The global wellness supplements market was valued at USD 215.66 billion in 2020 and is projected to grow at a CAGR of 7% during the forecast period. Factors driving the growth of the wellness supplements market include climbing elderly population, growing cognizance of corporate wellness supplements, rising incidence of chronic diseases and shifting consumer focus from care to preventive care.
The global Wellness Supplements market worth USD 327.4 billion by 2030, growing at a CAGR of 8.9%
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A sharp rise in chronic disease and illness has positioned the wellness category as one of the fastest growing markets globally. Consumers, smart government and organizations worldwide are taking action to decrease the consumption of harmful products, while at the same time increasing the take-up of beneficial and health promoting products. As governments acknowledge the burden of costs on healthcare systems due to chronic diseases, preventative health care policies, such as sugar taxes, will become increasingly common. It is expected that in the upcoming years there will be a sharp increase in preventative healthcare policies from governments. Awareness from food corporations will drive repositioning in the market. Organizations will look to pivot their business strategy to align with consumer demands, reducing disease-related ingredients and adding health-promoting elements.
The global wellness supplements market is segmented based on product. On the basis of product, the wellness supplements is segmented into dietary supplements, functional/fortified food & beverages, food intolerance products and dermo-cosmetic essentials. The dietary supplements held the largest market share of the global wellness supplements market.
Regionally, North America accounted for the largest market share of the global wellness supplements market in 2020, while Asia Pacific is set to grow at a highest CAGR by 2028 due to increasing focus towards healthier living. Leading players of the global wellness supplements market include Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY Inc., GNC Holdings Inc., Nu Skin Enterprises, Inc. among others.
The Wellness Supplements Market Scope
| Metrics | Details |
| Base Year | 2023 |
| Historic Data | 2018-2022 |
| Forecast Period | 2024-2030 |
| Study Period | 2018-2030 |
| Forecast Unit | Value (USD) |
| Revenue forecast in 2030 | USD 327.4 billion |
| Growth Rate | CAGR of 8.9 % during 2020-2030 |
| Segment Covered | Ingredient, Form, Application, End-user, Type, Distribution Channel, Regions |
| Regions Covered | North America, Europe, Asia Pacific, South America, Middle East and Africa |
| Key Players Profiled | Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY Inc., GNC Holdings Inc., Nu Skin Enterprises, Inc. among others. |
Key Segment Of The Wellness Supplements Market
Ingredient, (USD Billion)
• Vitamins
• Botanicals
• Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Others
Form, (USD Billion)
• Tablets
• Capsules
• Soft gels
• Powders
• Gummies
• Liquids
• Others
Application Outlook, (USD Billion)
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/Hair/Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
End-user, (USD Billion)
• Adults
• Geriatric
• Pregnant Women
• Children
• Infants
Type, (USD Billion)
• OTC
• Prescribed
Distribution Channel, (USD Billion)
o Offline
• Hypermarkets/Supermarkets
• Pharmacies
• Specialty Stores
• Practioner
• Others
o Online
Regional Overview, (USD Billion)
North America
• US
• Canada
Europe
• Germany
• France
• UK
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Rest of Asia Pacific
South America
• Mexico
• Brazil
• Rest of South America
Middle East and South Africa
Frequently Asked Questions (FAQ) :
The wellness supplements market is growing at a CAGR of 8.9 % over the forecast period.
The major contenders in the global market are Nestle S.A., Abbott Laboratories, Amway, Otsuka Holdings Co., Ltd., Herbalife Ltd., Archer Daniels Midland Company, Glanbia plc, NBTY Inc., GNC Holdings Inc., Nu Skin Enterprises, Inc. among others.
The market value of wellness supplements market in 2030 was USD 327.4 billion
It is an exciting time in the health, wellness and environmentally conscious lifestyle arena. Consumers continue to be engaged in wellness activities and are, in fact, increasing their desire to incorporate health and wellness products and services into their lives. In years past, the adoption of these products was largely due to the consumer‘s stated need to take control of their personal health and the health of their families. Currently, we are witnessing another underlying motivation emerge. Consumers are reclaiming control over their health and wellness in-order to achieve better quality life experiences. The past ten years have clearly shown that wellness is not a fad or simply a niche market, but rather a full-scale change in how consumers want to live their lives. Today‘s wellness consumer is so mainstream that no particular demographic defines them they are representative of all incomes, genders, educational backgrounds and ethnicities. Although each consumer‘s level of intensity and passion around wellness may differ, the common elements of their lifestyles are identifiable and understanding the trajectory of where these lifestyles will take them is imperative for recognizing future business opportunities.
The global wellness supplements market is segmented based on product. By products, the wellness supplements market is segmented into dietary supplements, functional/fortified food & beverages, food intolerance products and dermo-cosmetic essentials. Accounting for the largest market share the dietary supplements segment is further categorized into vitamin supplements, mineral supplements, protein supplements and herbal supplements. The dietary supplements market is large and growing rapidly.
The FDA defines and regulates all dietary supplements sold in the U.S. The Dietary Supplement Health and Education Act (DSHEA) defines a dietary supplement as a product intended to add a vitamin, mineral, herb, botanical, amino acid or other dietary substance to a regular diet. The FDA advises that dietary supplements are not intended to treat, diagnose, cure or alleviate the effects of diseases, and that by federal law, every dietary supplement must be labeled “dietary supplement” or use a substitute word for the main ingredient it’s providing, like “herbal supplement” or “calcium supplement.” Thus, a dietary supplement manufacturers do not have to prove to the FDA that their products are safe before launching them in the marketplace. However, they are still on the hook to make sure their products are safe before selling them to the public, as the FDA does get involved if a supplement is adulterated, misbranded or poses a significant risk of illness or injury to consumers. The FDA mandates and monitors the reporting of serious adverse events by dietary supplement companies and voluntary reports by consumers and healthcare professionals.
North America was the largest market for wellness supplements, however Asia Pacific is expected to register the highest CAGR during the forecast period.
Consumers in Malaysia indicate a stronger health awareness level with an improved literacy rate. With more households in urban areas able to easily reach pharmacies, more consumers are engaging in preventive measures to optimise wellness and self-medication for minor ailments such as mild fever, headaches or coughing. The use of vitamins and dietary supplements in Malaysia continues to grow with the availability of massive ranges in pharmacies such as Guardian or Multicare Pharmacy and in health and beauty specialist retailers such as Watsons or AEON Wellness. Consumers’ knowledge of the benefits provided by certain products, such as multivitamins, probiotic supplements, glucosamine and ginkgo biloba, helps to boost sales of these categories in Malaysia. A tremendous increase in the variants of paediatric vitamins and dietary supplements has also changed the perception of parents towards being less skeptical of introducing vitamins and dietary supplements to children. A clean eating lifestyle and habit among Malaysians has caused more consumers to move away from taking weight loss supplements. While more Malaysians pursue the concept of eating more healthily and exercise more frequently, it reduces dependency on weight loss supplements to lose weight. Therefore, a healthier lifestyle, combining active involvement in sports activities and healthy eating, slows demand for weight loss supplements while boosting the market for wellness supplements.