The US theatre tickets (primary and secondary) market attained USD 13.07 billion in 2018 in terms of revenue and is expected to grow in the forecast period owing to the growing number of film releases in Hollywood and also the rising disposable income of US citizens. smart ticketing has been the major driver for the growth of the overall ticketing market in the US due to the technological advancements phone applications.
US Theatre Tickets (Primary & Secondary) Market to grow at 7.4% CAGR to Hit $22.07 Billion by 2025
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"The Global US Theatre Tickets (Primary & Secondary) Market 2022-2032 (USD Billion)")
Few of these technology trends include wearable technology, artificial intelligence and augmented reality whose adoption rates are growing day-by-day.
Key factors impacting the US theatre tickets (Primary and secondary) market
Ease of booking tickets via mobile phone applications
The online movie ticket purchases went up since the inception of smartphones and online booking applications. This is mainly due to the audience preferring to books tickets online rather than standing in the queue. This not only brings ease of comfort but also lets users to choose seats and show timings according to their will. Another advantage of booking tickets online is that users get to book their tickets well in advance. Additionally, promotional activities with added benefits such as coupons and meal passes have fuelled the growth on online booking tickets platform across the US.
The increasing movie releases every year
The total number of movies released in the US & Canada has increased since 2000. The number grew from 478 in the year 2000 to the record highest of 871 movies in 2018. However, the number decreased during the years 2007 to 2010 due to the global economic crisis reflecting in the box office revenues as well. The main reason for the rise in the movies per year is the technological advancements which empower the producers to produce cinemas more easily and a lot cheaper than before. Hence, more the movies release more likely is the audience to go and watch the film in theatres, driving the theatre tickets market revenue.
Rising consumer disposable income
The total disposable personal income in the US increased from almost USD 14,000 billion in 2016 to USD 15,200 in 2018 and, averaged USD 5,302 billion from the period 1959 until 2019. Hence, this allows consumers in the US to spend their money in watching cinemas, plays and other entertainment which eventually drives the theatre tickets market.
US Theatre Tickets (Primary & Secondary) Market
| Metrics | Details |
| Base Year | 2022 |
| Historic Data | 2022-2023 |
| Forecast Period | 2022-2032 |
| Study Period | 2022-2032 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2032 | $22.07 Billion |
| Growth Rate | CAGR of 7.4 % during 2022-2032 |
| Segment Covered | Type ,Theatre Type,Platform |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
Segment overview of US Theatre Tickets (Primary and Secondary) Market
Type Overview, (USD Billion)
- Primary
- Secondary
Theatre Type Overview, (USD Billion)
- Broadway
- Others
Platform Overview, (USD Billion)
- Online
- Offline
Frequently Asked Questions (FAQ) :
The us theatre tickets market is growing at a CAGR of 7.4% over the forecast period.
The base year for the report is 2022 in us theatre tickets market.
To get latest version of us theatre tickets market report can be obtained on demand from the website.
Ticketing practices for major events include presales and pricing that varies based on factors like location and the popularity of the event. Broadway tickets and domestic touring show tickets are marketed via internet sales and several extra channels, including discount booths, group packages, and call centers. According to industry representatives, producers and venue operators usually set ticket prices, affected by variables such as venue capacity and the time required to recover costs. The reselling prices of the tickets can be considerably greater than the primary market prices and the brokers from the ticket exchanges account for most revenues.
More than ever, cinemas are competing for American consumer’s attention, who are saturated with entertainment choices which include sports, video games, and mobile entertainment. According to information from the American Time Use Survey (ATUS), watching TV is America's favorite pastime, with nearly 80% of the population watching television on a given day. The US gaming industry was valued at USD 23 billion in 2017 with consumers having easy access to multiple gaming devices such as PCs, mobile phones and consoles. This industry is constantly evolving and bring new applications to the market such as Virtual Reality (VR) and Augmented Reality (AR). This poses a serious challenge to the US box office industry as the number of the audience attending the movie theatres is decreasing alarmingly.
The US ticketing industry has now starting to see big players, challenging the next generation of recommendation systems, dynamic pricing engines, website customization, all powered by complicated, impressive machine learning algorithms that make a true difference from the previous ones. Also, radio-frequency identification or RFID remains a technology capable of changing every aspect of the experience of customers. Once used exclusively for fundamental access control, RFID credentials are turning into a key instrument for generating seamless fan and staff experiences when coupled with personalized mobile content management.
Based on the type, the US theatre tickets market is divided into primary and secondary tickets market. The primary market includes box office, venue or a website that originally create and release tickets for the sale. The secondary market involves tickets bought from a primary ticket market and then sold again, often for profit. The market share for the secondary market is expected to grow from 2.9% in 2018 to 6.8% in 2025.
The other category mainly includes the tickets market from the box office cinemas and off-Broadway theatres. The box office market is the major contributor to the overall ticketing market in the US with about 871 movie releases in the year 2018. However, the revenue generated in 2017 declined marginally due to the growing adoption of home entertainment services across the US. The shift from watching cinemas in theatre is now slowly changing and internet companies such as Netflix are gaining traction in the film industry. Joining hands with Netflix are other giants such as Amazon, HBO and other telecom service provides. However, the rising popularity of 3D and IMAX are helping to boost the box office ticket sales across the country.
Based on the platform through which the tickets can be booked, the US theatre tickets market is segmented into an online and offline platform. The online platform includes primary and secondary ticketing websites such as Ticketmaster, StubHub, etc. These websites are accessed either via web browsers on PCs or mobile applications on smartphones and tablets. The offline medium includes the ticket revenue collected physically from the box offices or any similar other secondary sources. The market share of online tickets is growing sharply with a market share of 22.5% in 2018 and is expected to rise up to 43% in 2025.
The other category mainly includes the tickets market from the box office cinemas and off-Broadway theatres. The box office market is the major contributor to the overall ticketing market in the US with about 871 movie releases in the year 2018. However, the revenue generated in 2017 declined marginally due to the growing adoption of home entertainment services across the US. The shift from watching cinemas in theatre is now slowly changing and internet companies such as Netflix are gaining traction in the film industry. Joining hands with Netflix are other giants such as Amazon, HBO and other telecom service provides. However, the rising popularity of 3D and IMAX are helping to boost the box office ticket sales across the country.
Based on the platform through which the tickets can be booked, the US theatre tickets market is segmented into an online and offline platform. The online platform includes primary and secondary ticketing websites such as Ticketmaster, StubHub, etc. These websites are accessed either via web browsers on PCs or mobile applications on smartphones and tablets. The offline medium includes the ticket revenue collected physically from the box offices or any similar other secondary sources. The market share of online tickets is growing sharply with a market share of 22.5% in 2018 and is expected to rise up to 43% in 2025.
A small conglomeration of players who give ticketing services for events of all scales dominates the internet ticketing business. Although space is controlled by a shortlist of companies, each company has a niche section that consolidates its market values. For instance, Ticketmaster holds a leading position in large-scale sports and entertainment events. Although these main players in the U.S. probably have cornered the international market, few of the top ticketing suppliers have their headquarters in the international market or have a footprint that reflects their imprint in the US.
The online market is expected to grow significantly during the forecast period with a CAGR of 17.2% owing to the comfort and other benefits the customers get while booking. The online ticket purchasers are more likely to buy concessions and meal coupons and also have the freedom to reserve the desired seat in whichever theatre they like. With the growing amount of smartphone usage across the country, the trend of booking tickets through phone applications is growing day-by-day. Hence, the market for online primary and secondary tickets looks promising in the US.
The key market players in the US ticketing industry are StubHub, Ticketmaster, Viagogo, SeatGeek, TickPick LLC, and others. Very few players have control over the primary ticketing market while the secondary ticketing market is dominated by StubHub.