Market Analysis and Insights:
The market for Global Mens Grooming Products was estimated to be worth USD 54.39 billion in 2022, and from 2023 to 2030, it is anticipated to grow at a CAGR of 4.61%, with an expected value of USD 80.1 billion in 2030.
The market for men's grooming products is experiencing significant growth driven by various factors. Cultural shifts and a greater societal acceptance of male grooming are key drivers in this market expansion. Men today are more attentive to their appearance and are increasingly willing to invest in grooming products to elevate their personal care routines. Additionally, increasing disposable incomes and evolving lifestyles are fueling a ened demand for grooming products among men. The impact of social media and the fashion industry also profoundly influences consumer attitudes and behaviors toward grooming. The easy availability and accessibility of diverse grooming products for men are further propelling market growth. Moreover, growing awareness about personal hygiene and grooming best practices, in conjunction with the expanded range of specialized men's grooming products, is contributing to market expansion. The industry also benefits from robust promotional campaigns and endorsements by celebrities, athletes, and influencers, which cultivate a sense of aspiration and desire among consumers.
Mens Grooming Products Market Scope :
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2030 |
| Study Period | 2018-2030 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2030 | USD 80.1 billion |
| Growth Rate | CAGR of 4.61%, during 2023-2030 |
| Segment Covered | By Product Type,By Distribution Channel,By Region. |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Procter & Gamble, Unilever, L'Oréal, Johnson & Johnson, Estée Lauder Companies, Colgate-Palmolive, Beiersdorf AG, Shiseido Company, Philips N.V, and Coty Inc. |
Market Definition
Men's grooming products encompass a variety of personal care essentials tailored and promoted for men, such as items for shaving, skincare, hair care, and fragrance. The primary goal of these products is to address the distinctive requirements and tastes of men in upholding their personal cleanliness and aesthetics.
The significance of men's grooming products cannot be overlooked for a variety of reasons. In the first instance, these products are instrumental in elevating personal hygiene standards and encouraging a hygienic and well-presented look. Such products encompass essential items like shampoo, body wash, deodorant, and specialized skincare solutions tailored to suit the distinctive requirements of men. Moreover, grooming products serve to bolster self-assurance and refine one's overall image. Through the maintenance of a visually and fragrantly appealing presence, men are inclined to exude a ened self-assurance in their social and professional engagements. Furthermore, men's grooming products are meticulously crafted to target particular issues such as dry skin, acne, and signs of aging, thereby assisting men in preserving a healthy and youthful complexion. Significantly, the men's grooming product market is witnessing a surge in growth, propelled by evolving perceptions of masculinity that have prompted men to place increased emphasis on their grooming routines and opt for products tailored to their individual requirements. Ultimately, men's grooming products fulfill a pivotal role in personal grooming, self-assurance, and the cultivation of a well-maintained aesthetic.
Key Market Segmentation:
Insights On Key Product Type
Beard Care Products
The beard care products part is expected to dominate the global men's grooming products market. The growing trend of men sporting beards, coupled with the increasing awareness about grooming and maintenance, has led to a surge in the demand for beard care products. These products include beard oils, balms, waxes, shampoos, and conditioners, which help in nourishing and styling beards. The growing preference for bearded appearances among men across various age demographics, coupled with the abundance of beard care products available in the market, is propelling the growth of this sector.
Skincare Products
Skincare products for men are witnessing significant growth in the global men's grooming products market. Men are becoming more conscious of skincare and are adopting skincare routines to maintain healthy and youthful-looking skin. The use of face washes, moisturizers, creams, and serums designed specifically for men has gained traction. Increasing awareness about the harmful effects of pollution and sun exposure on the skin, along with the promotion of skincare by influencers and celebrities, are further fueling the demand for skincare products among men.
Haircare Products
Haircare products for men also hold a substantial share in the global men's grooming products market. Men are increasingly focusing on their hair, aiming for stylish and well-groomed looks. This has led to a surge in the demand for haircare products such as shampoos, conditioners, styling gels, waxes, and pomades. The availability of a diverse range of haircare products catering to specific hair concerns and the influence of celebrity hairstyles are driving the growth of this part.
Others
The others part includes various men's grooming products that do not fall under the categories of beard care, skincare, or haircare. This part comprises products such as deodorants, colognes, shaving products, and body washes. Although these products contribute to the overall men's grooming market, they are not expected to dominate the market as compared to the aforementioned parts. Factors such as changing grooming preferences, trends, and cultural shifts, along with the impact of advertising and marketing campaigns, influence the demand for products in this part.
Insights On Key Distribution Channel
Online Channels
The online channels part is anticipated to dominate the global men's grooming products market. The increasing prominence of e-commerce platforms reflects consumers' preference for the convenience and accessibility of online shopping. These channels attract a broad customer base with their extensive product selections, competitive pricing, and doorstep delivery. Moreover, the proliferation of social media and digital marketing has further amplified the success of online channels in promoting men's grooming products.
Hypermarkets & Supermarkets
Hypermarkets and supermarkets play a significant role in the distribution of men's grooming products. These traditional brick-and-mortar stores have a wide reach and customer base. They offer convenience, one-stop shopping, and the opportunity to physically inspect and compare products. Nevertheless, this segment is anticipated to encounter challenges due to the increasing popularity of online channels and specialty stores.
Specialty Stores
Specialty stores cater exclusively to men's grooming products, providing a focused shopping experience and a wide range of specialized brands and products. These establishments frequently provide expert advice and personalized recommendations, appealing to consumers seeking premium and customized grooming solutions. Although specialty stores provide unique offerings, they may face competition from online channels in terms of convenience and availability.
Others
The others part includes various distribution channels, such as independent retailers, department stores, and drugstores. While these channels still contribute to the distribution of men's grooming products, they may face challenges in competing with online channels and specialty stores. Factors like limited product range, lack of specialization, and changing consumer preferences towards convenience and personalized experiences could impact the growth of this part.
Insights on Regional Analysis:
Asia Pacific
Asia Pacific is projected to dominate the global men's grooming products market in the coming years. Several factors contribute to the region's dominance. Firstly, rapid urbanization and increasing disposable incomes in countries like China and India have been pivotal in driving market growth. Secondly, evolving consumer preferences for personal grooming, coupled with a ened emphasis on appearance, are fueling the demand for men's grooming products. Additionally, the presence of a sizable young population, a leaning towards Western grooming trends, and the abundance of products and brands available further bolster market expansion in the Asia Pacific region.
North America
In North America, the men's grooming products market has witnessed steady growth in recent years. Factors such as a high standard of living, increasing awareness about personal grooming, and a strong presence of key market players contribute to the market's growth. Furthermore, changing cultural norms and a growing acceptance of grooming products among men have fuelled the demand for products in this region. The North American men's grooming products market is projected to maintain its growth trajectory in the forecast period, fueled by the growing popularity of specialized products and ened consumer attention towards natural and organic offerings.
Europe
Europe is a significant market for men's grooming products, driven by various factors. Firstly, the region's fashion-conscious population and an increasing emphasis on personal appearances have led to a growing demand for grooming products among men. Secondly, the availability of a wide range of premium and luxury products, along with the presence of major global beauty brands, contributes to the market's growth. Moreover, the region's strong economy and high disposable incomes further fuel the demand for men's grooming products. These factors make Europe an important market for men's grooming products, with promising growth prospects.
Latin America
The market for men's grooming products in Latin America has experienced notable growth, driven by shifts in cultural norms, ened awareness of personal appearance, and the rise in disposable incomes across the region. Additionally, the impact of social media and celebrity culture on grooming trends has spurred greater adoption of grooming products among men. The growing demand for specialized products, such as beard care products and skincare products tailored for men, further drives the market. As the market undergoes continuous evolution and consumer preferences shift, Latin America presents substantial opportunities for manufacturers of men's grooming products.
Middle East & Africa
The market for men's grooming products in the Middle East and Africa is experiencing steady growth. Cultural factors, such as the regional emphasis on personal grooming, contribute to this market expansion. Additionally, factors like increasing urbanization, rising disposable incomes, and a growing young population are fueling the demand for grooming products among men.
Furthermore, the influence of Western grooming trends and the availability of a diverse range of products from international brands are driving market growth. With evolving consumer preferences and a growing focus on personal care, the men's grooming products market in the Middle East and Africa region presents significant potential.
Company Profiles:
Prominent participants within the worldwide market for men's grooming products, including entities like Procter & Gamble, Unilever, and L'Oréal, exert significant influence in molding the industry's dynamics. Through their inventive approaches, strategic marketing tactics, and continuous product enhancements, they consistently cater to the changing demands and tastes of male customers on a global scale.
Prominent companies in the Men's Grooming Products sector comprise Procter & Gamble, Unilever, L'Oréal, Johnson & Johnson, Estée Lauder Companies, Colgate-Palmolive, Beiersdorf AG, Shiseido Company, Philips N.V, and Coty Inc. These industry leaders offer a diverse selection of grooming essentials tailored for men, including shaving creams, aftershaves, deodorants, and skincare solutions. Renowned for their superior product quality, innovative marketing approaches, and expansive distribution channels, these key participants maintain a robust market presence. By incessantly introducing advanced grooming solutions in line with the ever-changing preferences of male consumers worldwide, they significantly influence the competitive dynamics of the Men's Grooming Products domain, propelling industry advancements and growth.
COVID-19 Impact and Market Status:
The global market for men's grooming products has been greatly affected by the Covid-19 pandemic, resulting in a decrease in sales as a result of reduced consumer expenditures and supply chain disruptions.
The global outbreak of COVID-19 has profoundly influenced the market for men's grooming products. lockdown protocols and social distancing mandates imposed in various nations have led to fluctuations in the demand for such products. At the onset of the pandemic, there was a significant decrease in sales as consumers directed their focus towards essential goods. However, as restrictions began to ease and individuals adapted to the altered circumstances, the market slowly began to recover. The ened emphasis on personal hygiene and self-care observed during the pandemic has played a role in the expansion of the men's grooming sector. With more men transitioning to remote work settings, there has been an increased awareness of personal appearance during virtual meetings, resulting in a surge in the demand for grooming products. Categories like facial hair grooming experienced a downturn due to the decrease in social events where grooming was typically prioritized. On the other hand, s such as skincare, haircare, and body care witnessed consistent growth as men paid closer attention to self-care regimens. Looking ahead, the men's grooming industry is anticipated to lean towards more natural and sustainable products as consumers show a preference for health-conscious and environmentally friendly options. Despite posing challenges, the pandemic has also brought about opportunities for creativity and advancement within the men's grooming products market.
Latest Trends and Innovation:
- In July 2021, Procter & Gamble announced the acquisition of Billie, a leading female-focused razor and body care brand, expanding its presence in the women's grooming products market.
- In June 2021, Edgewell Personal Care Company announced the acquisition of Cremo Company LLC, a men's grooming brand known for its high-quality grooming and personal care products.
- In May 2021, L'Oréal Paris launched an innovative smart brush for men's grooming, called the "Men Expert Barber Club Beard Comb," designed to help men maintain and style their beards effectively.
- In March 2021, Unilever acquired the men's grooming brand, Dollar Shave Club, known for its subscription-based razor and grooming product delivery service.
- In January 2021, Beiersdorf AG launched a range of skincare products specifically tailored for men under its NIVEA brand, catering to the growing demand for men's grooming products.
- In October 2020, The Procter & Gamble Company announced the launch of a new line of premium men's grooming products under the brand name "King C. Gillette," featuring a variety of shaving and grooming tools.
- In September 2020, Harry's Inc., a direct-to-consumer men's grooming brand, was acquired by Edgewell Personal Care Company, enabling Edgewell to expand its presence in the online men's grooming products market.
- In August 2020, L'Oréal acquired the men's skincare brand, ClarinsMen, as part of its strategy to strengthen its position in the men's grooming products market.
- In July 2020, Colgate-Palmolive announced the launch of the "Colgate-Palmolive Men's Range," a comprehensive range of personal care and grooming products designed specifically for men.
- In April 2020, Estée Lauder Companies Inc. expanded its men's grooming portfolio through the acquisition of the prestigious men's grooming brand, Lab Series, known for its high-performance skincare and grooming products.
Significant Growth Factors:
The expansion drivers of the Men's Grooming Products Market encompass the rising consciousness of personal grooming, developing lifestyles, and increasing disposable incomes on a global scale.
The market for men's grooming products has experienced significant expansion recently, driven by various fundamental factors. Firstly, there has been a notable shift in societal norms, with an increased emphasis on personal grooming among men, leading to a surge in the demand for grooming solutions. This ened focus on personal appearance has spurred an increased interest in products like beard oils, shaving creams, and skincare items among men. Secondly, the emergence of the metrosexual trend, wherein men prioritize personal grooming and follow dedicated grooming routines, has further fueled market growth. The widespread impact of social media and online platforms has been instrumental in popularizing grooming products for men. Influential figures and celebrities frequently endorse particular products, fostering a sense of aspiration among consumers. Moreover, the market has witnessed significant expansion due to the availability of a diverse array of products tailored to address specific grooming requirements. Companies have introduced specialized offerings like anti-aging creams, hair styling gels, and colognes to cater to varying preferences and needs. Lastly, the increasing disposable income and enhanced spending capacity of men, particularly in emerging markets, have provided a substantial impetus to market growth. With men increasingly willing to invest in personal care products, the men's grooming products market is poised for sustained expansion in the foreseeable future.
Restraining Factors:
A key obstacle in the Men's Grooming Products Market stems from the insufficient knowledge and recognition among male clientele regarding the advantages and essential nature of grooming items.
The male grooming products sector is currently on a significant upsurge due to the growing awareness and acceptance of personal care among men. Nevertheless, there are various factors that could restrain the market's advancement in the near future. The high cost of premium grooming items presents a hurdle, especially in developing economies where affordability is a key concern. Furthermore, the limited availability of specialized men's grooming products in physical stores, combined with insufficient knowledge and access to online platforms, acts as a barrier to market growth. Counterfeit products also pose a threat to consumer trust and industry credibility. In addition, entrenched traditional attitudes and societal norms in certain regions may deter men from openly embracing grooming practices. The COVID-19 pandemic has further impacted the male grooming industry, leading to reduced consumer expenditure and disruption in supply chains. Despite these challenges, there are opportunities for expansion in this market . Increasing disposable incomes, urbanization trends, and evolving consumer preferences indicate a favorable outlook. Through targeted marketing strategies, innovative product introductions, and enhanced distribution networks, the industry can surmount these obstacles and unlock the latent potential of the male grooming market.
Key Segments of the Men's Grooming Products Market
Product Type Overview
- Beard Care Products
- Skincare Products
- Haircare Products
- Others
Distribution Channel Overview
- Hypermarkets & Supermarkets
- Specialty Stores
- Online Channels
- Others
Regional Overview
North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- U.K
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
Middle East and Africa
- Saudi Arabia
- UAE
- Rest of Middle East and Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America
Frequently Asked Questions (FAQ) :
Procter & Gamble, Unilever, L'Oréal, Johnson & Johnson, Estée Lauder Companies, Colgate-Palmolive, Beiersdorf AG, Shiseido Company, Philips N.V, and Coty Inc.
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The base year for the report is 2023 in mens grooming products market.
The concept of Men’s Grooming products exists since the era of Egyptian queen Cleopatra. History indicates of men pampering themselves through various means. Use of scented baths, oil massages for skin hydration, trimming of beards and treatments for balding men. Since then the products have been developing and growing.
It’s being expected that by 2028, the Mens Grooming Products market cap will hit USD 74.82 Billion at a CAGR growth of about 4.27%.
During the period of the American Civil War during the year 1858-1859, the leading company in consumer products Procter and Gamble, was lucky to get a bulk order for making soaps for soldiers. Thus giving the company a big opportunity and allowing soldiers to get an experience of the products. The industry saw benchmark growth in the year of 1900s with the involvement of leading Hollywood stars promoting various grooming products. Initially, the men’s grooming product range included fragrant oils and later products like Kohl to line the eyes, rouge for lips and cheeks, makeup for nails, skin care cream.
In the modern age Men’s grooming products have grown tremendously and a wide range of products have been added to the list. The new generation of men are aware about the importance of self-grooming and do not hesitate to spend time and money on it. In the late 1900’s companies like Old Spice, Gillete, Phillips, L’Oreal, Axe and Just for men were introducing various grooming products for men. These products aimed to provide the special demands of the male generation. These products boasted of having specific ingredients suitable for various skin types of men.
However, the market dynamics changed in towards the end of the 20the century and early 2000s. With development of technology and the e-commerce concepts, popularity of these products grew a lot. This is the time when start-up’s, especially in the developing countries of the Asian continent. Launch of brands like House 99 by David Beckham, Bulldog, Beerdo, haapilyunmarried, Bombay Shaving Company, Wild stone have further helped the market grow. In the year of 2018, the Channel launched its own personal line of make up for men in the name of boy Capel. The product was launched as a set of tinted fluid, moisturizing lip balm and shades of eyebrows.
Today wide range of products are available across the market, in economy and luxury product range. Startups have managed to secure funding for their unique product range and have grown exponentially. Industry experts have predicted the growth rate to be almost 50%. This is because the consumers also have increased spending power and don’t hesitate to spend on these products. From personalization of products and fragrances to becoming a part of daily care routine, the men’s grooming industry is expected to grow.
Some popular names in the luxury product range are 18.21 Man Made, Big Boy, Freebird Organics, Beau Brummel, Guise etiquette, Evolution Man and many others. Another trend that is influencing the market is the organic nature of production. There is a growing demand for organic products as opposed to the chemical–based product range. Companies need to work on the concept of organic products and develop products that are of organic nature.