What if the shopping list gets allied with the horoscope of the day? Amazon will now benefit its Prime members to just do that. The US tech giant in its in-house Newsletter, is once in a month sending shopping horoscopes to its consumers, indicating the best products along with the Prime benefits based on the customers' zodiac signs.
Anna Katz, a ghostwriter based at Seattle, is currently working with Amazon on these horoscope forecasts. Katz holds a master's degree from the Seattle University in existential phenomenological therapeutic psychology. In addition, prime members have already been receiving these updates since past 3 months almost. They suggest to consumers where to spend their money as well as time in the subsequent month.
For instance, for its April predictions, it recommended that people with sun sign Aries should sit back & relax this month "perhaps on a comfortable new sofa, enfolded in a cozy new blanket from the Amazon Home", saying that "a fresh understanding will arise" on doing that.
Also, newsletter directed an Aquarian for not to worry regarding existential queries such as who the person is or what the purpose of their life as "Alexa Shopping & Prime Pantry are at all the time there to answer life's modest questions such as 'What do I do when I run out of hot sauce?'".
"This month is all about synchronicity, with things showing up right when they’re needed? You could run into that old friend or overlooked the idea at the impeccable moment—eat healthy at Whole Foods Market or through Amazon Fresh in order to safeguard you have the energetic ability to link the dots," as per the Scorpio horoscope.
Even though this seems like a very strange strategy of marketing, it will possibly work in the United States. Americans supposedly had spent approximately $2.2 billion on magical services' in 2018. The horoscope as well as other magical services market has grown increasingly over the period of past 5 years in the United States. Sanctuary, which is a startup of digital astrology, was started in March 2019 & raised almost $1.5 million in venture capital. Amazon is hitting into astrology to sell its goods to more & more traditional consumers who refer to horoscopes for direction as well as advice.