seeking a quick and easy matcha tea experience.
Insights On Key Product Type
Traditional
Among the different s of By Product Type, the Traditional Matcha Tea is expected to dominate the Global Matcha Tea Market. Traditional Matcha Tea holds a significant share in the market due to its authentic and original form, which has been consumed in Japan for centuries. It is produced by grinding shade-grown green tea leaves into a fine powder and has a strong, earthy flavor. The traditional method of preparing matcha tea, which involves whisking the powder into hot water, is widely recognized and preferred by purists. The demand for traditional matcha tea is driven by consumers seeking a genuine experience and the health benefits associated with this form of tea.
Unsweetened
While Traditional Matcha Tea dominates the market, the Unsweetened holds its own significance. Unsweetened Matcha Tea appeals to health-conscious consumers who prioritize natural flavors and appreciate the vegetal taste profile without any added sweeteners. This caters to those who prefer the intrinsic flavors of matcha and aim to control their sugar intake. With a rising emphasis on clean and functional ingredients, the Unsweetened Matcha Tea is expected to gain traction in the global market as it offers a pure, unadulterated matcha experience.
Sweetened
The Sweetened of Matcha Tea targets consumers who enjoy a touch of sweetness in their beverages. It is icularly appealing to those who are new to matcha or prefer a more accessible flavor profile. Sweetened Matcha Tea is often blended with sugar or other sweeteners to balance out the natural bitterness of the tea powder. This caters to a broader consumer base, including those who may not have acquired a taste for the characteristic flavor of traditional matcha. While not expected to dominate the market, Sweetened Matcha Tea provides an entry point for consumers who want to explore matcha's health benefits while enjoying a subtly sweet taste.
Flavoured
The Flavoured offers a diverse range of taste experiences beyond the traditional matcha flavor. This includes matcha infused with various flavors such as fruit, spices, or herbs, to create unique and enticing combinations. Flavoured Matcha Tea appeals to consumers seeking novelty and variety in their beverage choices. It is an innovative approach to attract new consumers and expand the overall market. While it may not dominate the global market like the Traditional or Unsweetened s, the Flavoured Matcha Tea plays a significant role in meeting the evolving tastes and preferences of a diverse customer base. With its wide range of options, Flavoured Matcha Tea continues to gain popularity and contribute to the overall growth of the market.
Insights On Key Nature
Organic
According to the data and research, the Organic is expected to dominate the Global Matcha Tea Market. The growing trend of health-conscious consumers seeking organic and natural products is a significant factor driving the demand for organic matcha tea. Consumers are increasingly concerned about chemicals and additives used in conventional products, leading them to opt for organic alternatives. Additionally, organic matcha tea is perceived to have higher nutritional value and superior taste, further boosting its popularity. The rising preference for sustainable and eco-friendly practices in agriculture also contributes to the dominance of the organic in the global market. Overall, the organic is anticipated to experience significant growth and maintain its dominance in the Global Matcha Tea Market.
Conventional
While the organic is expected to dominate the Global Matcha Tea Market, the conventional still holds a significant share in the market. Conventional matcha tea appeals to a wider consumer base due to its lower cost compared to organic options. Some consumers might prioritize affordability over organic certification, especially in price-sensitive markets. Additionally, conventional matcha tea might be preferred for certain culinary applications where the taste profile is less critical, such as in baking or blending with other ingredients. Although the market share of conventional matcha tea is projected to be lower compared to the organic , it continues to play a vital role in catering to consumer preferences and demands.
Insights On Key Distribution Channel
Specialty Stores
Specialty stores are expected to dominate the global matcha tea market. These stores are dedicated to selling a specific range of products, including specialty and gourmet food items. Matcha tea is considered a premium and niche product, and specialty stores cater to a more discerning customer base looking for high-quality and unique products. Specialty stores often offer a wide selection of matcha tea varieties and related products, providing a comprehensive shopping experience for tea enthusiasts. With their focus on delivering exceptional products and knowledge to their customers, specialty stores are well-positioned to dominate the global matcha tea market.
Supermarkets
Supermarkets play a significant role in the distribution of matcha tea but are not expected to dominate the market. These large-scale retail stores provide a wide range of products, including matcha tea, to a diverse customer base. However, supermarkets generally offer a limited selection of matcha tea compared to specialty stores. They may stock popular brands and a few variations of matcha tea, but their focus is on catering to the mass market rather than serving niche consumer preferences. Supermarkets can still capture a significant portion of matcha tea sales due to their convenience and accessibility, but they are unlikely to dominate the market compared to specialty stores.
Hypermarkets
Similar to supermarkets, hypermarkets are not likely to dominate the global matcha tea market. Hypermarkets are larger versions of supermarkets, offering a wide range of products under one roof. While they provide convenience and a vast selection of goods, including matcha tea, their focus is also on appealing to the mass market. Hypermarkets generally prioritize offering mainstream brands and products rather than niche or specialty items like matcha tea. As such, while hypermarkets may contribute to matcha tea sales, they are not expected to dominate the market against specialty stores.
Online Stores
Online stores have the potential to become dominant players in the global matcha tea market. These digital platforms provide convenience, a wide selection, and the ability to reach a global customer base. Online stores specializing in tea products can curate a comprehensive collection of matcha tea varieties, catering to various consumer preferences. With the rising popularity of e-commerce and the ease of ordering products online, online stores have the advantage of accessibility and convenience, making them a strong competitor in the matcha tea market.
Retail Stores
Retail stores, which encompass various brick-and-mortar establishments, are not expected to dominate the global matcha tea market. While they may carry matcha tea among their product offerings, retail stores typically offer a more generalized selection and cater to a broader customer base. These stores often prioritize convenience and may focus on fast-moving consumer goods rather than niche products like matcha tea. While retail stores can contribute to matcha tea sales, they are unlikely to dominate the market compared to specialty stores and online platforms.
De mental Stores
De mental stores are also not expected to dominate the global matcha tea market. These larger retail establishments offer a variety of products across different de ments, including food and beverages. However, similar to retail stores, de mental stores tend to have a more generalized selection of products and cater to a broader customer base. While they may stock matcha tea as of their beverage offerings, de mental stores are unlikely to prioritize the promotion and specialization of niche products like matcha tea. As a result, they are not expected to dominate the market compared to specialty stores and online platforms.
Insights on Regional Analysis:
Asia Pacific
Asia Pacific is expected to dominate the Global Matcha Tea Market. This can be attributed to the long-standing cultural tradition of consuming tea, icularly in countries like Japan and China. Matcha tea, a type of powdered green tea, has its roots in Japanese tea ceremonies and has gained significant popularity worldwide in recent years. The region's strong tea-drinking culture, coupled with the growing awareness of the health benefits associated with matcha tea, is driving the market's growth in Asia Pacific. Additionally, countries like South Korea, India, and Australia are also witnessing an increased demand for matcha tea, further propelling the market in the region.
North America
In North America, the market for matcha tea is growing steadily, albeit at a slower pace compared to Asia Pacific. The region is witnessing an increasing preference for healthier beverages, and matcha tea aligns well with this trend due to its numerous health benefits. Moreover, the presence of the health-conscious population and a growing trend towards natural and organic products support the market growth in North America. However, the market in this region is relatively smaller compared to Asia Pacific, primarily due to the limited cultural history and tradition of tea consumption.
Europe
Europe, although experiencing a considerable rise in the demand for matcha tea, lags behind Asia Pacific. The market in Europe is driven by the increasing trend of health and wellness, along with the rising popularity of herbal and natural beverages. Countries like the United Kingdom, Germany, and France are witnessing a surge in the consumption of matcha tea due to its antioxidant properties and associated health benefits. However, the market penetration is still limited compared to Asia Pacific due to the dominance of other traditional tea variants and coffee in the European beverage market.
Latin America
Latin America is slowly embracing the trend of matcha tea consumption, but it is yet to achieve dominance in the global market. The region's market growth is supported by a budding health and wellness culture, icularly in countries like Brazil and Argentina. The rising disposable incomes and changing consumer preferences towards healthier alternatives are driving the market's expansion. However, the market is relatively smaller in Latin America due to the traditional dominance of coffee and other herbal tea variants.
Middle East & Africa
The Middle East & Africa region has a relatively smaller market for matcha tea compared to other regions like Asia Pacific and North America. The region's cultural preference for hot beverages like tea and coffee is primarily dominated by traditional variants, such as black tea and Arabic coffee. Although there is a growing awareness about matcha tea and its health benefits, the market is still at an emerging stage in this region. Factors like increasing disposable incomes, changing consumer preferences, and the influence of western trends on the beverage industry may contribute to the future growth of matcha tea in the Middle East & Africa.
Company Profiles:
The leading participants in the worldwide Matcha Tea Industry play a crucial role in the production and promotion of premium matcha tea items. They focus on fostering innovation, enhancing market reach through strategic collaborations, and diversifying their product range.
Prominent contributors in the Matcha Tea industry encompass Aiya America, ITO EN, Marushichi Seicha, ShaoXing Royal Tea, Encha, Mizuba Tea Co., Grace Matcha, Midori Spring, Zen Spirit, DoMatcha, D?ken, Jade Monk, Moon Matcha, Pure Matcha, and Republic of Tea. These entities hold pivotal roles in the market, presenting a diverse array of offerings to meet the escalating interest in this nourishing and adaptable beverage. Their strategies revolve around product excellence, accessibility, and brand recognition, as they continually adapt to evolving consumer preferences to secure a distinguished position in the sector.
COVID-19 Impact and Market Status:
The worldwide matcha tea industry has faced notable challenges as a result of the Covid-19 pandemic, resulting in supply chain disruptions and decreased demand from the HoReCa sector.
The global outbreak of COVID-19 has brought about significant disruptions in the matcha tea sector. The imposition of lockdowns and social distancing protocols in numerous countries has severely impacted the food and beverage industry on a broad scale. The market for matcha tea, which heavily relies on traditional brick-and-mortar stores and cafes for distribution, has witnessed a downturn in demand due to the closure or limited operation of these establishments. Furthermore, consumer priorities have shifted towards essential goods, leading to a decrease in the consumption of specialty beverages like matcha tea.
Nevertheless, amidst these challenges, there have been opportune occurrences. With individuals spending more time indoors, there has been a surge in the consumption of homemade food and beverages. This shift has translated into an uptick in retail and online sales of matcha tea. Some businesses have innovated by introducing DIY matcha tea kits or providing convenient ready-to-drink options for home delivery. Despite the hurdles faced by the market, the implementation of such strategies, coupled with the gradual relaxation of restrictions, lays the groundwork for potential recovery and advancement within the matcha tea industry.
The overall impact of the COVID-19 pandemic on the matcha tea market is a complex one, encompassing both adverse and advantageous developments.
Latest Trends and Innovation:
- In June 2020, Unilever announced the acquisition of Pukka Herbs Ltd., a UK-based organic herbal tea company.
- In October 2019, Nestle acquired Blue Bottle Coffee, a specialty coffee and tea company, to expand its presence in the premium of the market.
- In September 2019, The Coca-Cola Company announced the launch of their ready-to-drink new tea brand, Honest Tea, in Great Britain.
- In July 2019, Starbucks nered with Nestle to expand its packaged coffee and tea business globally.
- In March 2019, ITO EN, a Japanese tea company, introduced a new ready-to-drink matcha tea product in collaboration with Whole Foods Market.
- In February 2019, Celestial Seasonings, a brand owned by Hain Celestial Group, introduced a new line of matcha green teas.
- In January 2019, Argo Tea introduced a new line of matcha-based tea beverages in select markets.
- In November 2018, The Republic of Tea launched a new matcha tea blend, containing a combination of matcha green tea and turmeric.
- In September 2018, Tata Global Beverages launched their new product, Tetley Super Tea, in the UK market, which included matcha green tea as an ingredient.
- In May 2018, DAVIDsTEA launched a new line of matcha tea products, including matcha-infused chocolate bars and matcha-flavored lattes.
Significant Growth Factors:
Factors driving the expansion of the Matcha Tea Market comprise the surge in health awareness, escalating interest in natural and organic goods, and the increasing allure of customary tea rituals.
The market for Matcha Tea is witnessing notable expansion driven by various factors. One significant factor is the growing global inclination towards healthier beverage options, with Matcha Tea being viewed as a natural and nutritious choice. Its abundance in antioxidants, vitamins, and minerals makes it appealing to health-conscious consumers. Moreover, Matcha Tea is linked to a range of health benefits like enhanced mental clarity, metabolism boost, and increased energy levels, attracting fitness enthusiasts and those in search of natural remedies. Additionally, its increasing use as a crucial ingredient in an array of food and beverage items such as smoothies, baked goods, and ice cream has broadened its consumer base and boosted market growth. The proliferation of e-commerce platforms has also made Matcha Tea more accessible on a global scale, facilitating direct sales to consumers and widening market outreach. The upsurge in disposable incomes, evolving lifestyles, and urbanization in emerging markets further drive the demand for Matcha Tea. Nevertheless, challenges like high production costs, limited awareness in specific regions, and the presence of counterfeit products could potentially hinder market growth. In essence, the substantial growth of the Matcha Tea market can be ascribed to the escalating emphasis on health and well-being, the diversification of product applications, and the global accessibility enabled by e-commerce platforms.
Restraining Factors:
The scarcity of premium-grade matcha tea and its elevated cost in comparison to conventional tea are impediments in the matcha tea industry.
The Matcha Tea Market has seen rapid growth in recent years due to the surging global popularity of this traditional Japanese tea. However, there exist certain constraints that may hinder the market's expansion. Chief among these is the relatively high price of matcha tea in comparison to regular green tea, stemming from its labor-intensive production process. This elevated cost can make matcha less accessible to a broad consumer base. Moreover, the scarcity of quality matcha tea leaves, which are meticulously handpicked from shade-grown plants, poses another barrier to market growth. The restricted supply drives up prices and limits market availability. Furthermore, the intricate brewing and preparation techniques required for matcha tea might deter potential consumers due to the perceived complexity and time commitment involved. Notwithstanding these challenges, the future outlook for the Matcha Tea Market appears optimistic. Increasing awareness of matcha's health advantages, including its abundance of antioxidants and potential weight management benefits, could spur ened demand. Furthermore, advancements in production and supply chain practices as the market evolves may help mitigate cost pressures and enhance accessibility, thereby propelling market expansion.
Key Segments of the Matcha Tea Market
Production Technology Overview
• Pan Fried Matcha Tea
• Steamed Matcha Tea
Grade Overview
• Ceremonial Grade Matcha Tea
• Classic Grade Matcha Tea
• Culinary Grade Matcha Tea
Application Overview
• Regular Tea
• Matcha Beverages
• Food
• Personal Care
• Cosmetics
Form Overview
• Powder
• Ready to Drink
• Instant Premixes
Product Type Overview
• Traditional Matcha Tea
• Unsweetened Matcha Tea
• Sweetened Matcha Tea
• Flavoured Matcha Tea
Nature Overview
• Organic Matcha Tea
• Conventional Matcha Tea
Distribution Channel Overview
• Supermarkets
• Hypermarkets
• Specialty Stores
• Online Stores
• Retail Stores
• De mental Stores
Regional Overview
North America
• US
• Canada
• Mexico
Europe
• Germany
• France
• U.K
• Rest of Europe
Asia Pacific
• China
• Japan
• India
• Rest of Asia Pacific
Middle East and Africa
• Saudi Arabia
• UAE
• Rest of Middle East and Africa
Latin America
• Brazil
• Argentina
• Rest of Latin America