The global Sales Intelligence market is expected to develop US$ 8.4 Billion by 2032, at a compound annual increase in price (CAGR) of 10.4% throughout the forecast period.
Sales Intelligence market is expected to increase in the coming years with multiple segments poised for positive growth. Such segments include market fragmented by application & geographical analysis
However, the lack of awareness about sales intelligence technology is expected to hamper the market growth. Furthermore, the data Integration of advanced technologies such as machine learning and artificial intelligence is expected to provide major growth opportunities for the market in the forthcoming years.
Sales Intelligence Market Scope
Metrics | Details |
Base Year | 2023 |
Historic Data | 2018-2022 |
Forecast Period | 2024-2032 |
Study Period | 2018-2032 |
Forecast Unit | Value (USD) |
Revenue forecast in 2032 | US$ 8.4 Billion |
Growth Rate | CAGR of 10.4% during 2022-2032 |
Segment Covered | By Offering, By Application, By Deployment Mode, By Organization Size, Regions |
Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Key Players Profiled | Clearbit, Demandbase Inc., dnb.co.in., DueDil Ltd, EverString Technology |
Key Segment Of The Sales Intelligence Market
By Offering (USD billion)
• Software
• Service
By Application, (USD billion)
• Analytics and Reporting
• Data Management
• Lead Management
• Others
By Deployment Mode, (USD billion)
• Cloud
• On-Premise
By Vertical, (USD billion)
• BFSI
• IT & Telecom
• Retail & E-Commerce
• Healthcare
• Media & Entertainment
• Others
Regional Overview, (USD billion)
North America
• US
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America
Middle East and South Africa
Frequently Asked Questions (FAQ) :
Sales are the crucial factor of any business that directly helps them in generating revenue and profits. Sales intelligence is a similar technology for market intelligence. It comprises a collection of information that helps businesses in generating more business deals. Sales intelligence has a wide range of applications across numerous aspects of the business. With the sales, intelligence organizations can analyze data related to the client, respective markets, manage data, and leads. The growing need for advanced customer targeting is the key factor fuelling the adoption of sales intelligence solutions globally.
Application Segment
Based on the application segment, the market is divided into data management, analytics & reporting, lead management, and others. In the year 2019, the lead management segment accounted for the highest market revenue and it is anticipated to hold the major market share throughout the forecast period. The dominance of this segment is mainly accredited to its ability to assist in the initial stages of lead generation until the execution.
Organization size Segment
Based on the organization size, the market is segmented into large organizations and small & medium organizations. The large organization's segment leads the market growth in 2019 and it is projected to keep its position throughout the forecast period. The growth of this segment is mainly attributed to the growing competition among market players to provide a better experience to their customers. On the contrary, the large organization's segment accounted for the highest growth and it is projected to hold its position over the forecast period.
Industry Vertical Segment
In terms of industry vertical, the market is segmented into IT & telecom, healthcare, BFSI, retail, manufacturing, and others. The retail industry captured the major market share in 2019 and it is expected to do so throughout the forecast period. However, the growth of this segment is mainly attributed to the growing need to generate more sales of products and target customers of all preferences and choices.
The Asia-Pacific region is projected to experience the highest growth throughout the forecast period. However, the North American region dominated the overall market in 2019 and it is expected to keep its position throughout the forecast period 2018-2025. The dominance of this region is mainly attributed to the presence of major market players.
The major players of the global sales intelligence market are DEMANDBASE, UpLead, DiscoverOrg, LinkedIn, Dun & Bradstreet, LeadGenius, Oracle, EverString Technology, Zoho, and InsideView. Moreover, the other prospective players in the sales intelligence market are Clearbit, HG Insights, Infogroup.com, RelPro, and Gryphon Networks. For instance, in May 2019, LinkedIn announced a partnership with Lucidchart, a virtual proprietary platform. With this partnership, LinkedIn integrated its Sales Navigator insights with Lucidcharts Sales Solution. This integration is anticipated to empower the sales team to execute, coordinate, and communicate more effectively.