Identified by recurrent abdominal discomfort such as chronic pains, constipation, fatigue and the like can be eventually dealt with a gluten free diet as they continue to remain potential and tangible symptoms of gluten intolerance. Unaddressed gluten intolerance can pose devastating implications such as intestinal damage in the long run.

In recent times, the retail sector seems to be taking healthy cues from persistent challenges of gluten intolerance. There has been magnanimity in retail presence of gluten-free food products. Popular food items such as pastries, breads and cakes are now available in gluten free variations, thus contributing immensely towards stupendous growth tr

Identified by recurrent abdominal discomfort such as chronic pains, constipation, fatigue and the like can be eventually dealt with a gluten free diet as they continue to remain potential and tangible symptoms of gluten intolerance. Unaddressed gluten intolerance can pose devastating implications such as intestinal damage in the long run.

In recent times, the retail sector seems to be taking healthy cues from persistent challenges of gluten intolerance. There has been magnanimity in retail presence of gluten-free food products. Popular food items such as pastries, breads and cakes are now available in gluten free variations, thus contributing immensely towards stupendous growth trend in global gluten free food market.

The Fine Line of Difference between Celiac and Gluten Intolerance

According to reports by AAAAI (the American Academy of Allergy, Asthma, and Immunology) has rendered an estimated 2.6 billion dollar flourishing market for gluten-free food market. This is categorically attributed to growing consumer mindfulness about the implications and downsides of gluten rich products. Besides gluten intolerance, yet another similar condition that is seemingly baffling to cereal consumers is celiac disease. Gluten intolerance is more commonly prevalent as opposed to gene related celiac disease which makes up for around a percent of the total global population. A key difference between the two besides apparent and visible ones is that gluten intolerance is not genetic, unlike its counterpart celiac disease which is an essentially acquired autoimmune condition.

In terms of substantial improvements in the supply chain distribution, besides retail sector the global gluten-free food market is also significantly maneuvered by advancing pharma sales. Several gluten free food varieties are also now available across pharmaceutical stores to directly meet the demands of gluten intolerant patient pools.

Retailers Depending Largely on Multi-channel Sale Propaganda to Appeal Larger Consumer Pools

Besides offering an easy and adoptable solution for celiac disease as well as gluten intolerance, gluten-free foods are also trending owing to their tangible impact in curing several other chronic health conditions pertaining to metabolism, intestinal health, as well as weight control amongst others. Various visionary frontline players in global gluten-free food market have uniquely positioned their offerings in the global forum, harping largely on the preferences and benefits associated with quick weight loss therapy. Besides product differentiation, tier one companies are also eying for the bustling multi-channel sale proposition to reach out to maximum consumers. Additionally, these companies are also investing heavily on sensitization programs to create better awareness on food related allergies and how gluten-free diet can easily become a panacea for most cases.

As gluten-free foods are becoming a global rage, companies are further ensuring novel strategies to keep the growth stance favorable. Needless to mention, companies are taking both organic and inorganic growth route to remain industry specific. M&A continue to entice companies as their most preferred growth means. In this light, leading Finnish oats manufacturing behemoth, Raisio has successfully partnered with Italian gluten-free food specialist, Dr. Schar to collaborate efforts towards practicing novel ways to promote novel food products complying with healthy living standards as well as ideal for gluten-free food consumption.

Global Gluten-Free Food Market: an Overview

Bakery Items Segment to Witness Growth Spurt with Rise in Home Bakers

At the backdrop of conscious mindfulness about food consumption and mindful food choices, global consumers are now making well informed food choices with global spike in food related maladies and allergies. The global gluten free food market also owes its stupendous growth to soaring instances of gluten intolerance cited across boundaries. According the prevailing market conditions, the global gluten market is diversified into decisive segments such as types and application. By types, the global gluten free food market is diversified into cereals and snacks amongst a host of other notable segments. In terms of application the market is further splintered into hotels and restaurants, conventional stores, institutions and hostels amongst others.

Mature Markets Such as Europe and North America to Remain Atop the Growth Curve

The global gluten free food market also depicts a vivid geographical demarcation pattern on the basis of which the market is segregated into Europe, North America, India, Southeast Asia, Japan, and China. However, despite extensive geographical distribution, the global gluten-free food market is estimated to procure high end profits across mature economies such as Europe and North America. This is categorically driven by high awareness about food consumption and respective implications, coupled by mindful selection and perspectives on gluten-free foods. Surged preference for bakery edibles, and teeming home bakery enthusiasts are further estimated to benefit growth curve in global gluten-free food market. 

Innovative integration of gluten free ingredients such as quinoa and sorghum across a range of food varieties such as bakery and snacks to immensely influence large scale production and emergence of new and disruptive market players.

Takeaways:

• High prevalence of autoimmune diseases such as celiac disease and non-genetically acquired gluten intolerance caused by the presence of gluten in cereals pushes growth upsurge in gluten-free foods market.
• Emergence of home bakers and lingering consumer fascination for authentic baked products has led to innovative gluten-free food ingredients in the food industry.
• Also, significant rise in vegan population across international borders with more commitment towards environment conservation also enables onward rise in global gluten free food market.
• Additionally, as consumers attain more mindfulness on food consumption patterns and eventual implications, the global gluten-free food market is expected to demonstrate growth triggers in forthcoming years.
• Mature markets such as Europe and North America to contribute massively towards global gluten-free foods market growth.