Customer analytics is the process of using data from customer behavior to aid in business decisions through predictive analytics and market segmentation. This data is used to make site selection decisions, direct marketing campaigns, and customer relationship management. One of the major factors driving the growth of the customer analytics market is the increasing need to predict customer behavior. The various benefits of customer analytics, such as better data-driven decisions, have led to an increase in demand for the customer analytics market.

Because of the proliferation of cloud-based devices available in the market, the cloud is expected to continue its rule. Firms may also figure out how to comprehend the significance of cloud analytics, in which the vast majority of the components, such as customer information sources, information models, handling applications, registering power, diagnostic models, and information stockpiling, are located in the cloud, which may aid in coordinating insight into existing work processes and improving basic leadership cross-wisdom.

This has resulted in an increase in the use of Customer Analytics to improve customer relationships and understand and predict customer behavior. The shifting preference for on-premise to cloud-based services is propelling the Customer Analytics Market forward. Customer Analytics is used by major organizations such as banks, insurance companies, funding offices, and others. This service provides critical information, such as how to increase cross-selling and customer lifetime value. These services analyses customer purchasing behavior, which is useful for industries such as retail and e-commerce.

The report also emphasizes several distinctiveness of the global Customer Analytics industry by valuing the market from value chain breakdown. Moreover, the report encompasses numerous qualitative features of the Customer Analytics industry which comprises market restraints, drivers, as well as key industry opportunities. Furthermore, the report offers an inclusive evaluation of the company profiling along with the market rivalry of local and global vendors.

The Customer Analytics market has tough competition among the new emerging and pre-established market vendors. Besides, the Customer Analytics industry vendors are trying to capture the prospective markets to grab a competitive advantage over the remaining industry vendors. To capture the market, market players are forming agreements, acquiring other companies & startups, mergers & acquisitions,  partnerships & collaboration, and escalating their business existence.

Based on the industry vertical, the market is segmented into BFSI, IT & telecom, retail and E-commerce, government and public sector, healthcare, Media and Entertainment, and others. Consumers today not only value, but also expect, a personalized Omni channel experience in the retail market. As a result, many retailers are utilizing technologies such as customer analytics to gain a more comprehensive understanding of a consumer's wants and needs. As retail sales increase, customer analytics is increasingly being used in the retail industry to develop personalized communications and marketing programmers.

North America is expected to hold the largest share of the global customer analytics market during the forecast period, while Asia Pacific (APAC) is expected to grow at the fastest CAGR. The region is led by the United States and Canada, where organizations have deployed customer analytics solutions to make use of customer data in order to remain competitive in the market. Increasing customer information from various data sources necessitates new development and improved integrations in new and existing customer analytics solutions and services to meet a variety of business and customer needs.

The major players of the global Customer Analytics market are Pitney Bowes Inc., Oracle Corporation, International Business Machine, Fair Isaac Corporation, Angoss Software Corporation, Actuate Software Corporation, SAP AG, SAS Institute Inc., Teoco Corporation, and Verint System Inc.. Renowned companies are offering new and modern Customer Analytics software solutions. In addition, the previously recognized as well as new market players are approaching the market with advanced and new strategic services and solutions and to remain competitive in the global market.

Segment Overview of Global Customer Analytics Market

Component Overview, 2019-2028 (USD Million)

• Services
• Solution

Deployment Model Overview, 2019-2028 (USD Million)

• On-premise
• Cloud

Organization Size Overview, 2019-2028 (USD Million)

• Large Enterprises
• Medium and Small Enterprises

Industry Vertical Overview, 2019-2028 (USD Million)

• BFSI
• IT & Telecom
• Retail and E-commerce
• Government and Public Sector
• Healthcare
• Media and Entertainment
• Others

Regional Overview, 2019-2028 (USD Billion)

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• Rest of Asia-Pacific

Middle East and Africa

• UAE
• South Africa
• Rest of Middle East and Africa

South America

• Brazil
• Rest of South America