The size of the global market for social media analytics was estimated at USD 8.87 billion in 2022 and is expected to increase at a compound annual growth rate (CAGR) of 22.9% from USD 10.89 billion in 2023 to USD 46.36 billion by 2030.
.jpg "The Global Social Media Analytics Market 2020-2030 (USD Billion)")
Social media analytics is the procedure of evaluating and collecting big data from social network analytics such as Twitter, LinkedIn, Instagram, Facebook, and Customer Targeting. Several marketers and companies are using social media analytics to track online discussions about companies and products. Every day the internet is flooding with information due to messages and contents posted on social media platforms. However, all this information and data available on the internet is in the form of natural language processing and free text which is in an unstructured format. Hence, with the help of social media analytics Application organizations can generate useful insights from such data and build business strategies accordingly.
The global social media analytics market size is anticipated to reach nearly USD 11 billion by 2025. This can be attributed to the increasing penetration of smartphones. Also, the growing need to enhance customer experience is the key factor in boosting the global social media analytics market growth.
However, the lack of a skilled workforce is expected to impede market growth. Furthermore, the growing adoption of cloud and rising volumes of data generated through social media platforms are some of the key factors expected to be opportunistic for the market in the forthcoming years.
Social Media Analytics Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2030 |
| Study Period | 2018-2030 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2030 | USD 30.96 billion |
| Growth Rate | CAGR of 22.9 % during 2020-2030 |
| Segment Covered | By Type, By Application, By Deployment, By Organization Size, Regions |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | com (U.S), GoodData (U.S), HootSuite Media (U.S), Tableau Software (U.S), IBM Corporation (U.S.), Oracle Corporation (U.S.), Adobe Systems (U.S.), SAP SE (Germany), NetBase Solutions (US |
Key Segment Of The Social Media Analytics Market
By Type (USD Billion)
• Training & Education
• Services Support & Maintenance
• Solution
• Consulting Services
By Deployment, (USD Billion)
• Small & Medium Enterprises
• Cloud
• By Organization Size
• Large Enterprises
• On Premise
By Application, (USD Billion)
• Customer Segmentation & Targeting
• Customer Behavioral Analysis
• Multichannel Campaign Management
• Marketing Measurement
• Competitor Bench Marking
Regional Overview, (USD Billion)
North America
• US
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America
Middle East and South Africa
Frequently Asked Questions (FAQ) :
the social media analytics market is growing at a CAGR of 22.9% during the forecast period.
The market value of social media analytics market in 2030 was USD 46.36 billion.
North America dominated the market for social media analytics market and accounted for the largest revenue share.
Social media analytics involves measurement of campaigns and tracking of conversations related to products on social media platforms. With the help of social media analytics companies can determine the social activities of people that directly or indirectly impact business results. For example, brands can deploy social media analytics and generate insights from customer ratings, comments, and reviews from websites, customer feedback, and call center agent notes. Hence, such factors can further help business and brands to get an overall view of the customer experiences with their products and services. Therefore, such insights can help businesses in incorporating operational changes and make better business decisions that can further help them in making more profits.
Analytics Type Segment
Based on the analytics type segment, the market is divided into predictive analytics, diagnostic analytics, prescriptive analytics, and descriptive analytics. In the year 2019, the predictive analytics segment accounted for the highest market revenue and it is anticipated to hold the major market share throughout the forecast period. The growth of this segment is largely accredited to the increasing need to get insights from unstructured data to gain a competitive advantage.
Application Segment
Based on the application, the market is segmented into customer experience management, customer behavioral analysis, sales and marketing management, competitive intelligence, customer targeting, and others. The customer experience management segment leads the market growth in 2019 and it is expected to do so throughout the forecast period. The growth of this segment is mainly attributed to the growing competition among market players to provide better services to their customers.
The North American region dominated the overall market in 2019 and it is expected to maintain its position throughout the forecast period 2018-2025. The dominance of this region is mainly attributed to the growing adoption of big data technology and increasing demand for real-time analytics among companies. However, the Asia-Pacific region is projected to experience the highest growth throughout the forecast period.
.png "North America Social Media Analytics Market, 2018-2025 (USD Billion)")
The major players of the global social media analytics market are Adobe, Salesforce.com, SAS, NetBase Quid, Oracle, IBM, Clarabridge, Hootsuite, Tableau Software, and Cision. Moreover, the other potential players in the social media analytics market are Simplify360, SpreadFast, Meltwater, Talkwalker, and Brandwatch. The recognized companies are coming up with innovative and new Social Media Analytics applications. For instance, in June 2019, Salesforce announced collaboration with Slocialbakers, the AI-powered social media marketing platform provider. With this collaboration, Socialbakers integrated their product with Salesforce to help businesses to increase their efficiency.