Owing to benefits such as the provision of encouragement to individuals to boost their confidence and elevate their level of comfort by treating and managing incontinence, the urinary incontinence products market is experiencing rapid adoption in opposition to its traditional alternatives.

The need to break the social stigma and address the serious issue of urinary incontinence that does not allow an individual to lead a normal lifestyle has accentuated the need for urinary incontinence products thus, improving the dependence on these products.

Rapid applications by men, women, the aged population, and in hospitals, healthcare centers, homecare, nursing homes and the like are fostering remarkable progress in the global urinary incontinence products market. The rising awareness among people regarding the use of incontinence devices and the breakage of the social stigma associated with it is fostering overall growth in the urinary incontinence products market.

There are various advantages associated with urinary incontinence products. They are highly economical while having an odor-controlling capability. They eliminate the hindrances that are involved in one’s daily life due to incontinence issues by making him feel comfortable and dry all day.

These factors encourage further adoption of urinary incontinence products. Considering these factors, it is reasonable to say that the urinary incontinence products market is growing at an appreciable compound annual growth rate (CAGR) of 4.9%. It is expected that the market might acquire a size of USD 13.12 billion during the period of forecast, that is, 2021-31.

Urinary incontinence products are those that help women and men of all ages who are experiencing symptoms of urinary incontinence. In case the bladder does not empty completely, with UI (Urinary Incontinence), one may have urinal leakage that is not under their control. These issues also build up a psychological burden upon the sufferer. These products help in the management of UI issues in people of all ages in order to enable them to yield a normal life by eliminating the possible hindrances that can be caused due to urinary incontinence.

A significant surge in the adult population is also responsible for the increasing rate of growth of the market globally. According to the World Health Organization, the population of the world aged 60 years and older is expected to hike from 2 billion in 2015 to 900 million by the end of 2050. The rapid surge in the adoption of e-commerce services as well as home care services for the care of geriatrics is also favoring the growth of this market at a global level.

However, psychological barriers might hamper the growth of these products. Many people do not seem willing to discuss these issues with their doctors. Most people do not wish to wear diapers meant for adults, the manufacturing of absorbent underwear can bring a sense of relief and growth in this market too as people are gradually fighting against the social taboo of considering the discussion of such issues as inappropriate.

The key players in the urinary incontinence products market are BD, Essity, Coloplast Corp, Ontex, Domtar Corporation, Wellspect HealthCare (Dentsply Sirona), Procter & Gamble Paul Hartmann AG, Kimberly-Clark Corporation, and Conva Tec Inc. among others.

Segment Analysis

Absorbents to Remain the Most Lucrative Segment

On the basis of type, urine absorbents are expected to have a larger share in the market as compared to the other types during the period of forecast, that is, 2021-31. This is because of the increase in the rate of adoption of a wide range of adult diapers which help an individual by providing them the confidence of leading a life of normality. These factors impact the growth of this segment in a positive manner.

Disposable Category to Dominate the Market

In terms of usage, the global urinary incontinence products market is categorized into disposable and reusable. Between the two, the disposable category is more likely to dominate the share in the market during the forecast period. This is because of a significant rise in the usage of products that are single-use in kind. These include products like male catheters and diapers. Homecare to Yield the Maximum Revenue

By application, the homecare segment is expected to hold a larger share of the market during the forecast period as compared to hospitals and nursing homes. Urinary incontinence is most prevalent in adults above the age of 60. This is the age when people want to enjoy the leisure and comfort of being at home and rush to the hospital only in case of an emergency. Hence, these products are mostly used by individuals at a personal level and at home care.

Online Channels are the Most Revenue Yielding

In terms of the distribution channel, the market is segmented into institutional sales, retail stores, and online channels. Among these, online channels have been projected to acquire the largest share of the market during the forecast period. The increase in demand through this channel owes to the rise in the adoption of e-commerce facilities. Online purchases are much easier as compared to other modes because they give the consumer the ease of ordering from their home along with a wide range of products supplemented by different types of discounts.

Asia-Pacific Region to Render Ample Investment Avenues

It is anticipated of the Asia-Pacific region will hold the largest share of the market during the period of forecast, that is, 2021-31. India and China have grown to be digital hubs in the last decade thereby, acquiring a considerable amount of consumer base. Several projects are being undertaken in order to put into use renewable forms of energy to prevent a situation of energy crisis.

Covid-19 Impact and Market Status

During the covid-19 crisis, some industries like the medical industry gained enormous profits while many others had to face negative impacts. The pandemic affected the behavior of customers globally. There were restrictions imposed on the physical security movement of people hence, a multitude of them preferred to stay indoors as a precautionary measure. The mode of work was shifted to online, that is, work from home, in many institutions. During this time, the market faced adverse effects but after the pandemic, a surge in the demand for these products was witnessed because of the large number of patients that were hospitalized during the medical crisis. Thus, the market gathered a lot of audience during the Covid-19 pandemic due.

Latest Innovations in the Urinary Incontinence Product Market: a Snapshot

• In 2022, Viveve Medical, a company that focuses on the health of women and female stress urinary incontinence (SUI) made the announcement of the issuance of its second U.S. method patent for the treatment of female SUI. It is expected that it will display positive results by 2023.

• On November 16, 2022, Axonics was ranked no. 4 on the Deloitte Technology Fast 500.

Urinary Incontinence Products Market Scope

Key Segments of the Urinary Incontinence Products Market

By Type Overview, 2021-2031 (USD Billion)

• Urine Absorbents
• Urine Accepted Products/ Incontinence Bags
• Others

By Application Overview, 2021-2031 (USD Billion)

• Hospital
• Homecare
• Nursing Homes
• Others

By Regional Overview, 2021-2031 (USD Billion)

North America

• U.S
• Canada

Europe

• Germany
• France
• UK
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Rest of Asia Pacific

South America

• Mexico