Market Analysis and Insights
The size of the global market for video editing software was estimated at USD 1949 million in 2021 and is expected to grow at a compound annual growth rate (CAGR) of 5.10% to reach USD 3248 million by 2030. (2020-2030).
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The demand for video content is growing rapidly across all industries, including media and entertainment, education, and healthcare. Social media analytics platforms such as YouTube, TikTok, and Instagram are driving the demand for video editing software, as users need to create and edit videos to share on these platforms. Cloud-based video editing software is gaining popularity because it has several advantages over on-premise software, including scalability, cost, and accessibility.
Video Editing Software Market Scope:
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2030 |
| Study Period | 2018-2030 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2030 | USD 3248 million |
| Growth Rate | CAGR of 5.10% during 2020-2030 |
| Segment Covered | by Platform,Deployment Mode,Region |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Adobe Inc., Apple Inc., Avid Technology Inc., Corel Corporation, CyberLink Corporation, Magix Software GmbH, Nero AG, Sony Corporation, TechSmith Corporation, Wondershare Technology Group Co., Ltd. |
Market Definition
Video editing software, often referred to simply as " video editor" or " video editing software," is a computer program or application designed to manipulate and edit video files. Video editing software may range from beginner-friendly alternatives to professional-grade tools used by movie makers, multimedia producers, and content developers. Adobe Premiere Pro, DaVinci Resolve, iMovie, Adobe After Effects, Sony Vegas Pro, and Final Cut Pro are some examples of prominent video editing software. The program used is determined by the user's skill level, special demands, and budget.
The global video editing software market refers to the collective industry that includes the development, distribution, and use of software applications designed for editing and manipulating video content. This market encompasses a wide range of software products and solutions catering to various user segments, from amateur video editors and content creators to professional filmmakers, video production companies, and businesses. It remains an integral part of the media and entertainment industry, facilitating the creation of high-quality video content for a wide range of purposes and audiences.
Key Market Segmentation
Insights on Platform
The desktop segment is the dominant segment of the market
The global video editing software market is segmented by platform into desktop and mobile. The desktop segment is the dominant segment of the market, accounting for over 80% of the market share in 2022. This is because desktop computers offer more powerful hardware and larger screens, which are essential for video editing tasks.
However, the mobile video editing software market is growing rapidly. This is due to the increasing popularity of smartphones and tablets, and the growing demand for mobile-friendly video editing software. Mobile video editing software is becoming more sophisticated and powerful, and it is now possible to create high-quality videos using mobile devices.
The growth of the mobile video editing software market is creating new opportunities for software developers. Software developers are now developing mobile video editing app analytics with features that were previously only available on desktop software.
The mobile video editing software industry will develop at a quicker rate than the desktop market. This is because smartphones and tablets are becoming more popular, as is the desire for mobile-friendly video editing software.
Insights on Deployment Mode
The on-premise segment has the largest share
The global video editing software market is segmented by deployment mode into on-premise and cloud/web-based. The on-premise sector is the market's dominating section, accounting for more than sixty per cent of the market share in 2023. This is because many businesses and organizations prefer to have more control over their data and security, which is difficult to achieve with cloud-based software. The growth of the cloud/web-based video editing software market is creating new opportunities for software developers. Software developers are now developing cloud-based video editing software with features that were previously only available in on-premise software.
The cloud/web-based video editing software market is expected to grow even faster than the on-premise market. This is due to the affordability, scalability, and accessibility of cloud-based software.
Cloud-based video editing software is usually less expensive than on-premise software. This is because customers do not need to buy and maintain their infrastructure and software, and it is more scalable than on-premise software. This is due to the ease with which cloud-based software may be scaled up or down to meet the changing demands of users. On-premise software is less accessible than cloud-based video editing tools. This is because cloud-based software may be accessible from any location with an internet connection.
Insights on Region
In 2023, North America will account for more than 35% of the worldwide market for video editing software. This is owing to the region's substantial presence of major video editing software businesses such as Adobe and Apple. Furthermore, the area has a strong need for video content, which is propelling the video editing software market forward.
Europe is the world's second-largest market for video editing software, accounting for more than a quarter of the worldwide market in 2023. Avid Technology and Corel Corporation are two of the region's main video editing software businesses. Furthermore, the area has a strong need for video content, which is propelling the video editing software market forward.
With a CAGR of more than 10% throughout the projection period, Asia Pacific is the fastest-growing market for video editing software. Several reasons are driving the region's market expansion, including the increasing popularity of social media, the expanding need for video content from enterprises and organizations, and the rising acceptance of cloud-based video editing software.
Latin America the Middle East and Africa are relatively smaller markets for video editing software, but they are expected to grow rapidly in the coming years. The increasing popularity of social media, the increasing demand for video content from businesses and organizations, and the expanding usage of cloud-based video editing software are all driving market expansion in these countries.
The Middle East and African video editing software market is also a relatively smaller market, but it is growing rapidly. This is due to several factors, including the increasing popularity of social media, the growing demand for video content from businesses and organizations, and the rising adoption of cloud-based video editing software.
Key Company Profiles
Some key players in the global market are Adobe Inc., Apple Inc., Avid Technology Inc., Corel Corporation, CyberLink Corporation, Magix Software GmbH, Nero AG, Sony Corporation, TechSmith Corporation, Wondershare Technology Group Co., Ltd.
COVID-19 Impact and Market Status
The COVID-19 pandemic had a mixed impact on the global video editing software market. On the one hand, the pandemic led to disruptions in the supply chain, closures of businesses and schools, and a decline in demand for video editing software. On the other hand, the pandemic also led to increased demand for video editing software for remote work, education, and entertainment.
Overall, the global video editing software market grew by 4.12% in 2020, despite the pandemic. This growth was driven by strong demand for cloud-based video editing software and increased demand for video editing software from businesses and organizations that were using video to communicate with employees, customers, and students.
The COVID-19 pandemic led to disruptions in the supply chain for video editing software, as businesses were forced to close or operate at reduced capacity. This made it difficult for consumers and businesses to purchase video editing software. The pandemic led to closures of businesses and schools, which reduced the demand for video editing software. Many businesses and schools were not using video editing software during the pandemic, as they were focused on other priorities. pandemic led to closures of businesses and schools, which reduced the demand for video editing software. Many businesses and schools were not using video editing software during the pandemic, as they were focused on other priorities which led to increased demand for cloud-based video editing software. This is because cloud-based video editing software can be accessed from anywhere with an internet connection, which is ideal for remote work and education. The COVID-19 pandemic led to increased demand for video editing software from businesses and organizations. This is because businesses and organizations were using video to communicate with employees, customers, and students.
The market experienced some challenges, such as supply chain disruptions and business and school closures. However, the market also experienced some growth, driven by strong demand for cloud-based video editing software and increased demand for video editing software from businesses and organizations. Consumers are also using video editing software to create and edit videos for social media, personal projects, and more.
Latest Trends
Rise of cloud-based video editing software
Cloud-based video editing software is becoming increasingly popular, as it offers several advantages over on-premise software, such as scalability, affordability, and accessibility. Cloud-based video editing software can be accessed from anywhere with an internet connection, making it ideal for remote work and collaboration.
Growing popularity of mobile video editing software
Mobile video editing software is becoming increasingly popular, as users want to be able to edit videos on the go. Mobile video editing software is becoming more sophisticated and powerful, and it is now possible to create high-quality videos using mobile devices.
Growing demand for video editing software for social media
Social media platforms such as YouTube, TikTok, and Instagram are driving the demand for video editing software, as users need to create and edit videos to share on these platforms.
Recent Developments in the Global Video Editing Software Market: A Snapshot
Adobe acquires Frame.io: In October 2021, Adobe acquired Frame.io, a cloud-based video review and collaboration platform. This acquisition is a sign of Adobe's commitment to the cloud-based video editing market.
Apple releases Final Cut Pro 10.6: In November 2021, Apple released Final Cut Pro 10.6, the latest version of its professional video editing software. Object monitoring, colour-grade templates, and real-time text are among the new features in this edition.
Avid releases Media Composer 2023: In April 2023, Avid released Media Composer 2023, the latest version of its professional video editing software. This release includes several new features, such as AI-powered video editing tools, cloud-based collaboration features, and support for the latest video formats.
Significant Growth Factors
Growing demand for video content: The demand for video content is growing rapidly across all industries, including media and entertainment, education, and healthcare. As a result, the need for video editing software is increasing, as organizations and individuals need to generate high-quality video content to engage their audiences.
Increasing popularity of social media: Social media platforms such as YouTube, TikTok, and Instagram are driving the demand for video editing software, as users need to create and edit videos to share on these platforms.
Rising adoption of cloud-based video editing software: Cloud-based video editing software is gaining popularity because it has several advantages over on-premise software, including scalability, cost, and accessibility. Cloud-based video editing software is accessible from any location that has an internet connection, making it perfect for remote work and collaboration.
Increasing use of artificial intelligence (AI) and machine learning (ML) in video editing software: AI and ML are being used in video editing software to automate tasks such as video transcription, object tracking, and colour correction.
Growing demand for video editing software in businesses and organizations: Businesses and organizations are using video editing software to create and edit videos for a variety of purposes, such as marketing, training, and education.
The rise of vertical video editing: Vertical video editing is becoming increasingly popular, as people are increasingly watching videos on their mobile devices. Video editing software providers are developing new features and tools to make it easier for users to create and edit vertical videos.
The growing use of video editing software for education: Video editing software is being increasingly used in education to create and edit educational videos. This is because video is a very effective way to teach andlearn.
The increasing use of video editing software in healthcare: Video editing software is being increasingly used in healthcare to create and edit patient education videos, surgical videos, and other medical videos. This is because video can be a very effective way to communicate with patients and healthcare professionals.
Restraining Factors
Availability of free and open-source video editing software: There are several free and open-source video editing software programs available, such as DaVinci Resolve and Shotcut. These programs offer many of the same features as commercial video editing software, making them a viable option for many users.
Software piracy: Many users illegally download and use pirated software, which deprives software developers of revenue.
High cost of professional video editing software: Professional video editing software can be very expensive, which can make it unaffordable for some users.
Complexity of professional video editing software: Professional video editing software can be very complex to use, which can make it difficult for beginners to learn.
Lack of skilled video editors: There is a shortage of skilled video editors in the market. This is making it difficult for businesses and organizations to find qualified video editors to create and edit their video content.
Rapidly evolving technology: The technology of video editing is rapidly evolving. This can make it difficult for video editing software providers to keep up with the latest trends and technologies.
Security and privacy concerns: Some users may be concerned about the security and privacy of their data when using video editing software.
Key Segmentation:
Key Segment of Global Video Editing Software Market
By Platform Overview
• Desktop
• Mobile
By Deployment Mode Overview
• Cloud/Web-Based
• On-Premise
By Region Overview
North America
• USA
• Canada
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of North America
Europe
• Germany
• France
• UK
• Rest of Europe
Middle East and Africa
Frequently Asked Questions (FAQ) :
The video editing software market size is expected to reach USD 3248 million by 2030
The video editing software market is expected to grow at a CAGR of 5.10% during 2020-2030
North America dominated the market for video editing software market and accounted for the largest revenue share.
The major players are Adobe Inc., Apple Inc., Avid Technology Inc., Corel Corporation, CyberLink Corporation, Magix Software GmbH, Nero AG, Sony Corporation, TechSmith Corporation, Wondershare Technology Group Co., Ltd.
To get latest version of video editing software market report can be obtained on demand from the website.
With the increasing penetration of internet and mobile across the region, Video-on-demand consumption is also increasing. Smartphones with better battery backup and high-speed 4G internet connectivity have enabled the online streaming of video on handheld devices a common phenomenon. Thus increasing the video editing software market. For instance, Cisco in his “Visual networking index report” projected that global internet traffic from video content would make up approx. 82% of all consumer internet traffic by 2021.
Moreover, the busy lifestyle of working professionals where they are on the commute from home to office and office to work and use video streaming as a source of entertainment during the commute. They not just only use the free video content delivering platforms like YouTube and Daily Motion, but paid platforms like Netflix and Amazon Prime have also made their own space Thus, increasing video editing software market share 2017. For instance, according to Alphabet annual report, YouTube has 1.5 billion monthly users, while becoming the consumer’s leading source of video content.
While the consumption of online video is increasing, it is optimally being supplemented by the creation and delivery of quality content also on platforms like Netflix and Amazon Prime. Wherein even low-budget films or short films can be hosted. The stand-up comedy genre is also gaining popularity along with music videos and dance videos, so any artist can now have their own channel and start uploading their performance videos.
Henceforth, professionally held the major share in video editing software market size due to an upsurge in video streaming platform. Video streaming market has increased due to the living streaming population. This population has risen due to various factors such as, need for extra income, flexible schedule, and work satisfaction, global and regional fame, less investment and to maintain a work-life balance. For instance, according to Twitch 2017 report, there has been an increase of more than 13 million average daily live streaming hours between 2012 and 2017.
Piracy has become a major obstacle for the video editing software market. Due to which software companies are facing revenue and legal challenges. However, many companies such as Adobe, Corel, and Microsoft are taking tactical measures to reduce the rate of piracy action and to increase its video editing software market size. For instance, Corel is building organized distribution channels to reach out to their users. The company has a multi-channel distribution network, which includes internet, OEMs, resellers, and retailers, in over 75 countries. The company distributes its software through some renowned OEMs like Lenovo, Hewlett Packard, NEC, Toshiba, and Sony. The company’s retailers include Comp USA, Staples, Amazon, Office Depot, Dixon System Group, Best Buy, Future Shop, and Media Market.
Application wise the global video editing software market is segmented into commercial, personal and others. Commercially used video editing software’s are often paid sources. Opting for a paid product gets high-end extras like 360-degree video support, motion tracking, and multi-cam editing. For instance, the Adobe Premiere Pro CC with its traditional timeline layout and easy-to-find editing tools offer the workflow of the best consumer video editors. Additionally, its subscription gives access to the incremental updates Adobe makes to the program.
Based on type the global video editing software market is segmented into on premise and cloud-based software. The cloud-based video editing software is anticipated to show the highest growth rate during the forecast period. Cloud-based video editing software is especially used for social media marketing while producing short, presentation-style/mashup videos. Further, it is also utilized to collaborate if a large team of people is working on one video, share on the web quickly, while also the files are automatically backed-up
Region wise video editing software market is dominated by North America with U.S. leading software revenue with USD 316.3 million in 2018. The upswing in the media and entertainment industry has increased the demand for digital media, thus increasing the usage of video editing software. U.S. is the largest contributor in the sector with USD 735 billion. The revenue includes television programs and commercials, motion pictures, streaming content, video games, and many others.
Moreover, software companies are taking strategic marketing steps to increase their sales in this region. For instance, in the eve of Black Friday in November 2018 Corel announced offers in the U.S. and Canada on their video editing software, such as WinDVD Pro 12 a complete Blu-ray and DVD software is available at a discount of 60% along with complementary WinZip 22.
The competitive landscape of global video editing software market is consolidated as Microsoft and Adobe Systems held most of the global market for digital media software, productivity software and graphics followed by Corel. However, these companies compete with a number of smaller and global companies such as Nero, Arcsoft, Sonic Solutions, Cyberlink, MAGIX, Apple, Avid, FXHOME, Apple, Techsmith Corp.