Veterinary Ultrasound Market by Animal Type (Small Companion Animals, Large Animals), Type (2D Ultrasound Imaging, 3D Ultrasound Imaging, Doppler Imaging), Product Type, (Device (Cart Based Ultrasound Scanners, Portable), Software), Therapeutic Area, (Orthopedics and Traumatology, Cardiology, Oncology and Neurology), Imaging Technology (Digital Imaging Technology, Analog Imaging Technology), and Region Global Forecast 2020 to 2030.

Diagnostic imaging equipment used in human healthcare is gaining wide applicability in veterinary care. Imaging modalities such as X-rays, ultrasound, magnetic resonance imaging (MRI) are widely being used for the diagnosis of chronic ailments in animals. Veterinary ultrasound is gaining popularity owing to its ability to diagnose complex tumors and heart diseases in companion animals. It is used as an advanced imaging tool to detect hemoabdomen and pericardial effusion in animals and detect bladder stones in a urinary tract infection. Thus, ultrasound enables to improve the quality of veterinary diagnosis and care. Moreover, major industry players are also investing in R&D to develop technologically advanced disease specific ultrasound equipment. Also, rise in pet adoption is expected to drive the demand for veterinary ultrasound in the future. For instance, the pet ownership in the U.S. has displayed a upward trend over two decades. Currently, 68% of all American households own a pet, compared to 56% in 1988. Thus, there has been a 12% rise in pet ownership in the U.S. since 1988. Rising number of pet owners is expected to fuel the demand for veterinary care services which is likely to boost the market growth over the coming years.

The global veterinary ultrasound market has been segmented based on product, type, technology, animal type, application, end-user, and region. On the basis of product, the global veterinary ultrasound market is categorized into cart-based ultrasound scanners and portable/compact ultrasound scanners. Cart-based ultrasound scanners segment held substantial share of the global market in 2018. Based on animal type, the global veterinary ultrasound market is segmented into small companion animals and large animals. Small animals dominated the veterinary ultrasound market in 2018. Companion animal population including domestic pets, horses and service animals is increasing rapidly across the globe. As per the American Pet Products Association (APPA), American households owned around 94.2 million cats in 2017 compared to 70 million cats in 2000. High ownership of small companion animals in developed regions and increase in expenditure on pet care is expected to drive the growth of the segment over the forecast period.

Based on type, the veterinary ultrasound market is classified into 2D, 3D, and Doppler imaging. 2D ultrasound segment dominated the global market in 2018. Technology-wise, the global veterinary ultrasound market is categorized into digital imaging technology and analog imaging technology. Based on application, the veterinary ultrasound market is segmented into obstetrics & gynecology, oncology, cardiology, orthopedics and other applications.

On the basis of end-users, the global veterinary ultrasound market is categorized into veterinary hospitals, veterinary clinics, and others facilities. Veterinary clinics held the majority of the market share in 2018 due to availability of advanced imaging modalities at these facilities that are useful for early diagnosis of diseases in animals.

The global veterinary ultrasound market is cumulative to North America, Europe, Asia Pacific, Latin America and Middle East & Africa. North America dominated the global veterinary ultrasound market in 2018, however Asia Pacific is expected to grow at a rapid pace through 2025.

High pet ownership, growing demand for pet insurance, and high spending on pet care in the U.S. are major factors expected to drive the veterinary ultrasound market in the region. Furthermore, launch of technologically advanced imaging tools for animal care by key industry players and presence of skilled veterinarians in developed economies are other major factors likely to boost the growth of the market in North America.

However, Asia Pacific is expected to grow at a rapid pace over the next few years. Increasing adoption of companion animals in countries such as India, China and Japan is a major factor likely to drive the growth of the market in the region. However, low awareness on animal health and shortage of skilled veterinarians in developing regions may hamper the market in the future.