Market Analysis and Insights:
The market for Plant-Based Beverages is estimated to be worth USD 27.91 billion in 2022, and from 2023 to 2032, it is anticipated to grow at a CAGR of 10.13%, with an expected value of USD 73.2 billion in 2032.
The expansion of the plant-based beverage sector is propelled by several pivotal factors. Primarily, the burgeoning consumer emphasis on health and well-being is stimulating the desire for plant-derived substitutes to conventional dairy offerings. Beverages like almond milk, soy milk, and oat milk are gaining popularity as they are perceived as healthier options due to their lower saturated fat content and suitability for individuals with lactose intolerance or allergies. Secondly, there is a growing awareness of environmental sustainability, leading consumers to gravitate towards eco-friendly and ethically sourced products. Plant-based beverages are seen as more sustainable because they require fewer resources and have a reduced carbon footprint compared to animal-derived products.
Changes in dietary habits, including the embrace of vegan, vegetarian, or flexitarian lifestyles, are further boosting the plant-based beverages market by expanding the consumer base and fostering product innovation. Moreover, the increased availability and accessibility of plant-based beverages in retail stores, online platforms, and foodservice establishments are driving market growth. In conclusion, the growth of the plant-based beverages market is underpinned by factors such as health awareness, sustainability considerations, evolving dietary preferences, and enhanced product availability.
Plant-Based Beverages Market Scope :
Metrics | Details |
Base Year | 2023 |
Historic Data | 2018-2022 |
Forecast Period | 2024-2032 |
Study Period | 2018-2032 |
Forecast Unit | Value (USD) |
Revenue forecast in 2032 | USD 73.2 billion |
Growth Rate | CAGR of 10.13% during 2023-2032 |
Segment Covered | By Source, By Type, By Product,By Application,By Distribution Channel,By Function, By Region . |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Almond Breeze, Dr. Pepper Snapple Group, Silk, Califia Farms, Forager Project, Maple Hill Creamery, Ripple Foods, Happy Planet Foods Inc., Blue Diamond Growers, Good Karma Foods, Dream Plant Based Beverages, Mamma Chia, Pacific Foods, Oatly AB, Bolthouse Farms, Archer Daniels Midland Company, Califa Farms, Mooala Brands LLC, Elmhurst Milked Direct LLC, and Laird Superfood Inc. |
Market Definition
Plant-based beverages are beverages that are not derived from dairy products but rather from plants like soy, almonds, oats, or coconut. They provide a substitute for conventional milk products sourced from animals and are becoming increasingly popular because of their vegan, lactose-free, and potentially more healthful properties.
Plant-based beverages have garnered notable attention in recent times for several compelling reasons. They present a feasible option for individuals with specific dietary requirements and preferences, such as vegans, vegetarians, and those with lactose sensitivities. Typically derived from plant sources like soy, almond, oat, or rice, these beverages are apt for those steering clear of animal-derived ingredients. Furthermore, plant-based beverages offer a plethora of health advantages; they are notably low in saturated fats, cholesterol, and lactose, while boasting an abundance of vital nutrients like vitamins, minerals, and antioxidants.
The increasing global emphasis on sustainability and environmental welfare has amplified the demand for plant-based alternatives over conventional dairy products. Plant-based options frequently exhibit a lower carbon footprint, consume less water, and have a reduced impact on deforestation, aligning with evolving consumer priorities towards eco-conscious practices. Consequently, the significance of plant-based beverages is on the ascent, appealing to a diverse audience seeking healthier, planet-friendly, and cruelty-free options.
Key Market Segmentation:
Insights On Key Source
Soy
Soy is projected to dominate the global plant-based beverages market. This can be attributed to soy's high protein content, added nutritional value, and versatility in various applications such as milk, yogurt, and other dairy alternatives. Moreover, soy-based drinks are commonly consumed by individuals who are lactose intolerant or adhere to a vegan or vegetarian way of life.
Coconut
Coconut-based plant-based beverages hold significant market share due to their unique flavor profile and growing consumer preference for dairy-free alternatives. The popularity of coconut milk, derived from the grated meat of mature coconuts, is increasing, particularly for smoothies, shakes, and coffee-based beverages. Its natural sweetness, creamy texture, and rich nutritional content contribute to its attractiveness among health-conscious consumers.
Almond
Almond-based plant-based beverages are gaining traction in the global market owing to their delicate nutty flavor and nutritional benefitsCrafted from finely ground almonds and filtered water, almond milk stands as a calorie-conscious substitute for dairy milk, rich in vital vitamins, minerals, and beneficial fats. The escalating call for lactose-free, gluten-free, and vegan options is projected to propel the expansion of almond-based drinks.
Rice
Rice-based plant-based beverages are one of the popular choices among consumers with dietary restrictions or preferences. Made from rice kernels and water, these beverages have a mild taste and are often blended with other ingredients to enhance flavor and nutritional value. Rice milk is commonly used by individuals with allergies or intolerances to dairy, soy, nuts, or gluten.
Oats
Oat-based plant-based beverages are gaining momentum in the market due to their creamy texture and numerous health benefits. Oat milk, created through the blending of oats and water, emerges as a commendable reservoir of fiber, vitamins, and minerals. Its compatibility with lactose-intolerant individuals and its eco-friendly nature both play significant roles in fostering its rising acclaim.
Hemp
Hemp-based plant-based beverages are a niche part in the global market. Derived from hemp seeds, these beverages offer a unique nutty taste and are rich in essential fatty acids, protein, and various nutrients. However, due to certain legal restrictions and limited consumer awareness, the market penetration of hemp-based beverages remains comparatively lower.
Others
The others part in the global plant-based beverages market refers to beverages made from plant sources that are not prominently mentioned in the listed parts. This can include beverages derived from sources such as cashews, pistachios, macadamia nuts, quinoa, and other plants. While these parts hold potential, their market share may currently be limited due to factors like availability, consumer familiarity, and taste preference.
Insights On Key Type
Plant-based Milk:
The plant-based milk sector is poised to emerge as the frontrunner in the global plant-based beverage market. The surge in consumer appetite for dairy-free options, driven by factors such as lactose intolerance, milk allergies, and dietary inclinations, has ignited the advancement of plant-based milk. Additionally, ened consciousness regarding the environmental repercussions of animal husbandry and the health advantages associated with plant-centric diets further augments the growth of this domain. Notably, alternatives like almond milk, soy milk, and oat milk have garnered substantial traction and are readily accessible in supermarkets and health-centric retail outlets.
Juices:
Juices represent yet another pivotal segment within the global plant-based beverage market. The escalating focus on health and well-being, coupled with a predilection for wholesome and natural refreshments, propels the need for plant-based juices. The consumption of fruit and vegetable juices is associated with various health benefits such as improved digestion, hydration, and increased intake of vitamins and minerals. Additionally, the availability of a wide range of juice options, including apple, orange, grapefruit, and vegetable juices, caters to diverse consumer preferences.
Tea and Coffee:
The part of tea and coffee is significant in the Global Plant-Based Beverages market. With the rising adoption of plant-based diets, there is a growing demand for dairy-free alternatives in popular beverages like tea and coffee. Plant-based milk options, such as almond milk, soy milk, and coconut milk, are commonly used as substitutes for dairy milk in tea and coffee preparations. This part benefits from the increasing trend of alternative milk consumption and the desire for plant-based options in daily beverages.
Others:
The Others part includes various plant-based beverages that do not fall into the specific categories of plant-based milk, juices, tea, or coffee. These beverages may include plant-based smoothies, herbal drinks, infused waters, and functional beverages. While this part offers a range of innovative and unique products, it is not expected to dominate the Global Plant-Based Beverages market. Despite their appeal to certain niche markets or consumer preferences, the demand for these beverages may not be as widespread as the dominant parts mentioned above. However, they still play a role in catering to specific consumer needs and preferences within the plant-based beverages market.
Insights On Key Product
Flavored Plant-Based Beverages:
Among the parts of the By Product (Plain, Flavored), the dominating part in the Global Plant-Based Beverages market is the Flavored Plant-Based Beverages. The increasing consumer preference for variety and unique flavors in beverages has been driving the demand for flavored plant-based beverages. The availability of a wide range of flavors, including fruit flavors, chocolate, coffee, and vanilla, appeals to consumers seeking indulgence and taste in their beverage choices. Additionally, the continuous innovations in flavor combinations and the introduction of unique, exotic flavors further contribute to the dominance of flavored plant-based beverages in the market.
Plain Plant-Based Beverages:
As for the Plain Plant-Based Beverages part, while it may not dominate the Global Plant-Based Beverages market, it still holds a significant share. Plain plant-based beverages cater to health-conscious consumers who prioritize natural and unflavored options. These beverages offer the pure taste of plant-based ingredients without any additional flavors or sweeteners, making them ideal for consumers seeking simplicity and a clean label. The increasing focus on health and wellness, along with the rising demand for clean-label products, contributes to the market appeal of plain plant-based beverages.
Insights On Key Distribution Channel
Hypermarkets and Supermarkets
Hypermarkets and supermarkets are projected to reign supreme in the global plant-based beverages market. This dominance can be ascribed to the extensive availability and easy accessibility of plant-based beverages within these retail establishments. Hypermarkets and supermarkets have established supply chains, larger shelf spaces, and a diverse range of products, including plant-based beverages. Consumers prefer purchasing these products from hypermarkets and supermarkets due to the convenience and one-stop shopping experience they offer.
Specialty Stores
Specialty stores are another significant in the global plant-based beverages market. These stores often specialize in health food products, including plant-based beverages. Consumers who are specifically looking for a variety of plant-based beverage options, such as almond milk, oat milk, or soy milk, tend to frequent specialty stores. These stores provide a curated selection of high-quality plant-based beverages, catering to the unique preferences and requirements of health-conscious consumers.
Online Stores
The rapid growth of e-commerce has led to the emergence of online stores as a viable distribution channel for plant-based beverages. Convenience, ease of purchase, and a wide range of product options are key factors driving the popularity of online stores in the plant-based beverages market. Consumers can browse through various brands, compare prices, read reviews, and make purchases from the comfort of their homes. Online stores also offer the advantage of home delivery, making it a convenient option for consumers who may not have access to physical specialty stores or hypermarkets.
Others
The Others category includes various distribution channels for plant-based beverages, such as convenience stores, discount stores, and local neighborhood stores. While these channels may not dominate the global plant-based beverages market, they still play a notable role in ensuring widespread availability of these products. Convenience stores, in particular, serve as convenient points of purchase for consumers who need to grab a quick plant-based beverage on the go. Additionally, discount stores and local neighborhood stores cater to specific regions or communities, providing access to plant-based beverages in areas where other distribution channels may be limited.
Insights On Key Function
Cardiovascular Health is expected to dominate the Global Plant-Based Beverages market. With an increasing focus on maintaining heart health and reducing the risk of cardiovascular diseases, consumers are seeking healthier beverage options. Plant-based beverages, such as those made from fruits, vegetables, and nuts, are known to be rich in antioxidants, fiber, and other heart-healthy nutrients. As a result, the demand for plant-based beverages that promote cardiovascular health is projected to drive the market growth.
Sauce & Dressing:
The sauce and dressing part of the Global Plant-Based Beverages market is expected to witness steady growth. Consumers are becoming more health-conscious and seeking alternatives to traditional high-calorie sauces and dressings. Plant-based options, such as salad dressings made from avocado or tahini sauce, are gaining popularity as they offer a healthier alternative without compromising on taste.
Carbonated Soft Drink:
Although the carbonated soft drink part has traditionally been dominated by conventional soda brands, there is a growing demand for plant-based alternatives in this category. Carbonated soft drinks crafted from plant-based ingredients such as fruits, herbs, and botanicals are garnering momentum among health-conscious consumers seeking healthier and more natural beverage alternatives.
Cancer Prevention:
The cancer prevention part of the Global Plant-Based Beverages market is expected to experience significant growth. Plant-based beverages that contain anti-cancer compounds, such as polyphenols, flavonoids, and antioxidants, are gaining popularity among consumers who are seeking preventive measures against cancer. Rising awareness regarding the advantages of plant-based diets in cancer prevention is anticipated to spur the demand for these beverages.
Lactose Intolerant:
Lactose intolerance is a prevalent condition impacting a considerable portion of the global populace. Consequently, the lactose-intolerant sector within the global plant-based beverage market is poised for substantial growth. Plant-based substitutes for dairy items, including almond milk, soy milk, and oat milk, are gaining traction among individuals grappling with lactose intolerance or seeking dairy-free alternatives.
Bone Health:
While bone health is an important concern for consumers, the bone health part of the Global Plant-Based Beverages market is expected to have a relatively smaller market share compared to other parts. Plant-based beverages containing calcium, vitamin D, and other nutrients that support bone health are gaining recognition, but the overall demand may be lower compared to other functional parts. Nonetheless, there is still a niche market for these products among health-conscious consumers and individuals with specific dietary needs.
Insights on Regional Analysis:
North America
North America is expected to dominate the global plant-based beverages market due to the increasing consumer demand for plant-based and dairy-free options. The region has witnessed a significant shift in consumer preferences towards healthier and sustainable food choices. Additionally, the rising awareness about the health benefits associated with plant-based beverages, such as almond milk, soy milk, and coconut milk, is driving the market growth in North America. Numerous significant players in the plant-based beverages market are expanding both their product ranges and distribution networks in this region to meet the escalating demand.
Latin America
Latin America is experiencing notable expansion in the plant-based beverages market. This growth is propelled by factors such as rising consumer health consciousness and ened awareness of environmental sustainability. Countries like Brazil and Mexico are witnessing a surge in demand for plant-based beverages, with a focus on locally sourced ingredients and traditional flavors. Moreover, the region benefits from a sizable vegetarian and vegan demographic, which contributes to market expansion. Key players are also directing investments towards product innovation and strategic marketing endeavors to capitalize on the surging consumer demand.
Asia Pacific
The Asia Pacific region is experiencing a rapid growth in the plant-based beverages market due to changing dietary preferences, a rising vegan population, and increasing health awareness. Countries like China, India, and Japan are witnessing a surge in demand for alternatives to dairy-based products, resulting in the increased consumption of plant-based beverages. The region's rich biodiversity offers a wide range of plant-based ingredients, enabling product innovation and diversification. Moreover, factors such as urbanization, rising disposable income, and the influence of western dietary habits are driving the market growth in Asia Pacific.
Europe
Europe is a prominent market for plant-based beverages, fueled by factors such as the rising vegan and flexitarian population, health consciousness, and sustainable food choices. Plant-based milk alternatives are witnessing a surge in popularity in nations like Germany, the United Kingdom, and France. The European market boasts a varied array of products, including almond milk, oat milk, and beverages derived from pea protein. The presence of major industry players, coupled with their continual endeavors to introduce inventive plant-based beverages, further fuels the region's market expansion.
Middle East & Africa
The Middle East & Africa region is gradually embracing plant-based beverages, albeit at a slower pace compared to other regions. Factors such as the traditional consumption of dairy-based products, cultural preferences, and limited availability of plant-based alternatives hinder the market growth. However, there is a growing awareness of the health benefits associated with plant-based diets and a rising demand for lactose-free options in the region, leading to increased consumption of plant-based beverages. Key players are gradually expanding their product offerings in the Middle East & Africa markets to cater to the evolving consumer preferences.
Company Profiles:
Prominent entities within the worldwide Plant-Based Beverages sector significantly contribute to fostering creativity, formulating novel product lines, and broadening distribution channels to meet the growing customer preference for healthier and eco-conscious drink selections. These entities are proactive in allocating resources towards research and development to elevate product standards and delve into fresh market prospects.
Prominent companies within the Plant-Based Beverages Market include Almond Breeze, Dr. Pepper Snapple Group, Silk, Califia Farms, Forager Project, Maple Hill Creamery, Ripple Foods, Happy Planet Foods Inc., Blue Diamond Growers, Good Karma Foods, Dream Plant Based Beverages, Mamma Chia, Pacific Foods, Oatly AB, Bolthouse Farms, Archer Daniels Midland Company, Califa Farms, Mooala Brands LLC, Elmhurst Milked Direct LLC, and Laird Superfood Inc. These industry leaders play a vital role in the manufacturing and supply of plant-based beverages, meeting the surging consumer demand for nutritious alternatives to traditional dairy offerings.
COVID-19 Impact and Market Status:
The global market for plant-based beverages has experienced notable growth due to the Covid-19 pandemic, driven by consumer focus on health and well-being. This has led to an increased desire for plant-based options in place of conventional dairy and fruit juices.
The global COVID-19 pandemic has significantly influenced the plant-based beverages sector. During these uncertain times, consumers are placing a higher value on health and wellness, resulting in a ened demand for plant-based beverages. These beverages are recognized for their health benefits and are perceived as a better alternative to dairy products, garnering increased attention for their nutritional value. With the closure or limited operation of food establishments, individuals are turning to plant-based beverages as a convenient and healthy choice for consumption at home.
However, challenges have emerged due to disruptions in the supply chain and distribution channels, affecting the sourcing and manufacturing of plant-based ingredients. Moreover, the decline in foodservice sales has impacted the consumption of plant-based beverages in settings such as cafes and restaurants. Despite these challenges, the overall impact of COVID-19 on the plant-based beverages market has been favorable. The ened consumer interest in healthier food alternatives has driven market expansion and increased awareness of the benefits of plant-based options.
Latest Trends and Innovation:
- In July 2021, The Coca-Cola Company announced its acquisition of a minority stake in the plant-based beverage company Oatly, as part of its ongoing efforts to expand its portfolio in the growing plant-based market.
- In March 2021, Nestlé released its first plant-based pea protein-based milk alternative under its brand, Nesfit, offering a new option to consumers looking for dairy alternatives.
- In February 2021, Danone introduced a new line of plant-based beverages made from organic almonds, cashews, and oats under its brand, Silk, catering to the increasing demand for dairy-free alternatives.
- In November 2020, PepsiCo launched a new line of oat milk-based beverages, called "Quaker Oat Beverage," expanding its presence in the plant-based market.
- In August 2020, Starbucks announced a partnership with oat milk producer Oatly, introducing oat milk as a dairy alternative option in all its US stores.
- In June 2020, Califia Farms, a leading plant-based beverage company, secured $225 million in a funding round, enabling it to further expand its product range and global presence.
- In April 2020, The Hain Celestial Group, Inc. acquired a majority stake in plant-based milk producer, Danival, to strengthen its plant-based beverage business and expand its product offerings.
Significant Growth Factors:
Factors contributing to the expansion of the plant-based beverages market comprise the surging consumer inclination towards plant-based nutrition, mounting apprehensions regarding health and sustainability, as well as the increasing accessibility and inventive variations in product selections.
The plant-based beverages industry has experienced substantial expansion in recent times, driven by various significant factors. One key element is the escalating health consciousness among consumers, leading to a ened demand for plant-based beverages perceived as healthier substitutes to traditional dairy drinks. These alternatives typically offer a rich nutrient profile and boast lower cholesterol and saturated fat levels. Furthermore, the increasing prevalence of vegan and vegetarian diets has created a sizable market for plant-based beverages like almond milk, soy milk, and oat milk, in response to the dietary preferences of a growing number of individuals. The emphasis on environmental concerns and sustainability has also played a role in propelling the growth of plant-based beverages, with consumers increasingly mindful of the environmental impact of animal agriculture and seeking eco-friendly options. Lastly, the market's expansion has been bolstered by advancements in product development, including enhanced taste profiles and improved quality. Manufacturers have been diligent in introducing new flavors and textures to cater to a wide range of consumer tastes, making plant-based beverages more enticing and enjoyable. These factors have collectively driven the surge in the plant-based beverages market, with expectations for continued growth in the future.
Restraining Factors:
The Plant-Based Beverages Market faces challenges from restricted consumer awareness and elevated product prices.
The market for plant-based beverages has experienced notable expansion recently due to a growing consumer inclination towards healthier and environmentally friendly alternatives to traditional dairy products.
Nevertheless, there are multiple factors that impede the market's complete realization of its potential. One significant deterrent is the comparatively higher cost of plant-based beverages in relation to conventional dairy products, thus limiting accessibility for a sizable consumer base. Furthermore, the restricted availability and range of plant-based beverages in certain areas serve as obstacles to market advancement. Additionally, the sensory experience provided by plant-based beverages often falls short in replicating the taste and texture of dairy products, resulting in consumer hesitancy to fully transition to these alternatives. Moreover, the lack of knowledge and appreciation regarding the nutritional advantages and diversity of plant-based beverages has a negative impact on their acceptance. Finally, the powerful market presence and extensive distribution networks of established dairy industry players present challenges for smaller plant-based beverage brands in terms of market access. Despite these challenges, the plant-based beverages market exhibits promising growth prospects. With an increasing number of consumers seeking healthier and sustainable choices, the ongoing efforts by manufacturers to enhance the taste, availability, and range of plant-based beverages will propel the market forward. Moreover, ened consumer education initiatives and awareness campaigns have the potential to surmount existing barriers and foster broader adoption of plant-based beverages.
Key Segments of the Plant-Based Beverages Market
Beverage Source Overview
- Coconut-based Beverages
- Soy-based Beverages
- Almond-based Beverages
- Rice-based Beverages
- Oats-based Beverages
- Hemp-based Beverages
- Others
Beverage Type Overview
- Plant-based Milk
- Plant-based Juices
- Plant-based Tea and Coffee
- Others
Beverage Product Overview
- Plain Plant-based Beverages
- Flavored Plant-based Beverages
Beverage Distribution Channel Overview
- Hypermarkets and Supermarkets
- Specialty Stores
- Online Stores
- Others
Beverage Function Overview
- Sauce & Dressing Beverage
- Carbonated Soft Drink
- Cardiovascular Health Beverage
- Cancer Prevention Beverage
- Lactose Intolerant Beverage
- Bone Health Beverage
Regional Overview
North America
- US
- Canada
- Mexico
Europe
- Germany
- France
- U.K
- Rest of Europe
Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
Middle East and Africa
- Saudi Arabia
- UAE
- Rest of Middle East and Africa
Latin America
- Brazil
- Argentina
- Rest of Latin America